Miami, a city renowned for its fast-paced growth, modern architecture, and vibrant energy, surprises many with its profound appreciation for history.
While it may be synonymous with new money, new buildings, and an influx of people, Miami also cherishes its heritage. As the transformation of Miami Beach from a spring break mecca to a sophisticated world-class destination takes place, a remarkable restoration movement is underway. A collection of distinguished five-star flags is preparing to unfurl on Collins Avenue, breathing new life into old, iconic hotels.
Steeped in the nostalgia of the 1950s and 1960s, Miami Beach’s boulevard is poised to reclaim its splendour with the imminent arrival of renowned names such as Bulgari Hotels & Resorts, Aman, Rosewood, and Auberge. This carefully orchestrated process involves securing the approval of the City’s Historic Preservation Board and, crucially, restoring the Art Deco-style facades of these timeless establishments.
In a city where development constantly reshapes the landscape, the ambitious endeavour of preserving historical treasures is nothing short of extraordinary. These hotels, resembling miniature cities within themselves, are set to redefine the local hospitality industry and establish an unprecedented standard of excellence worldwide.
Seagull Hotel Becomes Bulgari Miami Beach: A Landmark Transformation
Bulgari Hotels & Resorts, the illustrious luxury brand, will make its first foray into the U.S. market with the unveiling of Bulgari Hotel Miami Beach, an exquisite 100-key hotel nestled in the heart of South Beach. The ambitious project involves a breathtaking renovation of the former Seagull Hotel, originally constructed in 1948.
Silvio Ursini, Bulgari Group Executive Vice President, is eager to share the distinct features that set Bulgari hotels apart from their five-star counterparts. Moreover, Ursini will delve into the exciting prospects awaiting Miami Beach and its pipeline of historically significant hotels, emphasizing the preference for restoration over ground-up development.
The decision to select Miami as the brand’s inaugural U.S. location underscores the city’s magnetism and cosmopolitan allure. Attendees can expect to learn about Bulgari’s successful translation of its iconic accessories brand into an immersive lifestyle and hospitality concept, an evolution that promises to captivate guests and redefine luxury experiences.
The Raleigh Transforms into Rosewood: An Architectural Gem Reawakens
Michael Shvo, the visionary developer, breathes new life into The Raleigh Miami Beach, an iconic Art Deco building meticulously crafted by Miami architect Lawrence Murray Dixon in the 1940s. After a temporary closure in 2017, this majestic 17-story hotel, conceptualized by Tommy Hilfiger and Dogus Group in 2014 as a private club, awaits an extraordinary transformation.
The masterful designs of New York architect Peter Marino and Kobi Karp Architecture & Interior Design will guide the rejuvenation process, embracing the building’s historical significance while infusing it with contemporary opulence. As the Rosewood brand enters the scene, its 60-key haven promises to elevate the art of hospitality to unprecedented heights. Guests and residents alike will revel in the seamless blend of timeless elegance and modern indulgence, establishing a new benchmark for luxury accommodation.
Transforming the Versailles Hotel: Aman Miami Beach Emerges as an Architectural Marvel
OKO Group, helmed by the visionary Vlad Doronin, adds yet another remarkable development to its portfolio, the Aman Hotel & Residences in Miami Beach. Enveloping the site of the legendary Versailles Hotel, this extraordinary project marks the first residential tower in the United States for the revered Japanese architect, Kengo Kuma.
As Aman continues to redefine lifestyle and hospitality on a global scale, Miami Beach becomes the canvas for their unrivalled creativity. Boasting 56 keys and 23 rooms, this awe-inspiring establishment captures the essence of Aman’s philosophy, providing an unparalleled sanctuary for discerning travellers and residents. The synergy between architectural excellence, timeless beauty, and legendary service will undoubtedly shape Miami’s cultural landscape and captivate the world.
Shore Club Hotel Transforms into Auberge Resort: A Majestic Rebirth
The Shore Club Hotel, a captivating structure erected in 1939, experienced a revival in the early 2000s under the guidance of renowned architect David Chipperfield. Now, the property embarks on another transformative journey, orchestrated by the creative minds of Kobi Karp Architecture & Interior Design and Robert A.M. Stern Architects.
Scheduled to reopen in 2025, the Shore Club will reveal a five-star resort bearing the prestigious Auberge Resorts Collection seal. Additionally, the Shore Club Private Collection, featuring 49 residences with prices starting at approximately $6 million, will offer an unprecedented level of luxury and exclusivity. The restoration of this historical gem will fuse Miami’s glamorous past with a vision of unbridled elegance, delivering an enchanting haven where sophistication and indulgence converge.
Conclusion: Honouring the Past, Shaping the Future
As Miami Beach forges ahead into a future of unparalleled grandeur, it does not abandon its rich history; instead, it embraces it. The remarkable restoration of iconic hotels along Collins Avenue signifies a commitment to preserving the city’s architectural heritage.
Bulgari Hotels & Resorts, Rosewood, Aman, and Auberge Resorts Collection are at the forefront of this noble pursuit, breathing new life into Miami’s treasured landmarks. Through their visionary designs and unwavering dedication, they are set to redefine luxury hospitality, not only within the city but throughout the world. With each renovation, these hotels become timeless testaments to Miami’s legacy, captivating the imaginations of guests and ensuring that the allure of the past remains an indelible part of its vibrant future.