London | United Kingdom
The wonderful, and equally awful, thing about fashion is that we see hundreds of newcomers each year enter the industry. These entrances are at times silent, allowing for “surprising discoveries” to be made and others are ushered in with fanfare from admirers or followers. As most of these go as quickly as they came, it is therefore exceptionally rare to find a fresh designer and know instantly that one of the future legends has arrived. The Korea-born designer Rok Hwang behind the brand Rokh is one of these and is set to be the next legendary designer. His new Rokh Spring/Summer 2019 Collection sees a discreet and stripped back elegance with an element of chic that is a clear influence from his time working at Céline under Phoebe Philo.
The Rokh Spring/Summer 2019 Collection is set to catapult the designer even further than his meteoric rise has already allowed. Since launching Rokh in 2016 in Rok Hwang has already been prominent on the radar of the giants at of LVMH as well as having the support from retail giants such as Net-a-Porter. The inspired Rokh Spring/Summer 2019 Collection sees neutral tones that allows for the longevity of the pieces as well as the freedom for the wearer to make them their own through styling and combinational wear. Trench coats, blouses and stylistic skirts are sure to make this collection a huge success and gain the designer a well deserved larger audience. Be sure to take note of the name Rok Hwang, his influence, style and creativity is set to have him up there amongst the likes of Karl Lagerfeld, Valentino Clemente Ludovico Garavani and Alexander McQueen.