London | United Kingdom
Recently the who’s who of London society (and beyond) all flocked to Isabel Mayfair for the launch of the European launch of WOMAN by Ralph Lauren. The A-list guest list included such well known celebrities and personalities such as Tamsin Egerton, Sharon Horgan, Jessica Chastain, Rose McGowan and Joanne Froggatt only to name a few.
The Dragon Room at one of Mayfair’s go-to spots, Isabel Mayfair, was transformed into a floral wonder-world for the launch. The room was filled with Tuberoses and a various number of other blooming florals, in white and bold colours as well as rich woods that all underlined the scent of the new fragrance. The WOMAN by Ralph Lauren fragrance is a bold yet feminine scent that has been inspired by female empowerment. The launch was also used as a platform to introduce the new initiative meant to provoke important discussions about women and leadership named #LeadLikeaWoman.
Beginning in May 2018, Lead Like A Woman will debut a series of three digital short films meant to provoke important discussions about women and leadership. The films, featuring an all-female cast and crew, will be shared across digital and social media platforms. Followers will be encouraged to define leadership in their own words, using #leadlikeawoman.
Dotted throughout the event were large scale fragrance bottles that were clearly inspired from the traditional shape of a flask. These fabulous pieces were adorned with rose gold accents. The WOMAN by Ralph Lauren launch saw a multitude of celebrities, personalities and artists. Some noticeable attendees included Jessica Chastain, Rose McGowan, Joanne Froggatt, Sorcha Groundsell, Alanna Arrington, Sara Gallagher, Maddi Waterhouse, Margaret Clunie, Pearl Mackie, Pandora Sykes, Blanca Miro, Ellise Chappell, Paul and Federica Amati Sculfor, Doina Ciobanu, Jasmine Guiness, Jade Parfitt, Niomi Smart, Niomi Tiefenthaler, Pippa Bennett Warner, Annabelle Horsey, Louis Simonon, Sydney Lima, Elizabeth Jane Bishop, Lara Mullen, Charlie May, Tamsin Egerton, Jack Guinness, Anna Brewster, Morgan Watkins, Sarah Ann Macklin, Irina Lakicevic, Alice Naylor Leyland, Tiphaine De Lussy, Max and Annabelle Brown, Sharon Horgan, Bettina Looney, Kim Hersov, Jack Saveretti, Camille Charriere, Monica de La Villardiere, Maye Musk, Lucy Yeomans, Aimee Phillips and Sai Bennett only to name a few.
Throughout the evening, Aimee Phillips and DJ Henri performed sets showcasing the works of female songwriters and female singers, underscoring the theme of women’s power.
Images: Dave Benett