The Store, Oxford: A New 2024 Hotel Experience Unveiled

Nestled in the heart of Oxford, a city steeped in history and tradition, a remarkable transformation is underway – The Store.

The eagerly anticipated arrival of The Store, Oxford, in early 2024 is set to redefine luxury hospitality and bring a fresh vibrancy to the venerable streets of Oxford. This article unveils the enchanting metamorphosis of the iconic Boswells department store into The Store—a grand establishment that seamlessly blends the echoes of history with the comforts of modern luxury.

The Store, Oxford: A New 2024 Hotel Experience Unveiled

The Store, Oxford, is a beacon of anticipation, promising a captivating fusion of the city’s rich heritage and contemporary opulence. As we embark on this journey through the annals of transformation, we will delve into the cherished memories of the Boswells department store, witness its evolution into a multi-faceted oasis, and explore the architectural marvel that lies at the heart of this ambitious project. Prepare to be enchanted by the harmonious coexistence of the past and present, as The Store, Oxford, prepares to open its doors to the world.

A Glimpse into the Past: Boswells Department Store

To truly appreciate the significance of The Store, Oxford, one must first take a step back in time and immerse oneself in the rich history of Boswells department store. For generations, this venerable institution stood as one of the world’s oldest and most cherished department stores. It was a cornerstone of the local community, a place where Oxford residents and visitors alike embarked on journeys of discovery.

Boswells offered a cornucopia of delights, ranging from toys that sparked the imaginations of children, to cosmetics that enhanced natural beauty, to cutting-edge fashion that adorned the stylish, and household essentials that kept homes running smoothly.

The Store, Oxford: A New 2024 Hotel Experience Unveiled

The store was a veritable emporium, where patrons could explore a haberdashery filled with creative possibilities, indulge in the delights of a renowned tearoom, and savour moments of respite in a charming café. Boswells was not just a store; it was an institution cherished for its ability to evoke wonder, ignite curiosity, and provide a sense of belonging.

As we journey through the annals of time, we discover the roots from which The Store, Oxford, draws its inspiration—an institution steeped in tradition, ready to embrace a new era.

The Grand Transformation: From Department Store to Hotel

Under the visionary stewardship of Reef Group and EQ Group, Boswells is in the midst of a profound and awe-inspiring transformation. This transformation isn’t merely about repurposing a historic building; it’s about breathing new life into a cherished landmark. The culmination of this visionary effort is The Store, Oxford—a multifaceted masterpiece that seamlessly melds the grandeur of the past with the allure of modern hospitality.

The transformation is nothing short of spectacular. The Store, Oxford, is set to emerge as a captivating hotel, an exquisite restaurant, an alluring rooftop bar, a dynamic co-working space, and a serene spa—all under one roof. It is a testament to the commitment to preserving the essence of Boswells while ushering in a new era of hospitality excellence.

The visionaries behind this endeavour understand the significance of this heritage-rich building, and their dedication to revitalising it is evident in every aspect of The Store’s design and concept. As we venture further into this journey, we will witness the intricate details and thoughtful planning that have gone into crafting this modern-day marvel within a historic shell.

A Room for Every Taste: Elegance Redefined

The Store, Oxford, takes pride in offering an array of 101 exquisitely designed rooms, thoughtfully spread across the two interconnected buildings that house this grand establishment. These rooms are not just places to rest; they are individual expressions of elegance, comfort, and style. The diversity of design typologies ensures that there is room to suit every taste and preference.

The Store, Oxford: A New 2024 Hotel Experience Unveiled

As one wanders through The Store’s rooms, it becomes apparent that no two are alike. Some rooms embrace opulence with plush velvet headboards, intricate panelled walls, and bold art deco elements that hark back to a bygone era of glamour.

Others beckon with serene courtyard views, a subdued colour palette, and textures that cocoon guests in comfort. What sets these rooms apart is their bespoke design—each one tells a story of Oxford, with patterns and furniture that echo the city’s rich tapestry.

Whether it’s the patterns mirroring the rooftops or the lines reminiscent of the city’s iconic “dreaming spires,” these rooms encapsulate Oxford’s unique character. Prepare to be captivated by the exquisite details and thoughtful curation that redefine the very notion of elegance in the heart of Oxford.

Treadwell: Where Tradition Meets Innovation

The culinary heart of The Store, Oxford, beats in the vibrant space known as Treadwell. This restaurant transcends convention, promising a dining experience that is nothing short of extraordinary. Treadwell invites guests to embark on a gastronomic journey that redefines British cuisine by infusing it with innovative and multicultural influences.

Set against the picturesque backdrop of Oxfordshire’s countryside, Treadwell celebrates the essence of “Untraditionally British” cuisine. It takes quintessentially British dishes and elevates them to new heights, introducing a harmonious blend of flavours and ingredients from around the world.

One of its standout creations is the Chicken Tikka Masala Pie, a delightful fusion of British comfort food and Indian culinary tradition, accompanied by gunpowder new potatoes and makhani jus. Another culinary masterpiece is The Store Cheeseburger, a delectable marriage of double-smoked applewood cheddar, Cotswold chorizo & jalapeno jam, pickles, and seasoned fries.

The Store, Oxford: A New 2024 Hotel Experience Unveiled

Treadwell’s menu is a testament to culinary innovation, where tradition and creativity converge to create a delightful symphony of tastes and aromas. Prepare to embark on a culinary adventure like no other, where each dish is a celebration of diversity and culinary craftsmanship.

The Heart of Broad Street: The Store Bar

Located on the ground floor of The Store, Oxford, The Bar offers more than just a place to enjoy a drink—it’s a versatile space that caters to a myriad of occasions. With floor-to-ceiling windows that offer panoramic views of bustling Broad Street, it’s a space that immerses you in the vibrant energy of Oxford.

Whether you’re seeking a quiet corner for co-working, a relaxed setting for coffee meetings, or a delightful spot for leisurely lunches, The Bar at The Store has you covered. As the day turns into evening, it effortlessly transforms into a hub for pre-theatre gatherings or post-work cocktails with friends.

The welcoming ambience and adaptability of this space make it a cherished gem in the heart of Oxford. It’s not just a bar; it’s a place where connections are made, ideas are nurtured, and moments are savoured. The Store Bar is a testament to The Store, Oxford’s commitment to providing a welcoming haven for all occasions.

A Rooftop Oasis: The Roof at The Store

Elevating the experience of The Store, Oxford, to new heights is The Roof—an enchanting rooftop oasis that offers guests an unparalleled perspective of the city. Perched atop this grand establishment, The Roof at The Store is a masterpiece of sophistication, providing breathtaking 360-degree views of the historic city of Oxford. It’s more than just a bar; it’s an experience that captures the essence of luxury and leisure.

For cocktail enthusiasts and connoisseurs, The Roof is nothing short of a haven. With a curated selection of eight classic cocktails, each infused with creative twists, it invites guests to embark on a tantalising journey of taste and refinement. Whether you’re sipping a meticulously crafted Cosmo, savouring the complexity of a Bramble, or indulging in the timeless charm of an Old Fashioned, The Roof’s cocktail menu is a testament to the artistry of mixology.

Complementing this delightful array of libations is a carefully curated selection of sparkling wine, champagne, wine, and beer, ensuring that there’s something to suit every palate.

What sets The Roof apart, however, is its commitment to providing ever-evolving experiences. With a calendar of pop-up events that change with the seasons, The Roof becomes a destination to revisit throughout the year. Guests can anticipate a wide range of themed experiences, from oyster and champagne pairings to the tantalising aroma of wood-fired pizzas and a variety of home-smoked produce.

The Store, Oxford: A New 2024 Hotel Experience Unveiled

Moreover, Chef’s Table dining experiences are available for those seeking an elevated culinary journey. The Roof at The Store is not just a rooftop; it’s an ever-evolving canvas of experiences that promises unforgettable moments high above the historic city of Oxford.

Revitalize and Rejuvenate: The Spa at The Store

Beneath the surface of The Store, Oxford lies a subterranean sanctuary dedicated to revitalizing the mind, body, and spirit—the Spa at The Store. This oasis of serenity is equipped with state-of-the-art facilities and offers an array of treatments from the renowned British brand, Oskia. Here, rejuvenation is an art form, and every visit is an opportunity to rediscover the essence of well-being.

The Spa at The Store takes a results-driven approach to its treatments. Oskia, with its rich heritage and commitment to combining traditional wisdom with modern advancements, provides a curated selection of therapies that leave guests feeling rejuvenated and radiant. Whether it’s bespoke anti-ageing techniques or holistic treatments, the Spa’s offerings are designed to restore balance and vitality.

The space itself is a haven of tranquillity. Private treatment rooms offer seclusion and comfort, allowing guests to unwind in peace. The holistic studio space is a canvas for yoga classes, sound baths, and other unique experiences that cater to the holistic well-being of visitors. The Spa at The Store is more than a retreat; it’s a transformative experience that leaves a lasting impression, ensuring that guests depart feeling refreshed and renewed.

Conveniently Central: The Ideal Location

The Store, Oxford, enjoys an enviable location that is both central and convenient. Its entrance on Broad Street places it in the heart of Oxford, near the Northern Gateway to the city. This strategic positioning ensures that guests are within a stone’s throw of the bustling Cornmarket Street, a vibrant hub of shopping, dining, and entertainment.

What makes The Store, Oxford, truly exceptional is its proximity to the city’s major historical and cultural landmarks. The hotel serves as an ideal base for those eager to explore Oxford’s treasures, from the iconic Oxford University buildings to the charming cobblestone streets and the myriad of museums and galleries that celebrate the city’s rich history. The Store is not just a place to stay; it’s a destination in its own right, offering an unparalleled blend of convenience, culture, and luxury in the heart of this historic city.


In the heart of the historic city of Oxford, The Store emerges as a beacon of elegance, innovation, and refined luxury. It represents the culmination of a remarkable transformation—a harmonious blend of heritage and contemporary excellence. As we conclude our exploration of this grand establishment, we are left with a profound appreciation for the revival of the iconic Boswells department store into a multifaceted haven.

The Store, Oxford, invites guests to embark on a journey through history and modernity, where each facet of the establishment tells a story of meticulous design and thoughtful curation. From the diverse array of exquisitely designed rooms that cater to every taste, to the innovative culinary experiences at Treadwell, and the versatile charm of The Store Bar, every corner exudes an air of sophistication and warmth.

Venturing higher, The Roof at The Store offers a mesmerizing panorama of Oxford, accompanied by creative cocktails and ever-changing pop-up experiences that promise to delight. Meanwhile, the subterranean retreat known as The Spa at The Store beckons with its rejuvenating treatments, bringing a sense of balance and tranquillity to all who seek it.

The Store’s ideal location, nestled between bustling Broad Street and Oxford’s iconic landmarks, ensures that it is not just a place to stay but a destination in itself. It serves as a gateway to the city’s treasures, inviting guests to explore the rich history and culture of Oxford.

In closing, The Store, Oxford, is more than a hotel; it is a timeless oasis—a testament to the enduring allure of historic Oxford, reimagined for the modern traveller. As it opens its doors in early 2024, it invites all to partake in a journey where the past meets the present, where luxury meets convenience, and where memories are forged amidst the charms of this enchanting city. The Store, Oxford, is an embodiment of the timeless spirit that continues to define the heart of Oxford, inviting all to experience its grace and hospitality.

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