Diversifying YouTube Content: Exploring Different Video Formats and Styles to Keep Your Audience Engaged

Running a YouTube channel requires inspiration and patience. Today, many opportunities exist to promote yourself and make your YouTube views grow.

However, the essence of the content and its relevance is always important. To achieve good quality content and arouse the interest of your audience, you should use different video formats and styles.

In this article, we will discuss what they can be and what you need to do for this.

Video with Tips and Advice

With this format, you respond to a problem. This solution is an excellent starting point for distributing quality content. Your audience is concerned because you are responding to one of their issues. It’s worth noting that video advice and tips are the most common video format. It may be worth making them regularly, but find a way to innovate.

Diversifying YouTube Content: Exploring Different Video Formats and Styles to Keep Your Audience Engaged

Product/Concept Review

When you’re an influencer, you get products for free. However, receiving free products often involves giving our opinion on what we’ve received. As a result, product/service reviews are quite common on YouTube. Presenting the product you received for free allows YouTube users to learn more about it. Should they buy it? What are your results? Is it up to scratch? Where can I find it? Once again, you’re meeting visitors’ expectations. This video format is sure to benefit them.


Frequently asked questions videos are very trendy. They allow influencers to talk about themselves. This model works well because it brings the audience closer to the influencer. They become “intimate”. If you remember “Is Instagram a diary?”, you could ask the same question of YouTube. The most loyal followers always want to know more about the person in front of the camera.

If you have a YouTube channel and an Instagram account, ask your Instagram community to ask questions via a story using the “Questions” sticker. Then, let them know when your FAQ video is released. This way, you’ll direct your Instagram community to your YouTube channel.

Tutorials and DIY

The tutorial is a very popular format for YouTubers. Step-by-step is ideal for explaining the details of a concept, an idea, or how to use a product. We’re thinking of beauty YouTubers, but there are also many gaming YouTubers and tech…. explainer videos. In reality, this video format is quick and time-consuming. It appeals to many visitors because the tutorial is useful and saves time.

DIY (Do It Yourself) is very popular on YouTube. If you’re creative and handy, the video format is ideal for sharing your creations in videos.


Vlogs are video blogs. This type of video illustrates the daily life of a YouTuber. An influencer confides, shares, and gives. The content of vlogs is spontaneous, sincere, and unedited. This format is appealing because it stands out from prepared videos and overdone messages.

Many brands use YouTube influencers to promote their products and concepts. To make a quality video, be creative and dynamic. Your message should reflect who you are. Remember that videos are personalized. Be yourself! Finally, it’s vital to adapt your types of video according to the wishes of your audience. Adapt yourself again and again.

Customer Testimonials

Customer testimonials reassure your prospects about the quality of your services and encourage them to make a purchase. For this format, give a quick overview of the initial context, the problems encountered by your customer, and the solutions you proposed. It’s also a good idea to get customers’ opinions on the collaboration in general (about the exchanges, the relationship, the receipt of products or the implementation of a service, etc.).

Employee Interviews

Who better to talk about your company than the people who make it happen daily? Your staff are your best ambassadors. Interview formats are transparent and authentic.

Before buying a product, you often look at the opinions left by customers. Well, it’s the same when it comes to recruitment. Before applying for a job, candidates like to hear employees’ opinions to reassure themselves about the working atmosphere and the tasks, to protect themselves, or even to familiarise themselves with their potential future colleagues.

Company Visit

This format involves projecting candidates to make them want to join your company. The ideal solution is a 360° visit, which shows EVERYTHING. Thanks to its fun and innovative format, it enhances your brand image. In this content, you take a camera to show your premises and your company’s culture.

Event after Movies

Even after the movie, continue to bring your corporate events (team building, seminars, after work, etc.) to life. Your employees will be delighted to reminisce about these past moments. What’s more, this video format will appeal to candidates looking for a company with a strong corporate culture that cares about the well-being of its employees. To make the most of your event, entrust the production of the after-movie to a video service provider.

Diversifying YouTube Content: Exploring Different Video Formats and Styles to Keep Your Audience Engaged

The Ideal Video Format for YouTube

From a technical point of view, a good video format for YouTube:

  • Ideally, a 16:9 ratio (landscape format). Rest assured, the platform accepts other ratios and even adapts its players accordingly. Now that’s smart!
  • 16:9 format video on YouTube viewed on a computer
  • 4:5 format video on YouTube viewed on a smartphone
  • Resolution between 720p and 2160p. Below 720p, the size of the video will reduce the quality and make it less enjoyable to watch. For a 16:9 ratio, here are the corresponding dimensions:
  • 720p: 1280 px x 720 px
  • 1080p: 1920 px x 1080 px (high definition)
  • 1440p: 2560 px x 1440 px
  • 2160p: 3840 px x 2160 px (ultra-high definition)
  • an.MPEG4 (mp4) or .MOV file. (if you export the footage yourself from software such as Premiere Pro). These are the most common, but the platform supports many other files.
  • a file size of less than 128 GB
  • a compatible audio file format: MP3, PCM, AAC or FLAC
  • a minimum file length of 30 seconds (of course, you can publish shorter content, but it may not be easy to satisfy your audience in such a short time).

    Suitable Structure

  • An element that grabs attention from the very first seconds: you can extract an impactful phrase from the media, a funny moment during filming or a question that keeps the audience on the edge of their seats.
  • A quick intro (in motion design): faithful to your graphic identity, using your logo and the title of your audiovisual content, for example.
  • Well-structured content. From the outset, explain why your audience should watch your content (for example: “Once you’ve watched it, you’ll know exactly how to publish media on YouTube”). If you’re a novice, don’t hesitate to apply the script structure of an explainer video: write the perfect script for an explainer video.
  • An end screen with your logo and a call-to-action (inviting viewers to watch other content or a playlist, to subscribe to your corporate YouTube channel, etc.).
  • Optimized content: to boost your YouTube channel even more, we recommend optimizing your SEO. This refers to all the optimizations you need to make to your channel and audiovisual content so that the algorithm highlights them

What Equipment is Needed to Create Different Formats of Videos on YouTube?

Behind every YouTube channel is a greater or lesser quantity of equipment of varying quality. Undoubtedly, a good image grain and clear sound already put your channel on a respectable footing. When planning the content for your YouTube channel, you should research the equipment you need.

  • A camera: no YouTube channel without a camera. The financially sensible option is to buy a digital camera. You can also buy a camera with a video function. More expensive, but you have the two main tools of the YouTuber. Youtubers’ favorite camera is the Canon EOS 70D.
  • A microphone: although all cameras and photo/video devices have a built-in microphone, their quality must improve. You must invest in a separate microphone, like the Blue Yeti. You can even add anti-noise foam for better sound quality.
  • Lighting is also essential to avoid a dark, dull atmosphere. There are now YouTuber kits available, such as the Tech Millenium kit or the Neewer photo studio kit.
  • Video editing software: video means editing. Most YouTubers use Adobe Premiere Pro or Apple Final Cut Pro, which are relatively easy to use and offer many online resources.

Practical Tools for Making Different Content

  • Hivency: if you’re looking for relevant partnerships with influencers, the Hivency micro-influencing platform can be very useful. The micro-influencers it brings together have an audience of 5,000 and 100,000 visitors – perfect figures for starting a business. Octoly is another interesting platform, bringing together beauty and fashion influencers.
  • YouTube Keyword Tool: this tool optimizes the keywords associated with your videos. You can choose the keywords you want to be listed for and the language and country concerned. You will be offered a list of keywords to build your videos. If you subscribe to a Pro version, you will also get entry to search volume, cost per click (CPC), and Adwords statistics. You’ll also get twice as many keywords.
  • Audiojungle: you may need to add music to your YouTube video, for example, as an introduction, transition or conclusion. On Audiojungle, you can buy royalty-free music. Search the bestsellers for popular YouTube soundtracks.
  • Social Blade: this is YouTube’s Google Analytics. By typing the name of a channel in the search bar, you can access its viewing statistics. You’ll be able to see your rank, level of subscribers, level of views, whether those views have gone down or up over the last 30 days, their estimated value and much more.
  • YouTube Creators Hub: this YouTube platform gives you different types of support depending on the number of subscribers your channel has. Those with fewer than 1,000 subscribers can learn from the Creator Academy and manage their channel with Creator Spaces. Between 1,000 and 10,000 subscribers, you can join a Creator Day and learn from other YouTubers. Above 100k subscribers, you’ll receive a reward, access to exclusive events and benefit from a partnership manager.

Examples of the Best Styles on YouTube

Yomi Denzel is one of the most successful examples of an e-commerce channel on YouTube. He launched his channel in 2018 and now has 228k subscribers. This broke student got into drop shipping e-commerce with Shopify and quickly made a fortune. Far from taking things for granted, he has shared his entrepreneurial adventures on YouTube, recounting his successes and setbacks. Little by little, his growing community asked him for even more advice, which led him to sell training courses, which he does today.

Michelle Phan started as a beauty YouTuber. Her channel, which now has almost 9 million subscribers, has evolved into a full-fledged business: Ipsy. Ipsy is a monthly subscription-based service that allows beauty addicts to try out products they wouldn’t have otherwise. Unsurprisingly, Ipsy now has over a million subscribers and is worth several hundred million dollars.

Caroline Receveur opened her YouTube channel in 2011 while doing more TV. In 2014, she launched a brand of tea-based detox products and a fashion blog. But at the time, she wasn’t running her YouTube channel. She got to grips with it in 2016 and now has 193k subscribers. On her channel, she shares her beauty routines as well as her daily life as an entrepreneur and influencer.

You can watch these channels to get inspired and understand how important various styles and videos are for your channel today.

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