Centara Hotels & Resorts’ Pioneering Sustainability Partnership with KTC

Centara Hotels & Resorts has once again demonstrated its unwavering commitment to environmental stewardship by forging a groundbreaking alliance with KTC Credit Card.

This innovative collaboration aims to spearhead a series of crucial sustainability initiatives at the esteemed Centara Grand Beach Resort Phuket, an acclaimed five-star beachfront retreat.

In a concerted effort to promote environmental consciousness among their discerning clientele, Centara Hotels & Resorts and KTC Credit Card will harmonise their Corporate Social Responsibility (CSR) endeavours.

Through this strategic partnership, both entities are dedicated to fostering heightened environmental awareness and catalysing impactful change.

Elevating Environmental Consciousness

As an integral facet of this synergistic venture, KTC and Centara will coalesce to organise a familiarisation trip to the illustrious Centara Grand Beach Resort Phuket in May.

Centara Hotels & Resorts' Pioneering Sustainability Partnership with KTC

This exclusive event is poised to spotlight and propel the resort’s comprehensive suite of sustainability initiatives, encapsulating a holistic spectrum of activities.

Underpinning its overarching sustainability ethos, encapsulated in the mantra “For a Better Tomorrow,” Centara has embraced a holistic framework for environmental conservation and social accountability.

Pioneering the paradigm shift in the Asian hospitality landscape, Centara has integrated the rigorous criteria delineated by the Global Sustainable Tourism Council (GSTC) into its proprietary sustainability framework, christened “Centara EarthCare.”

This multi-faceted approach is predicated on four cardinal pillars: Environment, Social, Cultural, and Management.

Strategic Milestones and Environmental Accolades

Over the past year, Centara has attained the coveted GSTC certification for 24 of its esteemed properties, underscoring its steadfast commitment to sustainable excellence. Charting a trajectory towards sustained environmental stewardship, Centara has set an ambitious target to obtain full certification for its entire portfolio by 2025.

Emboldened by this aspiration, Centara is steadfast in its resolve to curtail waste generation and carbon emissions by a commendable 20% by the decade’s denouement.

In alignment with this strategic imperative, a recent Memorandum of Understanding (MoU) has been inked to facilitate the seamless integration of “smart energy” solutions, encompassing solar power, across the group’s expansive property portfolio.

Ecological Oasis at Centara Grand Beach Resort Phuket

Set amidst the resplendent vistas of Karon Beach, ensconced within verdant foliage, Centara Grand Beach Resort Phuket epitomises a quintessential haven of serenity for discerning patrons, ranging from couples seeking romantic interludes to families yearning for memorable escapades.

Embracing the tenets of Centara’s global sustainability blueprint, this idyllic haven has implemented an array of proactive environmental initiatives. Noteworthy among these initiatives is the deployment of a state-of-the-art wastewater treatment facility, orchestrating the utilisation of treated water for garden irrigation.

Augmenting its eco-friendly endeavours, the resort has commissioned a cutting-edge biogas plant, harnessing organic substrates to generate renewable fuel and fertilisers. Moreover, the resort has seamlessly integrated solar panels, yielding an impressive 572 kilowatts of clean energy to power its operations.

Championing Marine Conservation

In consonance with its steadfast commitment to marine conservation, Centara Grand Beach Resort Phuket conducts daily beach cleaning exercises, assiduously removing deleterious debris and plastic detritus from the shoreline.

Centara Hotels & Resorts' Pioneering Sustainability Partnership with KTC

Augmenting these endeavours, informative signage delineating the significance of leatherback turtles, the largest extant species of sea turtle, graces the beachfront, enlightening visitors about their nesting habits and conservation imperatives.

Emphasising the pivotal role of collaborative synergy in driving sustainable change, Thirayuth Chirathivat, the Chief Executive Officer of Centara Hotels & Resorts, underscored the profound significance of this landmark partnership. “At Centara, we are unequivocally committed to effectuating positive change and exerting a tangible impact in every locale we operate,” remarked Chirathivat. “In alliance with KTC, our esteemed partner sharing a congruent vision for sustainability, we ardently anticipate propelling the sustainability agenda in Phuket, a veritable gem in the global tourism landscape. Together, we aspire to engender a future imbued with vitality and promise,” he added, encapsulating the ethos of this transformative alliance.


In a landscape characterised by burgeoning environmental challenges, Centara Hotels & Resorts and KTC Credit Card have emerged as trailblazing vanguards of sustainability, embarking on a collaborative odyssey to redefine the contours of responsible tourism.

Through concerted efforts and strategic alliances, these visionary entities are poised to effectuate meaningful change, championing environmental stewardship and fostering a legacy of sustainability for generations to come.

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