How To Stay On Top Of The Latest Beauty Trends

Whether you’re a beauty professional working within a salon, a part-time freelancer, or a business owner, staying up to date with all of the latest industry trends is vital if you want to stand out against competitors.

According to comparison platform Finder, the UK’s beauty industry is worth a whopping £27 billion as of 2020 and is estimated to expand further still by the end of 2021.

Heavily influenced by the fashion world, it’s important to bear in mind that these two go hand-in-hand when it comes to new trends. Just as fashion trends change with the seasons, so do make-up, nail, and hairstyles – in such a dynamic fast-changing industry, popular looks can change in as little as 24 hours!

With so much to consider, we’ve put together a shortlist of top tips to help you keep up with all the latest upcoming beauty trends.

Social Media

How To Stay On Top Of The Latest Beauty Trends

There’s no faster way for new trends to spread than on social media. With more and more beauty influencers taking to platforms such as Instagram and to TikTok to share new ideas, we see viral beauty trends taking the world by storm on a daily basis. If you want to keep on top of all things new, social media platforms must become your go-to beauty bible. Check them religiously morning, noon, and night, making note of any new looks that you may need to add to your beauty repertoire.

Keep Your Kit Up-To-Date

How To Stay On Top Of The Latest Beauty Trends

For many beauty professionals, your kit is your life. From gel polishes and nail art accessories to liquid lipsticks and highlighters, it’s crucial to have all the latest products so that you can provide your clients with the best possible looks. There’s nothing worse than someone requesting a specific trend that you find you aren’t equipped to carry out for them. Updating your kit regularly means that you can keep up with whatever request may come your way, which in turn increases your customer satisfaction and leads to better online reviews for your services.

Product Reviews

How To Stay On Top Of The Latest Beauty Trends

As well as focussing on your own reviews from clients, it’s also important to keep an eye out on all of the latest product reviews. As new products come on the market, it can be difficult to know which ones are worth investing in and which ones may be a waste of time and money. The longer a product has been available, the more reviews it will begin to attract. Keep on top of all the latest product news so that you can adapt your kit accordingly. For example, if a tonne of bad reviews are suddenly released on a new foundation that has been linked to increasing breakouts, you know to avoid using this product on your clients at all costs. Equally, if a product is getting 5-star ratings online and everyone is shouting about it, it’s probably worth investing in! One of the best platforms for honest, detailed beauty reviews is YouTube. Here you can subscribe to your favourite beauty YouTubers and opt-in to be notified of new videos as and when they are released so you never miss a beat!

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance. The magazine's content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine's diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé's commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting. With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it's the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.