As the engines roar to life, the anticipation builds for the prestigious 2024 edition of The I.C.E. St. Moritz – International Concours of Elégance, a pinnacle event for aficionados and enthusiasts of the automotive world.
Set against the breathtaking backdrop of the Swiss Alps, this year’s spectacle is scheduled to grace the frozen expanse of St. Moritz’s lake on the 23rd and 24th of February, showcasing an impressive array of over fifty exquisite automobiles.
A Legacy of Elegance: Origins and Evolution
The genesis of The I.C.E. St. Moritz traces back to its roots as a Concours d’Elegance, but over time, it has evolved into a multifaceted celebration of automotive excellence.
Far surpassing the realms of a mere car rally, it has emerged as a beacon of glamour and contemporary sophistication, firmly establishing its position as one of the most coveted cultural and lifestyle events on the calendar.
The event transcends boundaries, converging fashion, design, and automotive prowess into an immersive experience that captivates enthusiasts from around the globe.
Partnerships and Prestige: The Heart of the Event
At the core of The I.C.E. St. Moritz lies a tapestry of partnerships and collaborations that elevate the event to unparalleled heights of grandeur. The steadfast commitment of Richard Mille as Title Sponsor for the second consecutive year, along with the unwavering support of the City of St. Moritz and the iconic Badrutt’s Palace, forms the bedrock of its success.
This year’s edition welcomes a constellation of distinguished participants, each contributing their unique flair to the tapestry of automotive excellence. Leading the charge as Main Partners are Loro Piana, UBS, and VistaJet, lending their expertise to enrich the event experience.
Noteworthy returns include Pagani Automobili, unveiling Pagani Arte, a novel venture dedicated to interior design, alongside Automobili Lamborghini and Mercedes-Benz Classic, championing heritage preservation and innovation.
New Horizons: Icons Reimagined
Breaking new ground, iconic brands such as Riva embark on a journey of reimagining their legacy within unconventional settings, while Poltrona Frau adds a touch of elegance with sophisticated exhibition design in collaboration with RM Sotheby’s auction house.
The roster expands further with a plethora of new synergies spanning diverse sectors, infusing fresh energy into the event’s dynamic landscape.
Unified by a shared passion for excellence, the Partners of the 2024 edition converge to create an enchanting ambience that epitomizes the essence of The I.C.E. St. Moritz.
From the opulence of Moët&Chandon to the innovative spirit of Alcantara, each contributor adds a unique dimension to the event, transforming the village into a vibrant oasis of automotive splendour and cultural allure.
Preserving Heritage: A Commitment to Excellence
Conceived by Marco Makaus in 2019 and elevated to the status of Diamond Events by Engadin St. Moritz Tourism AG, The I.C.E. St. Moritz remains steadfast in its dedication to preserving automotive heritage.
Blending art and sport in a harmonious symphony, the event pays homage to the pristine natural surroundings of the Engadin, meticulously curating a selection of cars while safeguarding their intrinsic value.
In essence, The I.C.E. St. Moritz transcends the realms of a mere automotive showcase, evolving into a testament to elegance, innovation, and timeless allure. Explore the complete program in all its glory right at your fingertips. Discover the entirety of the day’s program by clicking here.
As the engines roar and the snow-capped peaks bear witness, it stands as a beacon of automotive excellence, weaving together the threads of tradition and modernity on the pristine canvas of the Swiss Alps.
