All eyes are on Notting Hill as, following a two-year hiatus, Notting Hill Carnival returns to the capital this August.
For the first time since 2019, the streets of West London will be filled with locals and tourists alike celebrating the rich history of the neighbourhood’s strong Afro-Caribbean community.
But it’s not just the carnival that made the area so desirable – the fashionable market on Portobello Road and the smash hit movie ‘Notting Hill’ of 1999 are also responsible for propelling this west London neighbourhood to global “superstardom”.
Known as a warm and welcoming neighbourhood, Notting Hill more than lives up to its portrayal on the silver screen. Markets, galleries, boutiques and a flourishing music scene keep residents and visitors suitably entertained. Excellent schooling coveted private gardens and a who’s-who list of A-list residents mean the most sought-after properties are quickly snapped up.
News that Catalyst, a subsidiary of the Peabody group, will be launching the next collection of homes at The Auria this autumn will be music to the ears for house hunters in the area. A rarity in West London, a recent report commissioned by L&Q at Regency Heights found that new build homes in West London account for only 1 in every 12 properties sold, in comparison to East London where 1 in 5 properties sold is a new build.
Testament to the appeal of the location and the quality and rarity of new builds in West London, all mews houses in a previous launch sold within days of launching.
Forming part of Portobello Square, The Auria is one part of Catalyst’s ambitious reimagining of the Wornington Green Estate, which is delivering c. 1000 new homes alongside new commercial and community spaces. Once an estate comprised of 538 flats constructed in 1964, Catalyst’s regeneration is remodelling the site, creating a prestigious development of luxury new homes positioned on Portobello Road, continuing the character of the street, seamlessly blending the new with the old.
Designed by internationally renowned Conran and Partners, The Auria is inspired by the Royal Borough of Kensington and Chelsea’s famed garden squares and grand architecture. Comprising luxury apartments set in distinctive mansion blocks, contrasted with low-rise contemporary mews houses, the development reprises some of Notting Hill’s most picturesque street scenes. Set at the north end of the iconic Portobello Road, The Auria includes significant frontage onto Portobello Road itself, with homes offering views over a new park, Athlone Gardens.
For more information on properties available for sale at The Auria please visit https://theauria.london/about-the-development/