Shangri-La Dubai’s Extravaganza: The Dragon Brunch for Chinese New Year Celebration

Shangri-La Dubai introduces a culinary spectacle, the “Dragon Brunch,” to mark the onset of the auspicious Chinese New Year, welcoming the Year of the Dragon.

This gastronomic delight seamlessly combines the rich traditions of Vietnam and China, inviting guests to immerse themselves in the vibrant cultures presented at Hoi An and Shang Palace.

Embracing Cultural Roots

The Chinese New Year and Lunar holidays bear profound significance for Shangri-La, rooted in its Asian origin. The launch of the Dragon Brunch serves as a homage to the brand’s heritage, creating a special connection to the new year and its cultural importance.

Shangri-La Dubai's Extravaganza: The Dragon Brunch for Chinese New Year Celebration

In Chinese culture, the Red Dragon symbolises prosperity and good fortune, making it a befitting emblem for the Year of the Dragon in 2024. The colour red, synonymous with strength and vitality, is reserved for significant celebrations, representing auspiciousness and life-generating energy.

Meanwhile, Vietnam, known as the Land of the Blue Dragon, venerates these mythical creatures as symbols of power and prosperity. The folklore narrates the union of Lac Long Quan, a dragon prince, and Au Co, a fairy princess, believed to be the ancestors of the Vietnamese people.

In Vietnamese culture, dragons symbolise elements like clouds, rain, and water, representing essential aspects of life.

Shangri-La Dubai's Extravaganza: The Dragon Brunch for Chinese New Year Celebration

Eoin Whelan, the Director of Food and Beverage at Shangri-La Dubai, expresses his enthusiasm for the Dragon Brunch: “We’re excited to usher in 2024 with our signature brunch, blending cultures deeply associated with the Dragon and offering specialised cuisines essential for these celebrations. It’s a convergence of flavours, a celebration of cultures, and a feast for the senses.”

Gastronomic Extravaganza

The Dragon Brunch serves as a showcase for Hoi An and Shang Palace’s recently introduced menus, featuring an extensive array of beloved Asian delicacies. This culinary experience provides the perfect setting for family gatherings and culinary enthusiasts seeking unique experiences.

Live cooking stations will treat guests to iconic dishes such as Live Pho, Hand-pulled Chinese Noodles, Peking Duck Rolls, and Dim Sum, accompanied by a selection of beverages. The event promises entertainment with a DJ and live singer, creating a playful and relaxed ambience.

Shangri-La Dubai's Extravaganza: The Dragon Brunch for Chinese New Year Celebration

For those who prefer individual restaurant experiences, Shang Palace offers the renowned Yum Cha Brunch, while Hoi An presents the Khai Vi Brunch as a delightful alternative to explore.


In essence, Shangri-La Dubai’s Dragon Brunch not only offers a culinary adventure but also pays homage to the cultural significance of the Chinese New Year.

This unique celebration reflects the brand’s commitment to creating immersive experiences and serves as a testament to its dedication to providing quality and culturally rich offerings.

As the Year of the Dragon unfolds, Shangri-La Dubai invites guests to indulge in a feast that transcends gastronomy, embodying the spirit of prosperity, cultural unity, and the joyous commencement of a new year.

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance. The magazine's content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine's diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé's commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting. With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it's the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.