Milan | Rome

The Tortona Fashion District in Milan will play host to the White Street Market, the city’s first trade event completely dedicated to Sport and Streetwear. This innovative trade event concept creates a platform for sportswear and streetwear businesses to engage with end-users and buyers directly.

Set in the Industrial Ex Ansaldo – BASE, Via Tortona 54 Milan, the tradeshow is due to debut in June 2018 during White man & Woman. The 14th of January 2018 saw a teaser event animated Ex Ansaldo – BASE introduce the concept of the White Street Market to the over 2 000 guests. The event was hosted by Walter D’Aprile, co-founder and CEO of NSS magazine, Massimiliano Bizzi the founder of WHITE and Paolo Ruffato, founder of Probeat Agency.

The ground-breaking event was curated by Club to Club. The music and entertainment company that organizes one of Italy’s most influential electronic music festivals in Turin each year.

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