Carnaby Street Christmas Switch On: A Festive Extravaganza

The iconic annual Carnaby Street Christmas Switch On event is fast approaching, scheduled for Thursday, 8 November 2023, from 4 pm to 8 pm.

This enchanting celebration, situated in the heart of London‘s West End, has earned a global reputation for its breathtaking Christmas lights displays, and this year is no exception.

Dive into the Carnaby Universe

The Carnaby Universe is a testament to the finest shopping, dining, and experiences that this renowned destination has to offer.

Visitors are in for an immersive experience as they witness a dynamic and vibrant exhibition of neon colours and mesmerizing light waves, forming a captivating vortex on Carnaby Street.

The celebrated arches at the entrances of Carnaby Street, from Beak Street to Great Marlborough Street, will be adorned with glistening discs and neon lights, adding to the magic of the season.

Carnaby Street Christmas Switch On: A Festive Extravaganza

This year’s installation will come alive during an experiential shopping and dining party. More than 100 brands, restaurants, and bars will join forces to provide visitors with an exciting evening filled with activations, promotions, live music, and entertainment.

Choose Love: A Charitable Partnership

Andrew Price, Executive Director at Shaftesbury Capital, commented: “We are proud of the world-class reputation that the Carnaby Street lights have built over the years. We look forward to welcoming visitors to experience the vibrant Carnaby Universe this year, which brings together fantastic offers from an unrivalled mix of shopping and dining, as well as our brilliant charity partner, Choose Love.”

For the fourth consecutive year, the destination is partnering with Choose Love, a charity dedicated to making a positive impact. Choose Love will open a shop at 57 Carnaby Street on 8 November, unveiling a fresh concept known as the Choose Love Boutique.

Carnaby Street Christmas Switch On: A Festive Extravaganza

This boutique will feature donated fashion pieces from a variety of celebrities in the music and film industry, alongside contributions from high-end brands spanning fashion, beauty, and home decor. By shopping at this store, customers not only support a charitable cause but also have the opportunity to own a special piece of celebrity fashion while kickstarting their Christmas shopping.

From 22nd November, the Choose Love Boutique will transform into the Choose Love Shop, offering essential supplies and life-saving interventions for refugees and displaced individuals across the globe. This initiative also aims to raise funds to provide assistance during the harsh winter months when support is needed most. Staying true to past traditions, the Choose Love shop will host an array of workshops and events in-store, including craft sessions, film screenings, live music performances, child-focused days, and more.

Josie Naughton, Choose Love Co-Founder said “We are so happy to be back with our Carnaby family once again this year! We can’t wait to welcome everyone to Choose Love on Carnaby Street and we are excited to see the new Christmas installation light up our shop. The Choose Love boutique and then the Choose Love shop will quite simply be lifelines, over the cold months, and we are so looking forward to connecting with our incredible community to show what we can do when we come together and Choose Love.”

Carnaby Street Christmas Switch On: A Festive Extravaganza

Dawn O’Porter, Choose Love Co-Founder said “The Choose Love Shop is the absolute highlight of my year, every year. The way everyone steps up, when we open those doors on the iconic Carnaby Street, fills my heart with hope. It’s incredible to meet people who have been on the journey with us since we started, 8 years ago. The Choose Love boutique promises to be a lovely addition too, with gorgeous bargains for Christmas party looks and pressies for everyone and all the proceeds helping make sure we can get supplies to people who need them most this winter.”


In conclusion, the Carnaby Street Christmas Switch On event promises to be an unforgettable experience, marking the beginning of the festive season in London’s West End. With its dazzling lights, vibrant atmosphere, and a myriad of exclusive offers from renowned brands and restaurants, visitors are in for a treat.

Moreover, the ongoing partnership with Choose Love, a charity dedicated to making a positive impact, adds a heartwarming dimension to the event, giving visitors the opportunity to contribute to a noble cause while enjoying the festivities. The Carnaby Universe is a celebration of London’s vibrant culture, where shopping, dining, and charity come together to create a magical experience for all. So, mark your calendars for the 8th of November 2023 and be part of this enchanting celebration on Carnaby Street, where the spirit of Christmas and the power of choosing love shine bright.

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