In a significant development within the realm of fine jewellery, Gemfields proudly announces its collaboration with the esteemed Indian fine jeweller, Shruti Sushma.
This partnership marks the union of two entities deeply committed to ethical practices and exceptional craftsmanship.
Based in India, Shruti Sushma has garnered acclaim for its exquisite designs that seamlessly blend premium gemstones with timeless elegance, drawing inspiration from India’s rich cultural heritage.
With showrooms strategically located in Ahmedabad and Bangalore, Shruti Sushma has established itself as a go-to destination for connoisseurs of fine jewellery, both within India and internationally.
Gemfields: Leading the Charge in Ethical Gemstone Mining
Gemfields stands at the forefront of responsible gemstone extraction and marketing globally, boasting a majority stake in the Kagem emerald mine located in Zambia.
Renowned for producing some of the world’s most coveted emeralds, Zambian emeralds are prized for their intense green hue, exceptional clarity, and often, remarkable size.
At Kagem, the mining operations are conducted with the highest standards of transparency, integrity, and environmental stewardship. Moreover, Gemfields remains steadfast in its commitment to ensuring that the benefits of mining extend to the local communities in African nations hosting their operations, thereby fostering sustainable development and empowerment.
Founder of Shruti Sushma, Sushma Chhajer, articulates, “I firmly believe that responsible mining of emeralds transcends mere extraction; it embodies a dedication to safeguarding ecosystems, honouring communities and securing a sustainable legacy for both nature and future generations.”
This ethos underscores Gemfields‘ pioneering efforts in advocating ethical practices within the gemstone industry and resonates deeply with Shruti Sushma’s core values.
Crafting Beauty with Ethical Consciousness
Shruti Chhajer, daughter and business partner of Sushma, further emphasises the significance of this collaboration, stating, “The exceptional colour and clarity of Gemfields emeralds provide the perfect canvas to craft captivating and distinctive designs that resonate with our clients, who appreciate both aesthetic beauty and ethical considerations in their jewellery choices.”
This sentiment encapsulates the essence of the collaboration, wherein ethically sourced gemstones serve as the cornerstone for crafting exquisite jewellery pieces that not only exude beauty but also embody a commitment to sustainability and social responsibility.
The partnership between Gemfields and Shruti Sushma showcases an array of designs featuring Kagem’s emeralds, often complemented by diamonds or tanzanites.
The collection predominantly boasts floral motifs adorning earrings and necklaces, exemplified by pieces such as the Waterlily Emerald and Diamond Earrings, intricately crafted to depict delicate waterlily flowers, and the Sugarloaf Long Emerald Chain necklace, adorned with sugarloaf-cut emeralds and diamonds, forming a subtle floral tapestry.
Drawing inspiration from the opulent Indian Mughal era, the Cabochon Emerald Earrings exude regal charm, while the Amore Emerald and Tanzanite necklace symbolises love through the use of exquisite gemstones,all meticulously set in 18k gold.
A Legacy of Innovation and Elegance
The journey of Shruti Sushma commenced 25 years ago when Sushma, hailing from a family deeply rooted in the textile trade in India, ventured into the realm of gemstones and jewellery design.
Armed with sheer determination and a thirst for knowledge, albeit without any formal training, Sushma embarked on her creative journey. Soon, her daughter Shruti joined her, marking the beginning of a fruitful partnership characterised by innovation and elegance.
Together, they traversed the globe, attending trade shows, meeting clients, and eventually establishing their inaugural showroom in 2008.
Redefined Indian Style with Delicate Aesthetics
Shruti Sushma’s designs have left an indelible mark on Indian fashion, offering a distinctively delicate and wearable aesthetic that diverges from the conventional heaviness associated with traditional Indian jewellery.
Embracing the philosophy of chakra healing, Sushma’s affinity towards emeralds stems from their perceived aura of tranquillity and rejuvenation. Through their collaboration with Gemfields, Shruti Sushma intertwines exceptional Indian design with ethically sourced gemstones, offering not just jewellery but a soothing balm for the soul.
