BOGNER London Launches SS2024 Golf Collection

BOGNER London has recently broadened its offerings with the introduction of the BOGNER Active Sports collection at its newly opened standalone concept store situated on Dover Street, London.

In collaboration with The Bergladen Group, this expansion marks a significant step forward for BOGNER, following the successful debut of its ski collection in the UK.

Now, enthusiasts of luxury sports fashion can revel in the latest line tailored for the Spring/Summer 2024 season, specifically focusing on high-quality golf wear that seamlessly blends performance and style.

Expanding Offerings in London

The recent unveiling of BOGNER London’s standalone concept store in December signified a strategic move to cater to the burgeoning demand for luxury sports fashion in the UK.

BOGNER London Unveils New Active Sports Collection

Initially introduced with the ski collection, the store has now added the BOGNER Active Sports line, diversifying its range to accommodate the needs of golf enthusiasts and fashion aficionados alike.

By collaborating with The Bergladen Group, BOGNER has reinforced its commitment to delivering premium sports fashion experiences in London’s vibrant retail landscape.

BOGNER’s decision to expand its offerings in London reflects the brand’s dedication to meeting the evolving needs and preferences of its discerning clientele. With the introduction of the BOGNER Active Sports collection, the brand seeks to carve a niche for itself in the competitive market of luxury golf wear, offering a unique blend of performance-driven designs and contemporary aesthetics.

By leveraging its expertise in alpine sports fashion, BOGNER aims to redefine the standards of golf wear, elevating the on-course experience to new heights of style and sophistication.

Introducing the BOGNER Active Sports Collection

The BOGNER Active Sports collection for Spring/Summer 2024 marks a departure from conventional golf wear, offering a curated selection of pieces meticulously designed for both performance and style. With a keen focus on high-quality materials and impeccable craftsmanship, this collection aims to redefine the boundaries between on-course functionality and off-course elegance.

BOGNER London Unveils New Active Sports Collection

From classic polos to chic ready-to-wear items, each garment seamlessly transitions from the fairway to everyday life, reflecting BOGNER’s signature blend of luxury and versatility.

BOGNER’s foray into the realm of active sports fashion represents a natural progression for the brand, which has long been synonymous with premium alpine attire. By expanding its offerings to include golf wear, BOGNER demonstrates its commitment to catering to the diverse lifestyles of its clientele, ensuring that they can embrace their passion for sports without compromising on style or performance.

With the introduction of the BOGNER Active Sports collection, golf enthusiasts can now enjoy the same level of quality and craftsmanship that has made BOGNER a household name in the world of luxury fashion.

Embracing Classic Elegance with a Modern Twist

Drawing inspiration from the resurgence of polo shirts on the catwalks of Spring/Summer 2024, the BOGNER Active Sports collection encapsulates the essence of timeless elegance infused with contemporary flair.

The line boasts an extensive array of golf wear staples, including polos, shirts, sweaters, trousers, and skirts, all crafted to perfection for the discerning golfer. By harmonizing classic colour palettes with modern design elements, BOGNER ensures that style is never compromised for performance, elevating the golfing experience to new heights of sophistication.

BOGNER London Unveils New Active Sports Collection

BOGNER’s approach to golf wear reflects meticulous attention to detail and a deep understanding of the needs of today’s discerning consumers. Each garment in the Active Sports collection is designed to strike the perfect balance between form and function, seamlessly integrating technical innovations with stylish aesthetics.

Whether on the fairway or off, golf enthusiasts can rely on BOGNER to provide them with apparel that not only looks good but also performs exceptionally well, allowing them to express their individuality with confidence and panache.

Elevating Performance with Style

At the heart of the BOGNER Active Sports collection lies a commitment to uncompromising performance and quality. Each garment is meticulously crafted using high-performance materials, ensuring optimal comfort and freedom of movement on the golf course.

From vibrant colour nuances to refined geometric prints, every design detail reflects BOGNER’s dedication to excellence, enabling golfers to express their individuality with confidence and panache.

BOGNER’s relentless pursuit of excellence extends beyond aesthetics to encompass functionality and performance. The Active Sports collection incorporates cutting-edge technologies and innovative design features to enhance the wearer’s performance on the golf course.

Whether it’s moisture-wicking fabrics to keep players dry or strategic ventilation for enhanced breathability, every aspect of the collection is engineered to maximise comfort and performance, allowing golfers to focus on their game without distraction.

Versatile Athleisure for Every Occasion

As the boundaries between smart and casual attire continue to blur, BOGNER recognises the growing demand for versatile athleisure wear suitable for all occasions.

Whether on the golf course or beyond, the BOGNER Active Sports collection seamlessly blends comfort with sophistication, offering a diverse range of options for both men and women. With functional designs tailored to withstand varying weather conditions, BOGNER ensures that golf enthusiasts can always look their best, regardless of the forecast.

BOGNER’s commitment to versatility extends beyond the golf course, with the Active Sports collection designed to transition effortlessly from sport to leisure. Whether it’s a round of golf followed by lunch with friends or a casual weekend outing, BOGNER offers apparel that seamlessly adapts to the wearer’s lifestyle.

From lightweight performance fabrics to tailored silhouettes, each piece is designed to offer maximum versatility and comfort, allowing wearers to move seamlessly from one activity to the next with ease.

Embodying Timeless Style and Functionality

In essence, the BOGNER Active Sports collection for Spring/Summer 2024 embodies the brand’s core values of timeless style, impeccable craftsmanship, and uncompromising functionality. By combining classic elegance with modern innovation, BOGNER continues to set new standards in luxury sports fashion, empowering individuals to embrace their passion for golf with confidence and style.

BOGNER London Unveils New Active Sports Collection

BOGNER’s commitment to excellence is evident in every aspect of the Active Sports collection, from the meticulous attention to detail in design to the use of high-performance materials and technologies.

With a focus on both style and functionality, BOGNER ensures that golf enthusiasts can enjoy the perfect blend of performance and sophistication, both on and off the course. As the Spring/Summer 2024 season unfolds, fashion-forward golfers can look forward to elevating their game with iconic designs and unparalleled quality synonymous with the BOGNER brand.


With the launch of the BOGNER Active Sports collection at its flagship store in London, BOGNER reaffirms its position as a trailblazer in the world of luxury sports fashion.

By prioritising performance, style, and versatility, BOGNER caters to the diverse needs of golf enthusiasts while setting new benchmarks for excellence in the industry.

As the Spring/Summer 2024 season unfolds, fashion-forward golfers can look forward to elevating their game with iconic designs and unparalleled quality synonymous with the BOGNER brand.

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