The Hummingbird Bakery’s Latest Location in Soho: A Sweet Indulgence

The Hummingbird Bakery recently created a delightful buzz in London’s Soho neighbourhood as it unveiled its latest 800 sq. ft location on Wardour Street.

This iconic American-style bakery is ready to charm Soho residents with its delectable offerings, including signature cupcakes, traditional American pies, birthday cakes, cookies, and the heavenly Red Velvet ice cream.

The Hummingbird Bakery's Latest Location in Soho: A Sweet Indulgence

Soho’s Sweet Surprise

To mark this joyous occasion, the first 100 visitors will have the chance to relish The Hummingbird Bakery’s newest creations – the Black Bottom Cookies and customizable Cupcake Cups. Adding to the excitement, the celebrated Hummingbird Bakershop Quartet will be on hand to serenade Soho with their latest hits.

The Hummingbird Bakery's Latest Location in Soho: A Sweet Indulgence

Simone Tasker, the Operations Manager of The Hummingbird Bakery, expresses her excitement, “We are thrilled to be returning to Soho. Our store is nothing short of beautiful, and we can’t wait to introduce our ‘Create Your Own’ cupcake and ice cream station. We’ll be crafting the most indulgent treats for our guests. Whether it’s cupcakes, cookies, or ice cream, everything can be tailored to your preferences with a variety of frostings and sprinkles. It’s pure fun and deliciousness!”

Soho holds a special place in London, and it’s an integral part of The Hummingbird Bakery’s history. The return to this vibrant district is highly anticipated by both the bakery and its patrons.

The Hummingbird Bakery's Latest Location in Soho: A Sweet Indulgence

A Slice of America in Soho

The new Soho bakery stays true to its American roots, offering a sleek and modern design reminiscent of its other branches. The space will feature neutral colours complemented by accents of gold, marbled worktops, wooden floors, curved walls, and touches of the signature Hummingbird Pink. Guests will have the opportunity to customize their treats and celebration cakes at the ‘Create Your Own Station,’ where a team of expert bakers and cake decorators will bring your sweet dreams to life.

In celebration of the Soho opening, all Hummingbird Bakery stores will extend their menu to include the “S’morogato.” This delectable treat combines red velvet ice cream with either coffee or hot chocolate, garnished with marshmallows and cookie crunch. Additionally, new items on the menu are the enticing Black Bottom Frosted Cookies and customizable Cupcake Cups, adding more variety to the bakery’s offerings.

Supporting a Worthy Cause

The Hummingbird Bakery, a brand that’s been pioneering the Red Velvet cake in Great Britain since its inception in 2004, is committed to more than just sweet indulgence. The bakery stands out for its heavenly celebration cakes and the use of the finest quality ingredients, including a vegan range and a gluten-free collection.

In a sweet gesture, The Hummingbird Bakery’s charity partner, Terrence Higgins Trust, the UK’s leading HIV and Sexual Health Charity, will be present at the Soho opening, actively collecting for their worthy cause.


The Hummingbird Bakery’s latest venture into Soho promises to be an enchanting experience for Londoners, with an array of delectable treats, customized options, and the charm of an American bakery right in the heart of the city. It’s not just a bakery; it’s a destination for indulgence, quality, and a touch of sweetness in support of a noble cause. As The Hummingbird Bakery extends its legacy, it invites everyone to join in the celebration of pure, sweet delight.

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