Unveiling Sandals Resorts’ Captivating Mural in Vibrant Shoreditch

Sandals Resorts, the esteemed Caribbean hotel company, is breaking new ground with its avant-garde approach to advertising.

The company recently unveiled its inaugural hand-painted mural as part of the enticing ‘The Sandals Sale’ campaign. Strategically located at 96 Whitechapel High Street in East London, this visually striking mural, measuring an impressive 9.93m in width and 13.8m in height, is set to captivate the bustling streets of Shoreditch.

A Masterpiece in the Making by Global Street Art

The mural, a pivotal element of Sandals Resorts’ latest marketing venture, is a testament to the artistic prowess of the team at Global Street Art.

Unveiling Sandals Resorts' Captivating Mural in Vibrant Shoreditch

Skillfully replicating a photograph by Uroš Polajžer, a Sandals Resorts’ brand ambassador, the mural features Uroš swimming in the pristine waters of Antigua alongside a majestic turtle. The vivid depiction brings to life the allure of Sandals Resorts, resonating with the spirit of adventure and luxury.

Strategic Placement for Maximum Impact

Situated at the south boundary of Shoreditch, the beating heart of East London’s cultural scene, the mural is poised to make a resounding statement. This strategic location ensures that approximately 510,000 pairs of eyes will witness the masterpiece every week (source: ROUTE 2023).

With an average dwell time of 21 seconds (source: Hypercell), the mural guarantees an immersive experience for passersby, leaving an indelible mark on their consciousness.

Jenny Sowerby’s Vision: Making Waves in Marketing

Jenny Sowerby, the Director of Marketing at Unique Vacations UK, the sales and marketing representative of Sandals Resorts in the UK, expresses her enthusiasm for this groundbreaking campaign.

Unveiling Sandals Resorts' Captivating Mural in Vibrant Shoreditch

Sowerby states, “We are thrilled to debut Sandals Resorts’ first-ever mural wall in the buzzing area of Shoreditch. Over the past 18 months, we’ve been on an incredible journey with the Sandals Resorts’ brand, including exciting new product updates, refreshed branding, and audience insights.”

Sowerby further adds, “We wanted to create something impactful to support the annual Turn of Year campaign to cut through the noise and present the brand in a different way to new audiences, including millennials, which is one of our targets for 2024. We are confident that this mural wall will help us achieve this as well as bringing some Caribbean sunshine to East London during a key sales period.”

Beyond the Mural: A Tropical Escape Awaits

To complement the mural, Sandals Resorts has launched an enticing Instagram competition, offering participants the chance to win a seven-night holiday at Sandals Grande Antigua Resort & Spa.

To enter, participants simply need to follow @sandals_uk on Instagram, like the grid post of the art wall pinned to the top of their feed, and tag the person they would like to travel with. The competition opens at 10:00 AM on 15th January 2024 and closes at 23:59 PM on 31st January 2024.

Unveiling Sandals Resorts' Captivating Mural in Vibrant Shoreditch

Sam Berry, Head of Commercial at Global Street Art, sheds light on the challenges faced during the mural’s creation. Berry states, “We battled against the elements to paint this mural in London. After days of painting in the wind and rain, a lot of our team plan to enter the competition. I mean, who wouldn’t want to escape the grey of London for the beaches in Antigua?”

In conclusion, Sandals Resorts’ foray into the world of hand-painted murals represents a bold and innovative stride in the realm of advertising. With strategic placement, artistic brilliance, and a tantalizing Instagram competition, the brand aims not only to promote its offerings but also to create a lasting impression on the culturally diverse canvas of Shoreditch.

As the mural graces the streets of East London, it stands as a testament to the fusion of art and commerce, inviting viewers to embark on a visual journey into the world of luxury and tropical splendour.

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