Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces

At Annabel’s in London on the 17th of May, keen art lovers were treated to recreations of Gustav Klimt’s most famous works in the highly prestigious Mayfair-based club, in a day which will not be forgotten anytime soon.

Here in the UK, Monday the 17th of May is a date in which people up and down England have been waiting for, for quite some time, in that it brings with it phase-3 of the easing of COVID restrictions across the country.

Despite pubs being allowed to serve food and drinks outdoors in early May, typical British weather put a dampener on things, meaning that beer gardens and outdoor seating areas weren’t as busy as many business owners may have been hoping.

With the easing of restrictions in England on Monday the 17th of May, however, this is our first glimpse of some semblance of normality for quite some time. Many businesses which were forced to close during lockdown are once again allowed to open up, and pubs, bars, and restaurants are now allowed to serve customers indoors, which will surely be a massive boost.

London’s hospitality sector took a big hit when the lockdown was announced in late 2020, so yesterday was a day that has been highly anticipated for quite some time.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
The Rose Room at Annabel’s in London.

Amongst the countless number of establishments reopening its doors is the grande dame of London. To celebrate the grand re-opening of London’s hospitality sector, Annabel’s private member’s club created a fully immersive experience showcasing stunning visual recreations of renowned artist Gustav Klimt’s most iconic works from the height of his golden period.

A Venue Fit For A Queen

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Look inspired by Portrait of Adele Bloch-Bauer ashot in the powder room.

London has its fair share of high profile clubs and bars, so in order for a club to stand out here and literally be fit for royalty, it would need to be something pretty special.

Well, Annabel’s certainly is special.

This legendary member’s club was founded way back in 1963 by Mark Birley. It got its name from his wife at the time Lady Annabel Vane-Tempest Stewart (try saying that a few times after a few Klimt-inspired cocktails).

The club proved to be an instant hit and many of London’s high-flyers frequented this venue regularly, including famous rock stars, musicians, actors, models, performers, and even the queen herself. Yes, that’s right, Her Majesty Elizabeth II once visited Annabel’s back in 2003, and reportedly enjoyed a dry martini.

In 2007, restauranteur Richard Caring purchased the venue and reinvented the club, taking over the venue next door as well.

Today, its regulars include musicians such as Ellie Goulding, as well as royalty such as Princesses Eugenie and Beatrice.

A Special Event For A Special Occasion

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Medicine by Gustav Klimt recreated om the Jingle Bar.

Those who are familiar with this stunning Mayfair-based private member’s club will know all too well that Annabel’s doesn’t do things by halves. With gorgeous festive décor and lavish furnishing and interiors, Annabel’s is a club that just oozes decadence and sophistication and embodies everything there is to love about hospitality in Mayfair.

This highly prestigious venue, which is a firm favourite of royalty and other high society members, reopened its outdoor garden area last month, but thanks to some unseasonably cold weather, business wasn’t booming as they had hoped. As of yesterday, however, things look set to change.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Inspired by the Portrait of Adele Bloch-Bauer.

With some of the nation’s most prestigious clubs and bars opening up, the 17th of May became a day of celebration and a date many of us would not forget. It may have been a Monday, but that certainly didn’t put guests off who looked set to be in party spirits and ready to celebrate the slow return to normality once more.

Annabel’s is no exception and as you might expect for their grand reopening, they’ve really gone all out to create an event that nobody will ever forget. As part of their grand re-opening, Annabel’s created a fully immersive installation inspired by world-famous artist Gustav Klimt, with a strong emphasis placed on showcasing works from his ‘Golden Period’. Amongst these works, you will find The Kiss and Medicine.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Water Serpents recreated in the Powder Room at Annabel’s.

Guests entered the club by walking under a ‘tree of life’ archway before enjoying interpretations of Klimt’s work, complete with a drinks menu themed around his works. As the emphasis is placed upon his Golden Period, gold is indeed the shade of the day here.

That’s not all, however, as guests also enjoyed a highly emotive video in which ‘life becomes art’ as some of Klimt’s subjects have been ‘brought to life’ in various settings throughout the club, proving an immersive experience like no other.

A Day And Drinks To Remember

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces

Annabel’s is one of London’s most Instagrammed locations, and with its pink bathrooms and swan taps, how could it not be a Millennial’s dream destination?

May 17th certainly resulted in plenty of selfies uploaded to ‘The Gram’ and why not? Having spent so much time indoors, unable to socialise, patrons of all ages are chopping at the bit to get out and socialise and Annabel’s is the perfect destination to do precisely that.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces

No visit to a club would be complete without drinks, and Annabel’s certainly has those. The theme of the day as previously mentioned is gold, so expect Gustav Klimt-inspired cocktails, including the ‘Judith’ which is a delectable cocktail comprised of Hennessy cognac, Galliano L’Autentico, Smoked Paprika, and a delicious and citrusy lemon foam.

So, Who Was The Muse For The Theme, Gustav Klimt?

Gustav Klimt was an Austrian symbolist painter who was also one of the most notorious members of the Vienna Secession Movement.

Noted for his murals, paintings, sculptures, and sketches, his primary subject was the female form, with many of his works being emphasized by a frank eroticism.

Klimt was born in 1862 and died in 1918. He was a simple man with simple tastes and was shy and introverted. Rather than expressing himself verbally with others, he chose instead to express himself with his paintings and various other works of art.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Danaë by Klimt recreated in the art bar.

His art was controversial in that it was viewed as an act of rebellion against traditional academic art of his time, which he found bland and uninspiring.

Gustav never married and was reported as having numerous affairs, including a 12-year relationship with Adele Bloch-Bauer, wife of a prominent banker and the subject of arguably his most famous work Portrait of Adele Bloch-Bauer. He was also reported as having fathered as many as 14 illegitimate children.

He has created some truly incredible works of art, though arguably, his two most famous paintings are The Kiss and Portrait of Adele Bloch-Bauer.

Annabel’s Reopens With Immersive Recreation Of Klimt’s Masterpieces
Live recreation inspired by the Klimt Masterpiece Water Serpents.

Keen art lovers in London on the 17th of May were treated to recreations of his most famous works in the highly prestigious Mayfair-based club Annabel’s, in a day which will not be forgotten anytime soon.

Images: Paul Farnham

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