Haresh Mirpuri – Up Close And Personal With Aranyani Founder

Haresh Mirpuri, Founder & Creative Director at Aranyani, is a visionary in the luxury fashion industry.

With over 20 years of experience in textiles, Haresh launched Aranyani in 2016 to redefine luxury in India while promoting sustainability and Indian artistry worldwide.

We take a deeper look into the force behind the brand.

Background Of Haresh Mirpuri

Haresh Mirpuri - Up Close And Personal With Aranyani Founder

Haresh Mirpuri started his journey in the clothing industry in Indonesia in May 1993.

After completing his training in Garment Manufacturing Technology in South Korea and Japan, he started his career as a production line supervisor, gaining experience in both merchandising and sales.

In 1995, Haresh helped start a spinning mill in Bangalore, India, which became the most renowned producer of open-end yarn in all of Asia.

With his team, Haresh started a garment manufacturing plant in Bangalore in 1999 and supplied extensively to major buyers in the USA, such as Gap, A&F, Dockers, and Haggar.

In 2000, he started a weaving and dyeing plant with state-of-the-art machinery from Europe, with a capacity of 1 million meters per month.

In 2002, Haresh expanded the capacity of their Indonesian company, and in 2005, he went back to India. In 2009, they sold their textile plant to another group.

After a two-year break from the fashion industry, Haresh studied small manufacturing systems and was inspired by the practices during the Vedic period. This inspired him to create Aranyani in 2016.

The Birth Of Aranyani

Haresh Mirpuri - Up Close And Personal With Aranyani Founder

The name Aranyani means ‘The Goddess of the Forest,’ which represents the brand’s focus on sustainable artistry, nature, and quality.

Based in India, Aranyani incorporates traditional design techniques such as 24-karat gold gilding, hand painting, hand embroidery, and precious gemstones. Haresh Mirpuri uses the finest Italian leather to design timeless pieces with international appeal.

Haresh says, “We took 3 years to train our people to make world-class bags. India has some of the finest craftsmen in the world, but we were not bag makers. We were blessed to have met Raphael Lombardo in Italy, who coached our people to understand leather and bag manufacturing. We made over 2200 bags to train our team without ever selling a single piece. If it wasn’t good enough, it would not be sold. We live with that policy in our minds.”

Aranyani Atelier

Aranyani’s state-of-the-art atelier is located in the southern Indian city of Bengaluru. Founder and Creative Director, Haresh Mirpuri’s team trains alongside the top leather craftspeople from Europe’s leading fashion and luxury brands for 4 years before they start working in the Aranyani Atelier.

The atelier provides an inspiring and enriching environment for artisans and craftsmen to collaborate and create masterpieces.

Each Aranyani handbag is the result of their collective inspiration, talent, and dedicated craftsmanship. By adopting the atelier format of making bespoke pieces, they embrace SAI (Service, Awareness, and Inclusivity) values.

Their bags are intimate and trustworthy for the modern woman.

Haresh Mirpuri - Up Close And Personal With Aranyani Founder

Aranyani’s Vision

Aranyani’s vision is to create a sustainable legacy in the luxury fashion industry for future generations by providing an exquisite experience of modern luxury.

They believe in creating a positive impact at every touchpoint. They bring freshness in design presenting – gold gilding, hand-painting, hand-embroidery, and setting precious gemstones.

Haresh and his team took three years to train their team to make world-class bags. Although India is home to some of the finest craftsmen in the world, they were not bag makers.

Thanks to Raphael Lombardo, who coached their team in Italy, they learned how to understand leather and bag manufacturing.

They made over 2,200 bags to train their team without selling a single piece. Their policy is that if it wasn’t good enough, they would not sell it.

Aranyani’s state-of-the-art atelier is located in Bengaluru, southern India. The atelier provides an inspiring and enriching environment for artisans and craftsmen to collaborate and create masterpieces.

Each Aranyani handbag is the result of their collective inspiration, talent, and dedicated craftsmanship. By adopting the atelier format of making bespoke pieces, they embrace SAI (Service, Awareness, and Inclusivity) values. Their bags are intimate and trustworthy for the modern woman.

Aranyani’s commitment to sustainability extends beyond its artistry. They want to create a positive impact on the environment, society, and the economy.

They use biodegradable packaging and focus on sourcing eco-friendly materials. They are also committed to ethical and fair-trade practices and aim to create jobs and empower communities through their work.

Haresh Mirpuri - Up Close And Personal With Aranyani Founder

Aranyani’s unique vision and approach to the luxury fashion industry have not gone unnoticed. In February 2023, they opened their first concept store in London’s Mayfair, a city known for its love of fashion and culture.

Aranyani is well-positioned to bring the beauty and craftsmanship of Indian artistry to the world stage while promoting sustainability and empowering communities.

In conclusion, Aranyani’s story is one of passion, innovation, and sustainability. Haresh Mirpuri’s vision for a brand that combines Indian artistry with modern luxury has become a reality, creating a sustainable legacy in the luxury fashion industry.

Aranyani’s commitment to sustainability, ethics, and quality craftsmanship has made it a brand to watch in the coming years.

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