Are you looking to create a comprehensive digital marketing campaign by implementing multiple strategies? Click here to learn how!
Are you about to launch a brand new digital marketing campaign without analyzing the results of the last one?
This oversight can lead to hundreds (or even thousands) of wasted marketing dollars.
End-of-campaign analytics is only one way to leverage data for marketing success. Real-time monitoring is also essential for improving conversion rates.
Data-driven insights are just one piece of a cohesive online marketing experience, though.
Grab your favourite notetaking app, and jot down these three tips for a smooth campaign.
1. Craft a Consistent Brand Identity
Take a look at your current online presence: is your brand communicating effectively across all channels, including your website?
Using differing logos, fonts, brand colours, and messaging confuse visitors. Worse yet, these mistakes make you less memorable in customers’ minds. Consistency is critical.
Suppose the above problems ring true for your brand. It’s worth reassessing your branding identity before your next big campaign launch. You may need a complete rebrand if visitors aren’t responding to your messaging.
Here are some points to remember when rebranding:
- Choose an appropriate colour scheme for your niche
- Keep your logo simple (with no more than three colours)
- Scale your logo for every marketing material size
- Use active voice and CTAs in your copywriting
- Ensure your website is user-friendly and straightforward
Customer service, sales strategy, and visual merchandising are integral to cohesive digital marketing campaigns. Apple is a fantastic example of this principle. The company’s retail stores closely resemble apple’s website itself, creating a consistent branding identity.
2. Real-Time Monitoring Is Crucial for Your Digital Marketing Campaign
This next point was touched on earlier, but it’s central to cohesive digital marketing.
Real-time analytics is the secret weapon behind high-converting campaigns. Plus, it makes analyzing final campaign results even more accessible.
There are several ways to monitor real-time activity.
If you’re a small creator, seller, or new blogger, you can monitor your real-time data for free!
All major social media networks, including Facebook, Instagram, and Twitter, provide free page analytics to users. You can see which posts are most popular with your audience, helping you identify trends in topics, scheduling, and engagement.
As your audience grows, you’ll need even more tools (and time) to monitor activity. Monitoring engagement helps you tweak digital marketing campaigns, saving you significant money on ill-performing channels and methods. However, if you plan on expanding your business, you’ll need an experienced agency to help you optimize Google Ads campaign content, social media strategies, and more.
You can also poll your audience to extract even more valuable feedback throughout the campaign. ClickSend states that polls are a great tool that businesses can use to gauge customer satisfaction, the success of events, product consideration and more. For more detailed feedback, surveys can help give a fuller understanding of how your customers or employees are feeling. You can send out interactive text blasts to engage your clients and obtain the feedback you need.
3. Gather Customer Feedback
Feedback also deserves its own place on this list. This step is frequently overlooked in a sea of analytics tools, but raw customer opinions are invaluable.
Not every user responds to customer feedback requests, either. Often, you need to sweeten the deal with an enticing incentive. For example, McDonald’s offers free item coupons in exchange for receipt surveys.
Give Your Online Marketing a Makeover
Are you ready to start fresh with a data-driven digital marketing campaign designed to convert?
Bookmark these tips and find an agency that can help you grow.