If you’re interested in becoming a beauty influencer, but you don’t know where to get started, these suggestions will set you down the right path.
While finding success as an influencer isn’t always easy, you can connect with an audience and find new opportunities if you take the right strategy.
1. Become A Part Of Influencer Communities
While some influencer communities require you to pay hefty membership fees, there are plenty of other communities that you can join for free. Being a part of a community will allow you to connect with other influencers, arrange potential collaborations, and get information as you need it.
In addition to joining communities that are specifically aimed at influencers, you should also become a part of beauty communities. If you’re an active member of a community, you’ll have plenty of chances to promote your content.
If you’re based in the United States, take a look at the Chanel-created Instagram page @welovecoco. The website deals with the matter Increditools claims the page which has more than 166k followers, shows off influencers using and enjoying products from Chanel. which has more than 166k followers, shows off influencers using and enjoying products from Chanel. If you make a post that includes Chanel products, this is definitely a page you’ll want to tag.
2. Don’t Limit Yourself To One Platform
While plenty of influencers has found success on Instagram or YouTube, there’s no need to stick with a single social media platform. Being active on multiple platforms will require more effort on your part, but it can also give you more opportunities.
Many brands will be more interested in working with you if you can post content on different channels. Beyond that, it can keep you from being too dependent on any one platform.
If you do branch out to multiple platforms, you’ll want to make sure your branding and tone are consistent. When you’re creating new content, think about the strengths of various platforms. YouTube can be a fantastic place for personal content and detailed tutorials.
Buy YouTube views to get your profile in front of many new viewers. Tiktok is perfect for quick tips and tutorials, while Instagram is ideal for photos of amazing looks. Use a blog to show off your writing skills. Experiment with different platforms to find the type of content that performs the best.
3. Try Guest Blogging
Not only is it worthwhile to have your own blog, but you can get a lot of mileage out of guest blogging as well. Plenty of popular online publications will allow you to submit your own content. You’ll be able to include your name, social media handles, and other information in the content, which can help you to reach a new audience.
If you’re not an experienced writer, you may be worried that you’re not qualified for guest blogging. Thankfully, most publications don’t expect you to be a journalist. They’re just looking for content from people that can share useful tips and information about beauty products.
If you read some of these publications, you’ll see that plenty of articles is written in a conversational style.
Set aside some time and make a list of publications you might want to contribute content to. Try to find sites in a wide range of niches, including makeup, beauty, fashion, and lifestyle sites. Once you have your list, you can take a look at their submission guidelines.
It’s also a good idea to read some of their content. Make sure contributors have the opportunity to promote their own social media handles. Decide which publications you’d like to submit to and start pitching potential articles.
4. Seek Out The Best Hashtags
Hashtags can be a fantastic way to boost your visibility and connect with new followers. When possible, you’ll want to use trending hashtags that people are paying attention to. You can also get attention by using hashtags that brands regularly check, like #discoverunder10k.
You shouldn’t use the exact same hashtags on every post. Instead, you should take the time to choose custom hashtags that are relevant to the content you’re creating. If you choose your hashtags wisely, you’ll be able to reach an audience that’s looking for the kind of content that you’re creating.
5. Try Collaborating With Other Influencers
Don’t be afraid to reach out to other influencers and ask them if they’d like to work with you! Collaborations can give both of you the chance to cross-promote your content and attract more followers. While there are all kinds of options for collaborations, brand-sponsored giveaways can be an especially great opportunity.
When you reach out to brands to suggest a giveaway, make sure that you combine your social stats with the states of the person — or people — that you’re collaborating with. If you’re interested in working with an international brand, you may want to collaborate with an influencer in another country. That way, the brand will have the opportunity to reach audiences in two of the areas they’re targeting.