Automobili Lamborghini has unveiled an exclusive limited edition series of the Huracán Sterrato, aptly named the ‘All Terrain’ series, at Italy’s prestigious Milan Design Week.
This collection of 12 cars, adorned with bespoke liveries crafted by Lamborghini’s Ad Personam studio in collaboration with its Centro Stile, pays homage to four distinct terrains where the Huracán Sterrato showcases its prowess: snow, sand, off-road tracks, and the rugged terrain of arid deserts.
A Prestigious Debut at Milan Design Week
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, introduced the All-Terrain versions during their world premiere at Segheria of Tanja Solci, Milan.
This chosen venue celebrated as an Object d’Art for its visionary restoration efforts, provided the perfect backdrop for unveiling the unique personalities of these special series cars.
Each vehicle was showcased against a thematic setting, reflecting the natural environment that inspired its distinctive livery, whether it be rocky landscapes, desert sands, or verdant forests.
“Inspired by the disruptive tendencies of nature, each car is seen against a backdrop of the specific environment by which its livery is influenced such as rocks, desert and forests,” remarked Stephan Winkelmann during the unveiling.
Celebrating Innovation and Exploration
Winkelmann further emphasised the significance of the Huracán Sterrato in redefining the super sports car landscape. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes,” he stated.
Each of the four Sterrato versions boasts a unique matte camouflage paint scheme meticulously crafted by Lamborghini’s Ad Personam studio. Drawing inspiration from the natural landscapes where the Sterrato thrives, the All-Terrain editions adopt the colour palettes of their respective terrains.
From the icy cool hues of NEVE (snow) to the warm desert tones of SABBIA (sand), and from the lush greens of BOSCO (green track) to the earthy shades of TERRA (gravel), each exterior reflects the essence of its environment.
The unveiling event showcased the All-Terrain Sterrato amidst a display that epitomised the raw power and adventurous spirit of nature. A striking Trompe L’Oeil, depicting the ideal backdrop for the car, was created live by an Italian artist, adding a touch of artistic flair to the evening.
Culinary and Cultural Experience
To complement the unveiling, guests were treated to a Michelin-starred Italian culinary experience curated by chef Enrico Cerea from the renowned “Da Vittorio”.
Dishes inspired by the snow, desert heat, and forest greenery tantalised the senses, accompanied by the beats of a top Milanese DJ. Attendees also had the opportunity to explore Lamborghini-inspired merchandise and experiences, including a 3T bicycle, Culti fragrances, and a workshop showcasing the craftsmanship behind Tod’s iconic Gommino loafer.
The allure of the Sterrato concept was evident from its initial reveal, with all units immediately selling out, backed by critical acclaim and commercial success. Federico Foschini, Chief Commercial and Marketing Officer affirmed the importance of limited series like the All-Terrain Sterrato in showcasing Lamborghini’s prowess in personalisation through the Ad Personam studio.
Unparalleled Performance
Beyond its captivating design, the Huracán Sterrato boasts formidable performance credentials. Powered by a 5.2-litre V10 engine delivering 610 CV and 560 Nm of torque, coupled with a 7-speed dual-clutch transmission and electronically controlled all-wheel drive, it offers exhilarating acceleration and precise handling on various terrains.
With a top speed of 260 km/h (160 mph) and the ability to sprint from 0 to 100 km/h (62 mph) in just 3.4 seconds, the Sterrato combines Lamborghini’s signature performance with off-road capabilities.
Conclusion
The unveiling of the All-Terrain Huracán Sterrato series at Milan Design Week marks a testament to Lamborghini’s commitment to innovation, personalisation, and pushing the boundaries of automotive excellence.
With its distinctive design, unparalleled performance, and limited availability, the All-Terrain Sterrato encapsulates the spirit of adventure and exploration, inviting enthusiasts to embark on thrilling journeys both on and off the beaten path.
