The New Breitling Premier Bentley Centenary Limited Edition marks Bentley’s 100 year’s anniversary.
There is arguably no business environment as competitive as the luxury market. It seems that there are new brands flooding the market on a daily basis. As such, staying at the top has become as artful as creating these masterful products themselves.
There are only a few of those who have not only made it to the top but have stayed there for decades. One of these is the formidable Bentley brand. In fact, this year marks Bentley’s 100 year’s anniversary. Over the last few months, the brand has announced various special editions, celebrations and launches to mark this incredible achievement. The latest of which was recently launched at the Geneva Motor Show, the Premier Bentley Centenary Limited Edition.
Stated in 2003, the Bentley Motors and Breitling collaboration has resulted in some of the most collected and coveted timepieces in the world. Although the new Premier Bentley Centenary Limited Edition is an intimate keepsake to celebrate the 100 year anniversary, it celebrates an equally impressive anniversary. The timepiece also commemorates the two brand’s special working relationship. This year celebrates the fact that this collaboration has become the longest-ever partnership between an automotive manufacturer and a watch brand.
In a statement Adrian Hallmark, the Chairman and Chief Executive of Bentley Motors, commented: “The highly successful and long-standing collaboration between Bentley and Breitling is an impressive example of how brands with shared values work together in an authentic way to enhance the performance of both.”
“With our extraordinary motoring heritage of 100 years to build on, we are now firmly focused on a future characterised by our passion for innovation. Both Bentley and Breitling are defined by their unwavering technological progress, world-leading craftsmanship and a modern and pioneering spirit.”
“The new Premier Centenary Limited Edition is a testament to our globally successful partnership of many years and to our commitment to the future.”Adrian Hallmark, the Chairman and Chief Executive of Bentley Motors
Breitling Premier Centenary Watch Specifications
Produced in 18k red gold and stainless steel versions, the new Premier Centenary Limited Edition offers outstanding design features. The elegant and unique wooden brown burl elm dial with black subdials (a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock) is particularly eye-catching.
The contrasting subdials indicate that the watches are powered by Breitling’s flagship Manufacture Caliber 01. The in-house mechanical movement delivers an impressive power reserve of approximately 70-hours.
The movement is visible through a unique transparent caseback featuring a Bentley logo. The 18k red gold version is engraved with a “ONE OF 200” inscription while the steel version is inscribed “ONE OF 1000”, confirmation of the edition sizes for the watches.
The dial features a white tachymeter scale on a black inner bezel around the dial, with a red tachymeter inscription.
The Bentley Centenary Limited Edition in 18k red gold is presented on a brown leather strap whose pattern and stitching was inspired by the seats in a Bentley. The stainless steel version will also be available on the brown Bentley-inspired leather strap or on a stainless-steel bracelet.
On the left side of the 42 mm steel case is a plate with an engraved “Bentley” inscription, which owes its inspiration to the dashboard of the historic supercharged 1929 “Blower” Bentley.
The Breitling Premier Bentley Centenary Limited Edition is a COSC-certified chronometer, an independent confirmation of its precision.