With internationally acclaimed DJ Peggy Gou keeping the party going, the fashion world’s who’s who gathered for the Marc O’Polo Organic Launch Party.

Since having been founded in 1967, the Swedish-German brand Marc O’Polo has continually proved to be a popular label by perfectly straddling the divide between classic and edgy. This ability that the brand has managed to develop and maintain was underlined at a recent event that the brand hosted.

To mark the launch of its Modern Organic Products and the beginning of the brand’s spring/summer 2020 campaign, Marc O’Polo hosted one of the most anticipated parties of the season in Stockholm.

This anticipation was partly due to the exclusive guest list as well as the fact that famed international DJ Peggy Gou would be performing at the launch. But the main reason for the anticipation has to be secrecy and mystery about it all.

In fact, the destination of the party was not reveled until the last minute. Over 300 international guests from the fashion scene came together at the new Marc O’Polo concept store in Stockholm, Humlegårdsgatan 19, for the event’s pre-party. Shortly after which a fleet of shuttles took the guests to the VR-studio in a remote industrial estate.

Upon arrival, of the grungy location, guests were met with an unusual space for an exclusive party. Between the towering industrial units, an old steel door opened up to an immersive and glamorous party space.

In addition to the new monothematic store concept with its minimalist design, the premium modern casual brand with Scandinavian roots is presenting its MODERN ORGANIC PRODUCTs. This collection is made entirely from organic cotton and is the focus of the latest campaign, which was directed by Mikael Jansson and features Anna Ewers, Fei Fei Sun, Parker van Noord and Keiron Caynes.

Some notable guests in antecedence included Kimberly Anthony, Dj Peggy Gou, Imru Asha, Aleksandra Sidorova, Caro Daur, Sophia Roe, Kosta Kara, Mbala Andre Paca, Jan Quammie, Miriam Amro, Pernille Teisbaek, Rabea Schif, Christ Jadore, Antony Amoussou, Sheila Single, David Gergely, Rafaela Kacunic, Sandro Schramm, Carlijn Jacobs and Sasha Panika to name but a few.

Images: Gisela Schober

Patti Hayes

Global Social Editor

Patti Hayes is currently serving as the Global Social Editor at Salon Prive Magazine. She and her team bring you the latest news, information and images of the most exclusive parties and events happening all around the world.