These past few years have brought wellness and health to the forefront of many conversations, with emphasis on taking care of yourself using a more natural approach. There’s an emphasis on finding cleaner and more natural means to be healthy. Even the beauty industry is shifting as it embraces the beauty of natural skin instead of covering it with too much makeup. In turn, skincare products now account for 23.7% of the country’s beauty industry revenue, compared to make-up products’ 14%.
The cosmetic surgery industry is following suit, too, with “tweakments” as one of the biggest trends. The trend is huge – so huge, in fact, that in 2019 alone, 13.6 million of these procedures were done globally, according to a survey done by the International Society of Aesthetic Plastic Surgery. This shouldn’t come as a surprise, however, as tweakments do provide a perfect marriage between getting the benefits of cosmetic procedures while also looking naturally younger.
Tweakments refer to minor non-invasive cosmetic procedures that mainly use injectables and other fillers to stay ahead of aging. With the natural, no make-up look taking off again, these treatments are perfect in addressing initial signs of aging, such as wrinkles, while still looking natural. Fillers in themselves are nothing new. Cosmetic fillers have been around since the early 2000s; however, the trend surrounding them is taking on a whole new direction with the rise of tweakments. In the past, fillers were used for bigger and plumper end results – think ultra-pouty lips and inflated cheeks. They were meant to be obvious as they served to alter one’s appearance; in turn, this synthetic end result in the past gave fillers a bad rap.
The more recent trend in the use of fillers, however, aims to achieve a more standard look: a subtle lift of cheekbones and poutier lips, dubbed as the “Instagram Face.” This is a particularly popular dermatology trend in San Francisco and Los Angeles, which takes inspiration from California-based influencers like Kylie Jenner and Kim Kardashian. This is according to the 360° Aesthetics Report released by Allergan, the maker of Juvéderm and Botox Cosmetic, which also showed that 73% of consumers planned to get a “physician-administered aesthetic treatment” like injectables in 2020.
A report by the American Society of Plastic Surgeons provides an insight as to how popular tweakments are. In 2020, there were over 600,000 cosmetic procedures done in the West Coast, including California. On the other hand, there had been 3.7 million tweakments done in the same region that same year. Understanding the benefits of these treatments might help explain why they are highly popular. Aside from the fact that tweakments are subtle, they are also versatile. There’s a tweakment that would work for you if you want to remove the fine lines around your eyes, or if you feel like your skin is dull, or if you want to remove unwanted spots. Due to the non-invasive nature of tweakments, if you want to address all of these issues at the same time, you can do so.
Another benefit of tweakments is their general accessibility. They are relatively more price-friendly compared to more invasive procedures. For example, on average, a facelift might cost around $8000. This price does not include incidental costs like anesthesia and the medical facilities used. On the other hand, fillers cost around $700 to $1000, and the results should last you for a year. Tweakments are also safe for almost anyone, and given that it requires zero to minimal downtime, it is understandable as to why a lot of people are turning to these kinds of procedures.
It was already established earlier that tweakments can address various concerns that you may have. Depending on what your concern is, there’s a procedure that may be recommended by your doctor. Most of these treatments are quick and painless, too. Botox, which is primarily done for reduction of wrinkles and fine lines, still seems to be the most popular procedure. Over 4 million Botox procedures were done in 2020 alone. Botox did have a negative image in the past, mainly because of the various Botox-fail photos circulating online. However, when done properly by a qualified professional, Botox can look beautiful and very natural.
Dermal fillers are quite popular, too. These are mainly used in the cheeks and lips, but they can also be used all over the face. Dermal fillers are made up of hyaluronic acid, which is naturally found in your skin. This makes them quite safe to use. On the other hand, if needles make you queasy, you can try Ulteraphy, which uses ultrasound technology to trigger the skin’s repair system. In turn, it encourages the creation of collagen, resulting in tighter and younger-looking skin. These are just a few of the many tweakments that one can try, though with how fast beauty technology evolves, more procedures are expected to come up within the coming months.
What’s great about tweakments becoming more popular is that the stigma surrounding cosmetic procedures is slowly diminishing, too. As cosmetic procedures are becoming subtler and more natural-looking, more people are acknowledging that these procedures are not just done for vanity’s sake, but that they do wonders in improving one’s sense of self – a huge benefit, seeing as we’re once again putting ourselves out in the world.