Savile Row Concours 2024: A Tapestry of Tailoring and Automobile Elegance

In a joint announcement, Hothouse Media and The Pollen Estate have officially confirmed the much-anticipated return of Concours on Savile Row, scheduled to unfold its third edition on the iconic London street on the 22nd and 23rd of May 2024.

A Pinnacle of Success from 2023

After the resounding success of the 2023 event, where Savile Row witnessed an influx of over 12,000 enthusiasts, Hothouse Media and The Pollen Estate are gearing up to elevate the experience in 2024.

Savile Row Concours 2024: A Tapestry of Tailoring and Automobile Elegance

Last year’s edition showcased a diverse assembly of over 40 automobiles and motorcycles, a spectacle curated by manufacturers and private collectors alike.

Among the highlights were the unveiling of two Huntsman-designed Bentleys, an artistic Jaguar E-type, the presence of a JPS Lotus F1 machine, and an array of historically significant vehicles from private collections.

Savile Row: A Mecca for Tailoring Excellence

Renowned as the global epicentre for bespoke tailoring and exquisite craftsmanship, Savile Row boasts an expanding repertoire of made-to-measure, ready-to-wear, and complimentary accessories.

Savile Row Concours 2024: A Tapestry of Tailoring and Automobile Elegance

The event, open to the public at no cost, serves as a celebration of the enduring historical ties between automotive manufacturers and tailors, with numerous partnerships and collaborations flourishing over the two-day extravaganza.

Geoff Love, the UK Managing Director of Hothouse Media, expresses optimism for 2024, stating, “The second edition of this unique event established Concours on Savile Row as a key date in both the automotive and bespoke-tailoring calendar. The response to the event from manufacturers, sponsors, and tailors has been tremendous, and 2024 will see further innovation as we continue to focus on the opportunities presented by such a special event.”

Unveiling the Essence: Going Beyond Automobiles

Jenny Casebourne, Head of Portfolio at The Pollen Estate, echoes this enthusiasm: “The Pollen Estate is delighted to host Concours on Savile Row for a third year in 2024. Savile Row is London’s iconic destination renowned for tailoring, craftsmanship, and style, and we are excited to see the new collaborations and the synergies with the car manufacturers come to life.”

The event offers attendees an extraordinary chance to explore the inner sanctums of renowned tailoring houses, providing an intimate encounter with individual tailors and a firsthand experience of the expertise and artistry behind crafting bespoke suits.

Savile Row Concours 2024: A Tapestry of Tailoring and Automobile Elegance

Beyond being a highlight on London’s events calendar, Concours on Savile Row serves as a global stage, showcasing the zenith of British tailoring to an international audience.

In conclusion, the imminent Concours on Savile Row promises not only a spectacle of automotive opulence but also a celebration of the symbiotic relationship between craftsmanship and engineering.

As Savile Row opens its arms to the automotive world, the fusion of tailoring and motoring excellence is set to captivate enthusiasts and connoisseurs alike, marking this event as a perennial milestone in both realms.

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