Rosewood Residences Unveils Exclusive Beverly Hills Homes by Thomas Juul-Hansen.
Rosewood Hotels & Resorts has introduced its first ever purely residential development, Rosewood Residences Beverly Hills. This inaugural stand alone venture is not only a milestone for the esteemed brand but a testament to its ongoing evolution from luxury hospitality to lifestyle curation.
Situated in one of the most prestigious postcodes in the United States, this limited-edition collection of just 17 homes delivers a new benchmark for opulence, design, and personalised service in Southern California.
The location is iconic,South Santa Monica Boulevard,once home to the legendary Friars Club. Now, it is reimagined as an exclusive sanctuary where bespoke architecture and understated sophistication converge. This boutique five-storey property was brought to life by the renowned Danish architect Thomas Juul-Hansen, whose signature aesthetic of timeless modernity graces high-profile developments across New York and beyond. The collaboration reflects Rosewood’s philosophy of “A Sense of Place®,” marrying local charm with global standards in elegance and design.
The residences have been developed by Nahla Capital and GPI Companies, firms recognised for their innovative and high-end urban developments. Their joint vision was clear from the outset: to create a residential offering that surpasses even the most elite expectations of luxury living in Los Angeles.
Timeless Architecture Meets Contemporary Luxury
Thomas Juul-Hansen’s design is a masterclass in balancing bold modern architecture with natural elegance. His signature style integrates glass expanses and clean lines with organic materials, achieving a blend that feels both grounded and ethereal. The use of limestone cladding gives the exterior a dignified presence, while interiors are rich with textures,white oak floors, Venetian plaster walls, and custom brass and leather details that speak to the highest calibre of craftsmanship.
“The idea was to create residences that are not only aesthetically stunning but deeply livable,” Juul-Hansen remarked. “We focused on bringing in as much light and nature as possible, while maintaining privacy and intimacy.”
Inside each home, expansive layouts range from 3,000 to over 7,000 square feet. Every detail,be it the generous foyers, the floor-to-ceiling windows that bathe rooms in Californian sunshine, or the bespoke kitchens,has been designed to cater to residents seeking exceptional comfort and refinement. Kitchens feature handcrafted millwork by Molteni & C., and countertops of hand-selected Dionysus white marble from Greece,the same material used in the ancient Parthenon.
These residences transcend traditional apartment living. Private elevators open into wide, gallery-like hallways. Master bedrooms are sanctuaries of peace, with enormous dressing rooms and bathrooms that rival five-star spas. In a city that thrives on glamour, these homes offer a quieter, more considered luxury that values substance as much as style.
Living Like an Estate in the Sky
Six of the seventeen homes come equipped with private pools and outdoor kitchens, but even the standard offerings go far beyond typical luxury. Indoor and outdoor fireplaces, extensive wine storage, butler’s pantries, and service elevators create the feel of an independent estate,elevated into the air.
Each residence is tailored to suit its owners’ lifestyles, and the crown jewels of the building,four two-storey penthouses,boast rooftop sanctuaries with private spas, gardens, and panoramic views of Beverly Hills. It’s a feat of design and engineering that places these homes in a class of their own.
“The craftsmanship and scale of these residences are unlike anything else in the market,” noted Sally Forster Jones of Compass, one of the agents leading the sales team. “It’s a very limited opportunity to own something truly special in Beverly Hills.”
A Bespoke Service Philosophy Rooted in Community
Central to the Rosewood experience is a philosophy that life should be enriched not only by place, but by people and personalisation. At Rosewood Residences Beverly Hills, this ethos is brought to life through a suite of bespoke services curated by the on-site Rosewood Residential team. These professionals are more than just property managers,they are lifestyle curators who anticipate and meet the individual needs of each homeowner.
Residents are welcomed by a discreet porte-cochere and a private reception lobby that signals immediate exclusivity. The building is manned 24/7, ensuring privacy and peace of mind. Shared rooftop amenities include a 50-foot swimming pool, jacuzzi, and a state-of-the-art fitness centre, with lounge spaces for both casual and formal gatherings. The atmosphere is more akin to a private members’ club than a residential building.
From personalised butler services and curated wellness programmes to access to cultural events, the lifestyle offered here is holistic. Rosewood Reserve, an exclusive membership programme, extends these experiences globally,offering residents preferred access to Rosewood hotels and resorts worldwide, and entry into an elite community of like-minded individuals.
The Art of Personalised Living
“Everything we do is focused on providing a deeply personal experience,” said a spokesperson for Rosewood Residential. “From coordinating private chefs and in-residence spa treatments, to arranging dog walking or birthday celebrations, our goal is to enrich our residents’ lives at every opportunity.”
One of the more novel features is a rotating art programme in partnership with Creative Art Partners. This initiative brings museum-quality installations into shared spaces, reinforcing the cultural sophistication of the address.
Pet lovers are also catered for with exclusive services from local experts, offering everything from on-site grooming to off-site training and care. Meanwhile, wellness-focused residents benefit from tailored fitness plans and mental health resources,proving that this development isn’t just about luxury, it’s about lifestyle sustainability.
A Smart Investment in Emotional and Financial Terms
With pricing between $10 million and $45 million, the homes at Rosewood Residences Beverly Hills are a serious financial commitment. But for many of its buyers, the value lies in the lifestyle and sense of security that comes with such a rare offering. For those who move in, it is more than a residence,it is an emotional investment in how they wish to live and connect.
Compass Development Marketing Group, alongside Sally Forster Jones and Tomer Fridman of Christie’s International Real Estate SoCal, are spearheading sales efforts. All three bring extensive experience in handling ultra-prime properties and understand the expectations of high-net-worth buyers in Beverly Hills.
A Glimpse into Rosewood’s Residential Future
This launch is just the beginning. Rosewood Residences, which debuted in 2008, has grown to include 11 prestigious properties worldwide, with more than 22 additional developments in the pipeline. Each is thoughtfully designed to merge local sensibility with Rosewood’s global reputation for excellence.
“Rosewood Residences is about crafting homes that transcend trends,” said Sonia Cheng, CEO of Rosewood Hotel Group. “They are places of enduring quality, deep comfort, and personal resonance.”
As Rosewood continues to define the future of luxury living, Beverly Hills now stands as its most exclusive address yet,an emblem of grace, grandeur, and connection in the heart of Southern California.
