Automobili Lamborghini, the iconic Italian super sports car manufacturer, has recently marked its presence in Budapest with the grand opening of its first showroom in the city.
This milestone event, hosted by Porsche Inter Auto Hungaria, reflects Lamborghini’s unwavering commitment to Hungary and its ever-growing community of car enthusiasts.
A Night to Remember: Lamborghini’s Budapest Debut
The splendid evening opening ceremony witnessed the presence of Automobili Lamborghini’s Chairman and CEO, Stephan Winkelmann, alongside Szabolcs Nagy, CEO of Porsche Inter Auto Hungaria.
The occasion also marked the national premiere of the Lamborghini Revuelto, presented in its captivating Bianco Monocerus hue.
In the words of Stephan Winkelmann, “Lamborghini Budapest will welcome the growing number of Hungarian customers and enthusiasts of our cars and brand. The new dealership will also support Lamborghini in its Cor Tauri strategy, a path that started in 2023 with the presentation of the new Revuelto: the first model with PHEV technology. This will be followed by hybridization of the rest of the range by 2024, making Automobili Lamborghini the first super sports car brand with its entire fleet hybridized. With the launch of Lamborghini Revuelto, we are opening a new chapter in the history of our incredible V12.”
A Dream Come True for Lamborghini Enthusiasts
Szabolcs Nagy, Lamborghini Budapest CEO, expressed his excitement, stating, “The result of significant investment and passion for the brand, we are delighted to have officially opened our new Lamborghini Budapest showroom, the first in Hungary. Quickly an established destination for super sports car enthusiasts, we look forward to welcoming our clientele into our inviting new brand environment to explore the world of Lamborghini.”
The new showroom, spanning an impressive 245 square meters, is situated at Szerémi út 63. It showcases Lamborghini’s latest product range, featuring the Ad Personam area,a dedicated space where customers can craft a bespoke configuration for their new Lamborghini. This personalization program offers a vast array of choices, including paint options, interior designs, leather finishes, special stitching, carbon fibre elements, and a host of exclusive options to customize their new car.
Additionally, Hungarian clients can visit the just-reopened Ad Personam Studio in Sant’Agata Bolognese, where they can collaborate with Lamborghini experts to personalize their vehicles further.
The official opening event captivated guests with the elegant and relaxing atmosphere of the showroom, complemented by a mesmerizing musical performance by Szandra Iván. Adding to the grandeur, ArtGastronomy Catering curated a gourmet dining experience with an Italian menu, creating an unforgettable night for Lamborghini enthusiasts in Budapest.
In conclusion, Automobili Lamborghini’s inaugural showroom in Budapest not only signifies its commitment to Hungary but also offers a luxurious haven for super sports car enthusiasts to immerse themselves in the world of Lamborghini.
As the brand continues to evolve with groundbreaking innovations like the Revuelto, it paves the way for an exciting future in the realm of high-performance vehicles.



