Bluegame reports 16-fold revenue growth over 5 years and is set to deliver five luxury vessels to UK customers in 2025 alone.
In the competitive world of luxury yachting, few brands have managed to capture attention quite like Bluegame.
With its distinctive approach to design and unwavering commitment to environmental consciousness, this relatively young Italian shipyard has rapidly established itself as a formidable presence in the industry.
Founded by former Olympic sailor Luca Santella, Bluegame has revolutionized traditional yacht concepts by creating versatile vessels that defy conventional categorization while setting new standards for performance and efficiency.
The Rise of a Disruptive Force in Yachting
Since its inception in 2004, Bluegame has experienced meteoric growth, with revenue multiplying an impressive 16 times over the past five years. The shipyard currently boasts a 2025 order backlog of €120 million,a testament to the brand’s growing popularity among discerning yacht enthusiasts.
In the UK market alone, Bluegame’s representative is scheduled to deliver five new yachts to British customers within the first half of 2025, signaling strong demand in one of Europe’s most competitive maritime markets.
“Bluegame is a relatively new yacht brand in comparison to some of the British brands, but it has already made its mark on the UK market. Bluegame has experienced exponential growth and expansion during a period of economic uncertainty, with an exciting trajectory over the next five years,” says Nick Hatfield, Managing Director at Sanlorenzo Yachts UK, representatives of the Bluegame brand in the UK and Ireland.
This success stems from Bluegame’s ability to identify and address the evolving preferences of luxury consumers. Modern yacht owners increasingly seek vessels that offer versatility, efficiency, and distinctive aesthetics,all qualities that Bluegame has masterfully incorporated into its various ranges.
A Vision Born from Olympic Waters
Bluegame’s innovative approach to yacht design is deeply rooted in its founder’s extensive maritime experience. Luca Santella competed at the highest levels in the 1988 and 1992 Olympic Games before pursuing an architecture degree. This unique combination of sailing expertise and design knowledge enabled him to develop a clear vision: creating functional, efficient yachts that would fundamentally redefine the onboard experience.
In 2018, Bluegame was acquired by Sanlorenzo Yachts, widely regarded as one of the most exclusive and prestigious luxury yacht manufacturers in the world. This strategic partnership has allowed Bluegame to maintain its distinctive identity while benefiting from Sanlorenzo’s extensive resources and expertise.
Pioneering the ‘Sport Utility Boat’ Concept
Bluegame’s original BG range introduced the industry term ‘SUB’ (Sport Utility Boat), embodying the brand’s philosophy of creating vessels that transcend traditional yachting categories. These remarkable crafts offer the versatility of functioning as day boats, long-distance cruisers, or chase boats, adapting seamlessly to their owners’ desires and requirements.
The BG range currently encompasses three models: the BG42, BG54, and BG74. The BG54, in particular, exemplifies Bluegame’s commitment to exceptional design and functionality. Its hull is engineered for safe navigation in virtually any weather conditions, while its bow features a comfortable lounge area with seating and a sunpad. The expansive beach club leads to a versatile platform that can accommodate a tender or serve as an immersed swimming area.
Perhaps most impressively, the BG54’s 360° open cockpit provides breathtaking panoramic views, complemented by an interior design that harmoniously balances refinement with the stylistic tradition that has become Bluegame’s signature.
The BGX Range: Reimagining Long-Distance Cruising
While the BG range established Bluegame’s reputation for versatility, the BGX collection takes the concept of comfortable long-distance cruising to new heights. These accomplished seagoing yachts combine fast performance with exceptional handling characteristics, featuring smooth throttle response and balanced helm systems that create an effortless driving experience.
The BGX range was conceived for yacht owners seeking a profound connection with the marine environment. This philosophy is reflected in design elements such as the vast beach club and open-plan upper cockpit, which maximize interaction with the surrounding seascape.
Safety remains paramount across all weather conditions, thanks to the exceptional performance capabilities of these vessels. The design also prioritizes owner comfort through thoughtful layout innovations, most notably placing the master cabin at the center of the yacht, just steps away from the ocean.
The BGX range currently features two models: the BGX63 and BGX73. The former has proven particularly popular in the UK market, accounting for approximately 40% of orders. The larger BGX73 showcases a revolutionary layout previously unseen in a 73-foot yacht, further cementing Bluegame’s reputation for groundbreaking design.
According to industry sources, these two impressive BGX models will soon be joined by a third vessel, which will serve as the new flagship of the range.
The BGM Range: Sustainability Through Innovation
In response to growing environmental concerns within the yachting industry, Bluegame has introduced the BGM range, featuring vessels that make significant strides in fuel efficiency. The award-winning BGM75, launched at the Cannes Yachting Festival in 2023, represents the first multihull from the Italian shipyard.
This innovative vessel consumes 30 percent less fuel than a 90-foot monohull of comparable volume,a remarkable achievement that demonstrates Bluegame’s commitment to reducing the environmental impact of luxury yachting. Despite featuring a narrower beam than typically seen on multihulls of similar size, the BGM75’s svelte profile doesn’t compromise on accommodation or entertainment space.
The yacht boasts a spacious beach area and generously proportioned saloon, creating exceptional comfort for those onboard. Movement throughout the vessel is facilitated by connected cockpits, an optimized helm station position, and excellent visibility. The interior design reflects meticulous attention to detail, radiating an understated elegance that has become synonymous with the Bluegame brand.
Looking forward, Bluegame plans to launch the BGM65HH in 2026,a groundbreaking hydrogen hybrid multi-hull vessel that promises to further advance the company’s sustainability initiatives.
The Future: Foil-Assisted Cruising
Innovation remains at the heart of Bluegame’s philosophy, as evidenced by its upcoming BGF range. Scheduled for launch in 2025, the BGF45 will be the first of a new collection of foil-assisted high-speed catamarans inspired by technology developed for the prestigious America’s Cup competition.
This cutting-edge model employs a single fixed foil to enhance performance by substantially lifting the hull in the water. The result is a significantly more comfortable ride, as passengers effectively “skim” above the waves rather than pushing through them. This technology represents yet another example of Bluegame’s determination to push the boundaries of yacht design while improving the onboard experience.
Redefining Yacht Design Through a Non-Conformist Approach
At the core of Bluegame’s success lies its willingness to challenge established norms and reimagine traditional yacht layouts. Each vessel incorporates flexible outdoor spaces, protected walkways, functional deck designs, high-performance hulls, and superior interiors crafted from high-quality materials with exquisite finishes.
This non-conformist approach extends beyond aesthetics to embrace robust engineering and exceptionally high standard specifications. By breaking free from conventional design constraints, Bluegame has created vessels that offer unique experiences tailored to the evolving preferences of luxury consumers in 2025.
The Sanlorenzo Connection: Heritage and Innovation
Bluegame’s acquisition by Sanlorenzo in 2018 has strengthened both brands while allowing each to maintain its distinctive identity. Founded in 1958 in Viareggio, Italy, Sanlorenzo has built a global reputation for crafting sophisticated, bespoke yachts that combine traditional Italian craftsmanship with innovative design and cutting-edge technology.
The company’s meticulous five-stage customization process provides owners with complete creative freedom, from selecting the materials used in construction to choosing specific marble slabs and wood species for interior finishes. Like Bluegame, Sanlorenzo demonstrates a strong commitment to sustainability, pioneering the development of eco-friendly materials, hybrid propulsion systems, and green technologies designed to reduce yachting’s environmental footprint.
Sanlorenzo has also distinguished itself by bringing international artists and architects into the yachting sphere, establishing partnerships with prestigious artistic and cultural institutions, including Art Basel. This appreciation for fine art and design has influenced Bluegame’s aesthetic philosophy, resulting in vessels that function not only as high-performance yachts but also as floating expressions of contemporary design excellence.
A British Connection: Growing Presence in the UK Market
The UK represents a significant growth area for Bluegame, with British customers embracing the brand’s innovative approach to yacht design. Sanlorenzo Yachts UK serves as the exclusive representative for both Sanlorenzo and Bluegame brands throughout the United Kingdom and Ireland, providing comprehensive sales and support services.
The BGX63 has proven particularly popular among British yacht enthusiasts, accounting for a substantial portion of orders. This success can be attributed to the vessel’s blend of performance, comfort, and distinctive styling,qualities that resonate with the sophisticated UK market.
Conclusion: A New Paradigm in Luxury Yachting
In an industry often defined by tradition and incremental evolution, Bluegame has emerged as a genuine disruptor, challenging conventional wisdom and establishing new paradigms for yacht design. By emphasizing versatility, sustainability, and innovative engineering, the company has created vessels that transcend traditional categories while setting new standards for performance and efficiency.
As Bluegame continues to expand its range with groundbreaking models like the upcoming hydrogen-powered BGM65HH and the foil-assisted BGF45, the brand appears well-positioned to maintain its impressive growth trajectory. For discerning yacht enthusiasts seeking vessels that combine distinctive aesthetics with exceptional functionality and environmental consciousness, Bluegame represents an increasingly compelling proposition in the competitive world of luxury yachting.
With its non-conformist approach to design and firm focus on a greener future for the industry, Bluegame has indeed established itself as a frontrunner in yacht design,a disruptive force reshaping expectations and experiences for the next generation of luxury yacht owners.
