The Growing Popularity of Personalization in Health and Skincare

In the past, buying a skincare collection to was usually as simple as choosing between items for oily, dry, or combination skin but these days, personalized beauty, skincare, and health care are all the rage. Research published by Insight Ace Analytic, for instance, shows that the personalized beauty market alone will be worth around $143.6 billion by 2030, with customers seeking real results aimed at healing or addressing their specific conditions. What does personalized skincare and health involve and how can you benefit from it?

Healing the Body with Personalized Health Solutions

The Growing Popularity of Personalization in Health and Skincare

Personalized health care may seem like a new-fangled idea but in fact, as far back as ancient Greek times, the ‘father of Medicine’, Hippocrates, identified four different ‘humors’ that would determine the personalized treatment of each patient. Today, cutting-edge biochemical advances such as genotyping and biochips have made bespoke medicine far more accurate. A person’s genome alone can give scientists vital information regarding how diseases such as cancer, diabetes, and cardiovascular disease develop and progress. It enables medical professionals to identify different groups that only respond to specific drugs. Of course, not all health matters are related to genetics. Environmental factors can contribute to various illnesses. This is why doctors are currently taking these factors into account, alongside the human genome, disease assessments, and medications. All this data can help them achieve the best outcome for each patient.

Personalized Skincare for Younger, More Beautiful Skin

The personalized skincare and beauty industry is booming, with a bevy of companies specializing in next-generation, customized skincare, haircare, makeup, fragrance, and more. One tool that is boosting this type of skincare is artificial intelligence. Top brands are now feeding consumer data into AI platforms to indicate the most effective ingredients for each user. If in the past, best-selling anti-aging products contained generic skin boosters like retinol or hyaluronic acid, today, you can expect to buy skincare containing various scientifically proven skincare ingredients. These can include ingredients like erythromycin (which targets acne and rosacea), hydroquinone (a lightening agent used to eliminate surface skin pigmentation), and tretinoin (which increases skin turnover and stimulates collagen and elastin for younger-looking skin).

The Growing Popularity of Personalization in Health and Skincare

How Does Artificial Intelligence Work in Skincare and Health?

Artificial intelligence is currently being used to test, discover, and customize products and treatments. In the area of skincare, for instance, companies like Sephora are offering in-store foundation matching by scanning the skin with a lens that harnesses the power of computer vision. Other companies are offering virtual skin diagnostics and data-driven personalization. Yet others (such as L’oreal) have developed devices that are capable of creating custom formulae for lipstick and foundation. L’oreal’s machine is called Perso and it uses special technology to analyze photographs of customers to assess their overall skin condition. The machine also takes into account the customer’s local environment and their personal preferences to create products that address their specified concerns. AI is also being used in the health sector in various realms., Researchers at the Cedars-Sinai Medical Center, for instance, are relying on this technology to accurately predict if a person will have a heart attack in five years (based on the amount and composition of the plaque in their arteries). Deep learning is also able to detect melanoma faster than dermatologists are capable of.

The Growing Popularity of Personalization in Health and Skincare

It’s an exciting time for personalized health and beauty. In the area of health, genomics and other techniques are enabling physicians to divide patients into groups so they can receive treatments they respond most optimally to. In the world of beauty, meanwhile, AI is being utilized to create products that match beauty products with a person’s skin needs, condition, and tone.

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