Centara Hotels & Resorts, Thailand’s premier hotel operator, invites discerning travellers to embark on a journey of discovery in Isaan, the captivating and culturally rich region of Northeast Thailand.
Isaan, with its 20 rustic provinces nestled between towering mountain ranges to the west and south and the mighty Mekong River to the north and east boasts a distinctive character that sets it apart from the rest of Thailand.
Unveiling Isaan’s Charms
Isaan beckons adventure-seekers eager to uncover the authentic essence of the “Land of Smiles.” TIME magazine has even honoured Isaan by naming it one of the “World’s Greatest Places” to visit in 2023.
Isaan, often referred to as the “rice bowl of Thailand,” is renowned for its unique cuisine, rooted in fresh herbs and spices. Sticky rice takes centre stage as a regional staple, frequently paired with succulent grilled meats and river fish.
Don’t miss out on the vibrantly flavoured som tum, Thailand’s iconic spicy papaya salad, or the delectable laab, a blend of minced meat (typically pork), mint, roasted rice, chilli, and more. Head to the local markets and let your senses guide you to culinary delights.
A Symphony of Sounds
Music has long been the heart and soul of Isaan’s culture, spanning centuries and even millennia. Classical instruments like the phin (a three-stringed guitar) and khaen (a long bamboo mouth organ) produce enchanting melodies.
Mor lam, a traditional form of music and poetry, often accompanies graceful Thai dances, narrating folk tales. A modern iteration of mor lam features cabaret-style shows bedazzled with glittering costumes.
Isaan’s unique cultural heritage, evolving independently from other Thai regions, has birthed a vibrant tapestry of festivals. Witness the grandeur of the Candle Festival, featuring splendid parades and intricate floats, which lights up the streets of Ubon Ratchathani and Nakhon Ratchasima in July or August.
Immerse yourself in the jubilant festivities of Udon Thani’s Tung Sri Muang Festival, held annually in December.
Your Gateway to Isaan with Centara Hotels & Resorts
Centara Hotels & Resorts offers three world-class properties in distinctive Isaan destinations. Centara Korat, nestled in the heart of Nakhon Ratchasima (Korat), Isaan’s largest city, serves as your gateway to the lush mountains and forests of Khao Yai.
Meanwhile, Centara Udon, freshly renovated with enhanced facilities and a new array of dining options, stands as one of the premier accommodations in Udon Thani, a vibrant city where modern Isaan culture harmoniously merges with time-honoured heritage.
Lastly, Centara Ubon welcomes you with world-class hospitality in Ubon Ratchathani, the rapidly emerging city that serves as the portal to the “Emerald Triangle,” where Thailand converges with Laos and Cambodia.
Embark on a journey of discovery and cultural immersion with Centara Hotels & Resorts in Isaan, and experience the allure of this enchanting region like never before.
