London Regains its Charm as an All-Year-Round Destination

London’s property market is witnessing a renaissance as the city bounces back from the post-COVID slowdown.

Recent reports suggest that weekends in the capital have regained their charm, with a surge in cultural activities, restaurant visits, and other attractions. This resurgence, along with the return to office work and the popularity of the Elizabeth Line, has contributed to the best passenger figures since 2019, reaffirming London’s status as a year-round destination.

This shift in mindset has led prime buyers to consider London as their long-term home, seeking to embrace the city’s cosmopolitan lifestyle and natural beauty on a daily basis.

Weekends in London: A Return to Vibrancy

After facing a slower post-COVID resurgence initially, London’s weekends are once again bustling with life. Cultural activities, restaurants, and attractions are regaining their popularity, drawing both locals and tourists back to the city’s vibrant scene. As more people venture out for leisure and entertainment, the property market is also experiencing a positive impact. Homebuyers are increasingly looking for residences that offer easy access to London’s cultural hub, making the most of their weekends exploring the city’s diverse range of amenities.

London Regains its Charm as an All-Year-Round Destination

London’s Property Market: A Shift in Perspective

The transformation in the perception of London’s property market is evident as prime buyers now view the city as a long-term home, not just a pied-à-terre. This shift in perspective is driven by the desire to fully immerse themselves in London’s cosmopolitan lifestyle and embrace its natural beauty. The city’s unique blend of history, culture, and modernity is attracting individuals who wish to make London their permanent base.

Knight Frank’s 2023 Waterfront report reveals a significant change in buyer preferences, with 98% of waterfront properties now purchased as primary residences. This highlights the growing inclination of buyers to embrace the London lifestyle not only on weekends but throughout the week. Waterfront properties offer a stunning blend of scenic beauty and urban convenience, making them an attractive choice for those seeking a full-time London experience.

New developments in London are emerging to meet the demand for full-time residences that cater to the city’s vibrant lifestyle. Properties like Powerhouse, Chelsea Waterfront, and Lancer Square in Kensington are perfectly aligned with this growing preference. These developments offer breathtaking waterfront views and easy access to renowned shopping destinations, elevating the experience of living in London.

Luxe River Thames Living: Powerhouse, Chelsea Waterfront

Powerhouse is situated in a prime location on the curve of the River Thames, offering commanding and panoramic views across London’s ever-changing waters. With a range of two-to-four-bedroom units starting from £1,700,000, Powerhouse provides an ideal opportunity to enjoy the city’s dynamic lifestyle to the fullest.

London Regains its Charm as an All-Year-Round Destination

Immerse yourself in the tranquillity of the 20-metre swimming pool, a serene and peaceful haven like no other. As you step into this oasis, the water reflects columns of light, creating an ethereal glow that dances across the monochrome loungers, jacuzzi, and shimmering, geometric tiling. Indulge in the luxurious sauna and steam room, where relaxation and escape are embraced to the fullest.

The riverfront restaurant, catering to the most discerning needs and demands, offers ample opportunities for al fresco dining and socializing by the water’s edge. At Chelsea Waterfront, a state-of-the-art health and fitness centre awaits, providing the ultimate asset for modern living – holistic wellbeing.

London Regains its Charm as an All-Year-Round Destination

Prepare to be captivated by the luxuriously appointed wellness facilities that set an unparalleled standard for relaxation and tranquillity. The light-filled and comfortable Residents’ Club Lounge offers an ideal space for work, socializing, or simply soaking in the picturesque river views.

Preserving the building’s rich history and architecture, the interiors at Powerhouse play an equally significant role. Each apartment has been thoughtfully designed to provide spacious and elegant living areas, offering breathtaking views across the majestic River Thames.

Find respite in the lavish and expansive bedrooms, featuring contemporary fittings and bespoke lacquered wardrobes that exemplify sophistication. Craftsmanship reigns supreme throughout the apartments at Powerhouse.

London Regains its Charm as an All-Year-Round Destination

From the exquisite cabinet work in the kitchens to the impeccable bathroom finishes, attention to detail knows no bounds. The kitchens boast top-of-the-range fully-integrated appliances and bespoke cabinetry, ensuring both functionality and elegance.

Indulge in an ambience where quality knows no compromise – where handmade tiles and bespoke vanity units harmonize with carefully chosen lighting to accentuate the tones, creating an atmosphere that suits every mood.

Experience Quintessentially Kensington Living at Lancer Square

Located in the prestigious Royal Borough of Kensington & Chelsea, Lancer Square is an elegant addition to the Kensington Palace conservation area. Comprising 36 finely crafted residences, Lancer Square offers a luxurious and sophisticated living experience. Prices of remaining units start at £12,180,000, making it a premium choice for those seeking a premium London lifestyle.

London Regains its Charm as an All-Year-Round Destination

Discover the epitome of luxury living at Lancer Square, an exceptional collection of thirty-six apartments and penthouses nestled around a beautifully landscaped garden, offering residents an unrivalled living experience.

Step inside these thoughtfully designed apartments, where spacious layouts and floor-to-ceiling windows welcome an abundance of natural light, creating an inviting and bright ambience. Lancer Square embraces the essence of sophistication with an exquisite palette of warm woods and natural stone.

London Regains its Charm as an All-Year-Round Destination

Adorned with walnut timber veneer doors, emperador marble, oak floors, and signature cuts of Calacatta Oro and Porto Oro marble, each apartment exudes a classically aristocratic style that perfectly embodies the essence of “Quintessentially Kensington”. This seamless blend of Lancer Square’s rich royal heritage with modern elegance sets a new standard in opulent living.

Immerse yourself in the heart of Kensington, one of the most coveted locations, and relish in the proximity to iconic landmarks such as Kensington Palace and Royal Hyde Park. Surround yourself with a wealth of cultural institutions, renowned schools, lush gardens, Michelin-starred restaurants, and exclusive boutiques, all conveniently situated on your doorstep. The allure of luxury brands at Sloane Square, Harvey Nichols, and Harrods adds to the irresistible appeal of this prestigious location.

London Regains its Charm as an All-Year-Round Destination

With a dedicated concierge and valet parking team available 24/7, residents’ bespoke needs are effortlessly attended to. The spa and amenities are truly unparalleled, offering a sanctuary within the bustling city. Experience indulgence with a 20-meter swimming pool, vitality pool, state-of-the-art gym, private wellness treatment rooms, and studio space. Relax and rejuvenate in the sauna, hammam, and sensory shower, providing a haven for both body and soul.


London has undoubtedly reclaimed its charm as a vibrant and thriving city, attracting homebuyers who now consider it their long-term home. Weekends have come alive with cultural activities and attractions regaining their popularity, while the property market sees a surge in interest, especially in waterfront properties. New developments like Powerhouse and Lancer Square perfectly cater to the demand for a full-time London lifestyle. With its cosmopolitan allure and natural beauty, London continues to cement its position as a year-round destination, drawing individuals from all walks of life to call it home.

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