Whether you’re a beauty professional working within a salon, a part-time freelancer, or a business owner, staying up to date with all of the latest industry trends is vital if you want to stand out against competitors.
According to comparison platform Finder, the UK’s beauty industry is worth a whopping £27 billion as of 2020 and is estimated to expand further still by the end of 2021.
Heavily influenced by the fashion world, it’s important to bear in mind that these two go hand-in-hand when it comes to new trends. Just as fashion trends change with the seasons, so do make-up, nail, and hairstyles – in such a dynamic fast-changing industry, popular looks can change in as little as 24 hours!
With so much to consider, we’ve put together a shortlist of top tips to help you keep up with all the latest upcoming beauty trends.
There’s no faster way for new trends to spread than on social media. With more and more beauty influencers taking to platforms such as Instagram and to TikTok to share new ideas, we see viral beauty trends taking the world by storm on a daily basis. If you want to keep on top of all things new, social media platforms must become your go-to beauty bible. Check them religiously morning, noon, and night, making note of any new looks that you may need to add to your beauty repertoire.
Keep Your Kit Up-To-Date
For many beauty professionals, your kit is your life. From gel polishes and nail art accessories to liquid lipsticks and highlighters, it’s crucial to have all the latest products so that you can provide your clients with the best possible looks. There’s nothing worse than someone requesting a specific trend that you find you aren’t equipped to carry out for them. Updating your kit regularly means that you can keep up with whatever request may come your way, which in turn increases your customer satisfaction and leads to better online reviews for your services.
As well as focussing on your own reviews from clients, it’s also important to keep an eye out on all of the latest product reviews. As new products come on the market, it can be difficult to know which ones are worth investing in and which ones may be a waste of time and money. The longer a product has been available, the more reviews it will begin to attract. Keep on top of all the latest product news so that you can adapt your kit accordingly. For example, if a tonne of bad reviews are suddenly released on a new foundation that has been linked to increasing breakouts, you know to avoid using this product on your clients at all costs. Equally, if a product is getting 5-star ratings online and everyone is shouting about it, it’s probably worth investing in! One of the best platforms for honest, detailed beauty reviews is YouTube. Here you can subscribe to your favourite beauty YouTubers and opt-in to be notified of new videos as and when they are released so you never miss a beat!