In a groundbreaking collaboration with The Bergladen Group, renowned German athluxury sports fashion brand BOGNER unveiled its inaugural standalone concept store in the UK.
The five-storey retail haven, located at 14 Dover Street in Mayfair, promises a unique blend of personalization, private shopping experiences, and exclusive access to BOGNER collections available solely at the London store.
A Heritage of Elegance Since 1932
Established in 1932 by Willy Bogner in Munich, Germany, BOGNER has evolved into an internationally successful lifestyle company, acclaimed for its fusion of fashion and functionality.
Worn by icons such as the late Lady Diana, Princess of Wales, James Bond, and Taylor Swift, BOGNER stands as a global pioneer in high-performance sports fashion, boasting a 90-year history.
The Essence of BOGNER in London
BOGNER London introduces a curated selection of seasonal collections that seamlessly marry fashion and sports. Catering to on- or off-mountain adventures and everyday wear, the store offers a diverse range of attire and accessories reflecting the brand’s commitment to excellence.
The London concept store, set to become a permanent fixture next year, is part of BOGNER’s broader global expansion. Following the London launch, stores in New York and Los Angeles are also set to open this month, following the resounding success of short-term and pop-up locations on both coasts.
Gerrit Schneider, CEO of BOGNER, expresses enthusiasm, stating, “We are delighted to announce the global expansion of BOGNER, with the opening of our flagship store in London’s prestigious Mayfair district. This exciting endeavour represents a significant milestone in our brand’s journey, reflecting our commitment to timeless elegance and uncompromising quality.”
Elevating Sports Fashion
BOGNER, with its 90-year legacy, continues to offer an exclusive range of sports fashion, from ski apparel and golf wear to outerwear and accessories for men, women, and children.
Each meticulously crafted item incorporates high-performance materials, embodying the brand’s dedication to both style and functionality. Whether on the slopes or in everyday life, BOGNER signifies a passion for the world of winter sports. As the brand makes its mark in Mayfair, London, it invites fashion enthusiasts to experience the epitome of luxury and athletic elegance.
