In the world of fine jewellery, where elegance and allure reign supreme, Gemfields and IVY New York have come together in a spectacular brand partnership.
This collaboration represents the fusion of two creative forces, each driven by a profound passion for gemstones and their exquisite artistry. IVY New York, a brainchild of the visionary designer Vlad Yavorskyy, has emerged as a lifestyle brand that seamlessly blends his love for photography, travel, art, literature, and, above all, vibrant coloured gemstones. This partnership is a symphony of Vlad’s diverse interests, harmoniously composed into a single, captivating art form.
A Palette of Colours: The Heart of the Collaboration
Colour is the soul of a gem, and Vlad Yavorskyy understands this better than most. He vividly recalls his awe-inspiring journey to the Tian Shan mountain range in Central Asia over three decades ago, where he ventured deep into a cave to discover the “reddest of rubies.” To him, gemstones are an intimate connection to Mother Earth, each one akin to a pulsating heart formed over countless millennia.
As a world-leading miner and marketer of coloured gemstones, Gemfields shares Vlad’s unwavering devotion to these precious gems. With ownership of the Montepuez ruby mine in Mozambique and the Kagem emerald mine in Zambia, Gemfields is at the forefront of responsible gemstone sourcing. Emily Dungey, Gemfields’ marketing and communications director, explains, “IVY New York’s collection brilliantly highlights the unmatched natural beauty of each gemstone, allowing their individual character to shine brightly.”
The Enchanting IVY x Gemfields Collection
IVY New York and Gemfields both embrace the principle of responsible sourcing, a shared commitment that resonates deeply with their collaboration. This dedication extends to various aspects, including operational excellence, transparent auction sales processes, industry-leading modernization efforts, community development initiatives, and conservation endeavours aimed at safeguarding Africa’s rich wildlife and biodiversity.
The heart of this collaboration beats within the mesmerizing IVY x Gemfields collection, featuring an exquisite array of earrings, rings, bracelets, and necklaces. Crafted from 18k gold and adorned with responsibly sourced Mozambican rubies and Zambian emeralds, these pieces are brought to life with the addition of rose-cut diamonds. The designs are nothing short of captivating, ranging from bold emerald statement rings to ruby and diamond chandelier earrings, from floral-inspired rings to regal ruby chokers.
Vlad Yavorskyy describes the art of gemstone cutting as akin to creating a masterpiece. Every piece in this collection is meticulously designed and handcrafted in-house, ensuring that the coloured gemstones are the true stars, taking centre stage in every creation.
Inspiration Unveiled: A Glimpse into the Creative Process
Drawing inspiration from a myriad of sources, Vlad Yavorskyy’s creative process is as diverse as his interests. From the opulent grand balls of the 19th century to the twinkle in the eyes of the women who may don these creations, Vlad’s designs are a testament to his artistic genius. Yet, at the core of it all, it’s the gemstones themselves that serve as his muse. Their kaleidoscope of colours, from the enchanting green of emeralds to the fiery passion of rubies, ignites his creativity.
Vlad beautifully encapsulates the mesmerizing allure of rubies and emeralds, saying, “Sometimes, just one glance at that unparalleled red or deep green, and you’d willingly part with all your wealth to possess a piece of it.”
The IVY New York x Gemfields Collection is now available for those who seek to adorn themselves in the splendour of responsibly sourced gemstones and exquisite craftsmanship. Visit ivynewyork.com to explore this captivating world of elegance and beauty.
The partnership between Gemfields and IVY New York is a testament to the enduring allure of coloured gemstones and the artistry that can be born from their vibrant beauty. With a shared commitment to responsible sourcing and a deep passion for these precious gems, this collaboration offers a unique opportunity to adorn oneself with jewellery that not only captivates the eye but also resonates with the heart.
As Vlad Yavorskyy aptly puts it, “Like a painting needs a frame, a gemstone needs an exquisite setting in which to shine.” The IVY New York x Gemfields Collection is a testament to this philosophy, offering a world of elegance and enchantment to those who appreciate the finest in craftsmanship and ethically sourced gemstones.