Instagram has significantly evolved from the original version. It started as a photo-sharing platform, with Instagram-worthy shots making the headlines. As video content popularity among consumers continues to skyrocket, Instagram has adapted to meet this demand and take advantage of the expanding audience.
The evolution is more so considering TikTok’s emergence as a short video format platform that took the social media world by storm. Nowadays, users can also use Instagram reels to interact and tap into over 2 billion users actively visiting the platform monthly.
The user experience is a win for Instagrammers, especially since they can easily find unbiased online reviews. Consumer reviews help users to establish a social platform’s credibility before choosing to use it for personal or business purposes. There are many review sites that can help you find out more about Instagram customer service and how you can easily reach them in case of encountering a problem.
As you strive to supercharge your popularity on Instagram, among the must-use features is the reels. They are pretty addictive, with millions viewing them daily, considering their short and entertaining nature.
A brief, sweet, and engaging Instagram reel can quickly go viral, allowing you to capture a huge following. So, how do you make it become trendy, and enjoy a notable following? Here are a few tips to go viral on Instagram reels.
1. Understand Instagram Reels
You’ve picked a niche, researched your audience, and done all the basics that’ll help ensure your reels target the right users. Instagram reels are quite straightforward, short video formats. But how well do you know the community guidelines? The last thing you want is to create a viral reel only for your profile to be temporarily or permanently disabled due to violation issues, just when it is primed to attract and win more followers.
The basics are easily overlooked, yet they are critical for your long-term success. Take the community guidelines at heart, not just for the reels but also for all the Instagram posts and interactions, to avoid such frustrations.
2. Keep In Mind That Success Won’t Happen Instantly
Your main goal is to go viral on Instagram, but despite the time, commitment, and hard work, your first reel can disappoint. It doesn’t mean your reel is not creative enough, though. The Instagram algorithm favours consistency. Striving to get your reel featured is among the most valuable Instagram reel tips, which requires a high engagement rate.
You can only increase your Instagram engagement rate by posting regularly. Once featured, you are guaranteed to reach a broad audience, making it easier to enjoy more viral reels as the higher engagement increases your chances of more featured reels.
3. Make The Reel Interactive For All Users
You want your reel to tell a story, but how can users interact better with the short video? Many people interact with the reels on the go, in busy and noisy spaces. This means having sound on your videos may not be the strongest suit.
Optimizing your Instagram Reels with captions or text allows such users to interact and better understand your content. The text also allows your video to target users with hearing impairments, as they can consume the content without audio.
Remember to strategically position the text to ensure it doesn’t get cut or affect the reel’s aesthetics. The “safe zone,” ideally in the middle, works better, especially since it can be clearly viewed in grind mode.
4. Focus More On The Hook
As you concentrate on aspects like quality videos and other demanding points of how to make your reels go viral, you can easily overlook the value of a great hook. Even with the most entertaining, engaging, and relatable content shot with top-quality equipment, skills, and professional editing, you can’t go viral if your reels aren’t grabbing users’ attention in the first place.
You only have a few seconds to capture users’ attention, which determines if they’ll watch all along or keep scrolling. Focus more on the hook, ensuring it is original, unique, and appeals to the right emotions to keep the users interested.
5. Optimize The Reels For Instagram
Sharing your reels across your social media platforms helps generate more views and interactions. Nonetheless, recycling your TikTok videos on Instagram without working on them to remove watermarks can affect your placement. Optimizing your content for Instagram gives you an edge as the algorithms place the reels to reach more users since you won’t seem to be promoting a different social media platform.
Remember to optimize your hashtags, too, ensuring they align with your content, which helps grow a community. Using viral elements like trending soundtracks/music is also an optimization tip you can’t afford to ignore as you create viral reels. Adding a custom reel cover also helps make it more attractive and unique. Don’t forget to include a call to action, encouraging users to interact with your reels.
6. The Time And Place Counts
As you look for more creative ways on how to make your reels go viral, accounting for the best timing, including the day and the window, is essential. Publishing your reels at peak times is crucial if you want to generate more views and interactions boosting your chances to go viral. So, do thorough research and figure out when most people are online.
Featuring your reels on your Instagram feeds and stories is also advisable. This expands your reach, ensuring as many followers find the reels. Virtually anyone can go viral on Instagram, but it hardly happens overnight or accidentally. It takes the right strategies and pointers, as highlighted above, to ensure you consistently post eye-catching, engaging, shareable, and fun reels.