The Whiteley recently announced a groundbreaking addition to its iconic London landmark – Nela, the esteemed live fire restaurant founded in Amsterdam by internationally acclaimed chefs Hari Shetty and Ori Geller, in collaboration with British entrepreneur Gilad Hayeem.
Spanning nearly 10,000 sq.ft., Nela London is poised to redefine the culinary landscape of the city.
Embracing Purity: Nela’s Culinary Philosophy
Nela, meaning pure, transcends its nomenclature to embody purity in its gastronomy, hand-crafted spaces, and the profound connection it forges between people, culture, and traditions.
At Nela London, the union of live-fire cooking and meticulously chosen, high-quality ingredients will take centre stage. The open flame serves as the culinary catalyst, leveraging heat and temperature to craft textures and flavours beyond imagination.
A focal point of Nela London is its captivating open kitchen, granting guests an insider’s view of the culinary artistry unfolding before them. Complementing this is a 360◦ centrepiece bar, inviting Londoners to mingle and immerse themselves in the vibrant atmosphere while sipping on expertly crafted cocktails and long drinks.
Inspired Menus with Locally and Internationally Sourced Ingredients
Nela London’s menu, an exquisite blend of main dishes and sharing plates draws inspiration from a palette of locally and internationally sourced ingredients. The dynamic spaces, adorned with natural materials, provide the perfect canvas for the effortlessly stylish vibe that defines the Nela brand.
Hari and Ori, the visionary chefs behind Nela, express their excitement about bringing the Nela experience to London. “Our vision has always been to create a space where we can gather round the fire to share good food and drink with friends in a beautiful setting. The Whiteley is a unique place, and, together with our incredible team, we can’t wait to create a destination within a destination for all lovers of great hospitality.”
Adam Goldin, Head of UK at C C Land, comments on Nela joining The Whiteley: “With the announcement of our latest tenant, Nela, we are advancing our mission to rejuvenate Bayswater into a premier destination for living, shopping, dining, and leisure. The team’s incredible success in Amsterdam and track record working with globally acclaimed restaurants leaves us with no doubt that the live fire concept will bring a new and exciting dimension to our vibrant offering at The Whiteley.”
A Culinary Tapestry at The Whiteley
Nela London proudly joins an illustrious lineup of world-class brands at London’s original department store, sharing space with Effie by Pachamama Group, Guillam Coffee House, Browfique, Everyman Cinema, Third Space, and Six Senses. Stay tuned, as a host of additional names are set to be announced in the coming weeks and months.
As anticipation builds, mark your calendars for Autumn 2024 when Nela London is set to open its doors at The Whiteley. Prepare to embark on a culinary journey that seamlessly blends tradition, innovation, and the pure essence of gastronomy. Nela London promises not just a restaurant but an immersive experience, where fire meets flavour, and excellence knows no bounds.
