Paris | France
At an exclusive star-studded event, aptly hosted in Paris at the Hotel Le Marois, the international e-tailer, boohoo.com launched their latest collaboration with Hotel heiress Paris Hilton. Boohoo’s Paris Hilton Collection is the result of a new partnership between the world-famous socialite and the e-retail gaint. The launch of this new collection saw a Paris-Hilton themed party. And yes, it is everything you would have thought it to be and more.
The launch party started with Paris Hilton arriving, in what else but, a pink convertible. Guests were invited to enjoy a wide variety of specially crafted cocktails and delicious snacks. One of the most loved features at the event was without a doubt the much loved candy bar. Another unique feature of the event which could only be referred to as ‘oh-so-Paris’, the pink room.
The CEO and Co-Founder of boohoo.com, Carol Kane commented:
“We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Boohoo’s Paris Hilton Collection ‘references a range of iconictrends the pioneer started back in the early 2000s’. The socialite worked with the e-retailer and helped co-design a 70 piece collection. This includes a range of swim and ready-to-wear pieces that recreate the heiress’ favourite fashion moments and trends since the turn of the new millennium. The ode-to-Paris collection includes slinky metallics, palm prints inspired by her home-town Beverly Hills and of course animal prints.
Another major element is of course, yes you’ve guessed it, all and everything pink. Incorporating the trend of typography sees some of the icon’s famous mottos such as “That’s Hot” printed on some of the pieces. The product retails for under £35.
The cocktail party featured a performance by American rapper Ja Rule with the attendees singing along to his hits. As the sun went down on the hot summer’s party, the event moved indoors where Paris Hilton hit the decks and performed a full DJ set. Other noticable guests included Rayane Bensetti, Singuila, Tony Saint Laurent, Brahim Zaibat, Norman Thavaud, Malika Menard and Slimane.
Images courtesy of Getty Images and Boohoo.com