Indulge In Luxury: A Look Inside The Ultimate Apartments In Prime Central London

London is a city that needs no introduction. Known for its foodie scene, green spaces and landmarks, it’s a city that boasts culture, history, and diversity. And now, the capital is also seeing a resurgence of interest in city living.

According to new data from London Central Portfolio, there has been a significant rise in UK enquiries for prime properties in central London since 2022’s mini Autumn budget, with interest from potential buyers seeking flats tripling.

Moreover, the new research suggests that flat prices are holding their value better than house prices, making it an opportune time for apartment buyers, particularly for those seeking a long-term investment.

But when it comes to choosing luxury properties in the capital, buyers’ priorities have evolved, with many now looking for more than just a prestigious address – properties with easy access to key business hubs, top universities, Michelin-starred restaurants, and excellent connectivity are drawing the most interest, as are first-class residents amenities that offer the opportunity to escape the fast pace of London life.  

A selection of London’s hottest developments are delivering on these new priorities, many of which are located in and around the City of London. Here, we take a tour around the Square Mile and its fringes, exploring the latest addresses that offer the ultimate in luxury living, complete with the five-star amenities, and the culture and lifestyle on the doorstep that modern-day buyers crave.  

Principal Tower: A Rare Opportunity to Own a Piece of London’s Skyline

London’s skyline is home to some of the world’s most iconic buildings, and Principal Tower is no exception. Located on the edge of the Square Mile and Shoreditch, it offers unparalleled views of the city from east to west.

All interiors are designed by Foster + Partners’ in-house interiors practice in collaboration with LIV Interiors, creating serenely elegant spaces with a cool palette and carefully considered detailing. Each of the luxurious apartments also benefits from a residents’ gym and spa, screening room, lap pool, 24-hour concierge, and the newly built adjacent tree-lined piazza of shops, restaurants, and bars.

The nearly unveiled duplex penthouse spanning over 2,850 sq. ft. is the jewel in the crown of Principal Tower. The prestige of owning a residence designed by Foster + Partners is unparalleled, and this rare scale of space above the city offers a sky-high luxury living experience (, 020 3883 3333).

Principal Tower sits within Principal Place, a new address also home to the 600,000 sq. ft. Amazon headquarters building, as well as 28,000 sq. ft. of retail space where residents have easy access to a variety of gourmet eateries, cafés and lively bars on the doorstep.

Indulge in luxury: a look inside the ultimate apartments in prime central London

The location of Principal Tower is unbeatable, situated moments from the financial district and on the doorstep of the cultural attractions of Shoreditch.

The nearby Royal Exchange, Spitalfields Market, Broadgate, and BOXPARK offer a plethora of luxury brands and renowned restaurants, while famous hotels, including The Hoxton, The Ned, Nobu Hotel, and Soho House, are also within walking distance.

There are five major transport hubs within walking distance too, and London City Airport is less than 30 minutes away, making access to all corners of the capital – and beyond – quick and easy.

Postmark: the new central destination for Londoners

Another new destination that is redefining the city living experience is Postmark. The most central new neighbourhood in the city, uniquely located at the meeting point of WC1 and EC1, the new neighbourhood – by Taylor Wimpey Central London – is set to offer 681 new homes in Farringdon alongside new public and retail spaces (prices start from £950,000,, 020 8003 0976).

Once complete, over half of the site will be dedicated to public and private outdoor spaces, including open squares surrounded by retail, public gardens with play areas, and extensive green space – creating a vibrant community hub in the heart of the city.

Indulge in luxury: a look inside the ultimate apartments in prime central London

The development comprises four distinct phases, each designed by a different architect to reflect the architectural mosaic of the area. Residents enjoy access to an impressive Wellness Centre that rivals even the most sophisticated of hotels, with a swimming pool, sauna, steam room, treatment room, experience shower, and state-of-the-art gym, designed to promote health and well-being for residents.

But it’s not just the Wellness Centre that makes Postmark stand out. The development occupies a prime position in Farringdon, with superb connections throughout the city and beyond.

Farringdon itself is a vibrant and eclectic neighbourhood that offers residents a plethora of cultural experiences. From the famous Leather Lane Market, which has been running for almost 400 years, to the British Museum, Sadler’s Wells Theatre, the Barbican Centre, and The British Library, Farringdon is a hub for culture vultures – be it history, art, theatre, or music.

The Haydon: A luxurious urban oasis

Launched last year, was The Haydon, a much-anticipated development in Aldgate, at the gateway to the City. Residents of The Haydon will be able to take advantage of all that the Square Mile has to offer, from Michelin-starred dining to world-renowned private members’ clubs, and from historic landmarks to world-famous music venues.

In addition to its prime location, The Haydon also offers a range of top-performing universities within easy reach, making it an attractive option for students and young professionals. For those looking to travel further afield, the newly-opened Elizabeth Line from Liverpool Street puts Bond Street within 7 minutes, London Paddington in 10 minutes, and Heathrow Airport in just 35 minutes.

The apartments themselves are exceptionally designed, offering modern city living at its very best. In addition, residents enjoy an impressive suite of amenities, including a gym with a spa pool, a dedicated yoga room, and state-of-the-art private cinema.

Indulge in luxury: a look inside the ultimate apartments in prime central London

Perhaps most impressive of all, however, are the beautifully landscaped gardens and extensive 11th-floor residents’ terrace, providing residents with an urban oasis above the hustle and bustle of the city below.

With prices starting from £625,000, The Haydon offers an exclusive and luxurious lifestyle, so it’s no surprise it has attracted buyers from all over the world looking for a base in the capital (

Offering an impressive range of opportunities for buyers and investors alike, London’s latest addresses are helping to recement the city’s position as a world-class destination for luxury living.

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance. The magazine's content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine's diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé's commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting. With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it's the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.