Shellona Saint-Tropez has entered into an exciting partnership with the renowned luxury fashion house, Dior.
This collaboration will bring forth the much-anticipated “Dioriveria” pop-up, which will be hosted at Shellona Beach from 1 June to 20 September this year. As an extraordinary celebration of Christian Dior’s love for the Mediterranean lifestyle, Shellona Beach has been chosen as the perfect venue for the first-ever pop-up store.

Reimagining Timeless Designs in Vibrant Mediterranean Colours
Within the enchanting backdrop of Shellona Beach, the Dioriviera capsule collection will showcase a captivating reinterpretation of timeless designs in fresh and vibrant colourways, perfectly complemented by the sun-drenched surroundings. The collection’s signature motifs, including the iconic Toile de Jouy, will be elegantly presented in a delightful palette of soft shades, ranging from delicate pinks to sophisticated greys. This special edition, named Toile de Jouy Sauvage, will adorn deckchairs, sun loungers, cushions, and parasols, offering visitors a truly immersive experience of luxury and style.
Toile de Jouy Sauvage: A Stylish Palette for Beachside Luxury

Taking inspiration from the magnificent Mediterranean environment, the Toile de Jouy Sauvage collection features life-size sculptures of the animals found within this iconic motif, all meticulously crafted from the sand. These stunning sand sculptures will be strategically placed from the beach to the restaurant, creating an awe-inspiring atmosphere that captures the essence of Dior’s creative vision.
From Iconic Handbags to Chic Accessories: The Dioriviera Collection

The Dioriviera collection goes beyond clothing and extends to coveted accessories that embody the spirit of the Mediterranean and the allure of la dolce vita. From the iconic Lady D-Lite handbag to the versatile Dior Book Tote, fashion enthusiasts will discover a range of exquisite pieces to elevate their style. The collection also features elegant scarves, Mitzah accessories, and the coveted Dior silk top, all infused with the warmth and charm that epitomize the Dior brand.
Embracing the Spirit of La Dolce Vita: Dioriviera and the Dior Dream

Dioriviera is a true homage to the enchantment of escapism, encapsulating the magical allure of the Dior dream. The collection effortlessly captures the essence of la dolce vita, inviting individuals to embrace the wonder of getting away from the ordinary and indulging in the extraordinary. With the Dioriveria pop-up at Shellona Saint-Tropez, visitors will have the opportunity to immerse themselves in the world of Dior and experience the sheer beauty of the Mediterranean lifestyle.
In conclusion, the exclusive collaboration between Shellona Saint-Tropez and Dior brings forth the Dioriveria pop-up, a remarkable fusion of fashion and luxury against the breathtaking backdrop of Shellona Beach. The collection’s vibrant colours, reimagined designs, and the embodiment of la dolce vita make this a truly exceptional experience for fashion enthusiasts and admirers of the Dior brand alike. Don’t miss the opportunity to explore the Dioriviera collection at Shellona Saint-Tropez and indulge in the captivating magic of Dior’s Mediterranean dream.
Images: ©Kristen Pelou