In a strategic move to further solidify its presence in the United States, Automobili Lamborghini has officially opened its first showroom in Naples, Florida.
This grand event aligns with the company’s 60th Anniversary celebrations, showcasing the market premiere of their groundbreaking V12 hybrid plug-in HPEV, the Revuelto.
The ceremony witnessed the presence of key figures, including Automobili Lamborghini Chairman and CEO, Stephan Winkelmann, Chief Marketing and Sales Officer, Federico Foschini, and Automobili Lamborghini America CEO, Andrea Baldi.
A Milestone in Growth and Innovation
Winkelmann expressed Lamborghini’s growth and evolution in 2023, marking the company’s 60th year. He highlighted the launch of the Revuelto, the inaugural V12 hybrid plug-in HPEV, as a pivotal moment in their journey towards electrified vehicles.
Acknowledging the importance of expanding their retail footprint, especially in the robust U.S. market, Winkelmann underlined Florida’s significance, being the second-largest region nationally and a key contributor to Lamborghini’s success.
Record-Breaking Results and Global Expansion
Lamborghini’s expansion comes at a time of unprecedented growth, with sales, turnover, and profitability exceeding the previous fiscal year’s figures in the first nine months of 2023. Globally, the company delivered 7,740 vehicles through Q3 2023, indicating a 4.2% increase compared to 2022.
In the U.S., Lamborghini achieved a 4% growth, delivering 2,342 vehicles, with Florida contributing 19% to the total sales. These remarkable results form a strong foundation for Lamborghini’s continued investment program, initiated with the global launch of the Revuelto in March 2023.
Lamborghini Naples: A Symbol of Commitment
The inauguration of Lamborghini Naples underscores the brand’s commitment to the U.S. market. This state-of-the-art facility, spanning 18,000 square feet, embodies the pinnacle of Italian automotive design and engineering.
The showroom, with its jewel box effect created by floor-to-ceiling windows, offers an immersive brand experience. Lamborghini Naples features the latest super sports cars and Super SUVs, along with Collezione and Accessori Originali fashion offerings.
Notably, it includes an Ad Personam customization room, where clients can personalise their dream cars with an extensive range of bespoke colours and materials.
Revuelto: A Marvel of Performance and Innovation
Guests at the grand opening had the privilege of witnessing the Revuelto, a hybrid super sports car boasting over 1,000 horsepower and a top speed of 217 mph. The vehicle is equipped with a groundbreaking 6.5-litre V12 mid-engine, three electric motors, and an 8-speed dual-clutch transmission.
Customers eagerly anticipate taking delivery of the Revuelto in Q1 of 2024, marking a new era in Lamborghini’s commitment to cutting-edge automotive technology.
In conclusion, Lamborghini’s strategic expansion into Naples, Florida, and the unveiling of the Revuelto demonstrate the brand’s unwavering commitment to innovation, growth, and delivering unparalleled luxury to its discerning clientele.
As the company navigates the electrified future, these milestones position Lamborghini as a frontrunner in the evolving landscape of high-performance, luxury automotive experiences.