This June, Della Vite, the renowned brand established by the Delevingne sisters, Chloe, Poppy, and Cara, embarked on a groundbreaking journey with the launch of Della Vite Zero.
This non-alcoholic sparkling rosé is available exclusively at Selfridges. Rooted in the bond of sisterhood, Della Vite Zero is poised to promote inclusivity and demonstrate that choosing non-alcoholic beverages doesn’t mean sacrificing taste, enjoyment, or new experiences.
The Founders’ Vision and Mission
Della Vite Zero embodies the fun and free-spirited nature of its founders. It fills the market gap with a premium non-alcoholic sparkling rosé that appeals to wine connoisseurs and food enthusiasts alike.
This brand evolution authentically represents the current stage in the sisters’ lives. Their mission remains clear: to build a range of meticulously crafted, vegan-certified sparkling wines that revolutionise and elevate the category.
Della Vite Zero stands as a testament to their commitment to offering a premium option that embraces flexibility and mindful consumption.
Recognition and Awards
In line with its predecessors, Della Vite Zero has already garnered accolades, securing a Silver Award at the Global Low & No Wine Masters.
This recognition by Masters of Wine and Master Sommeliers underscores the brand’s quality. With the non-alcoholic drinks market on a steep upward trajectory, the sober curious movement increasingly demands alternatives that prioritise flavour.
Della Vite Zero delivers non-alcoholic bubbles with fragrant notes of red berry, cherry, and blossom on the nose, followed by fresh red apple flavours on the palate, finishing with smooth bubbles that mimic the sensation of sparkling wine.
Craftsmanship and Production
Della Vite’s research highlights a significant market gap. According to their findings, 56.8% of existing and potential consumers are dissatisfied with current non-alcoholic options. Additionally, 71% of consumers are becoming more health-conscious, and concerned about the long-term effects of alcohol consumption.
True to its challenger spirit, Della Vite Zero boasts one of the lowest sugar and calorie levels in the market, providing an ideal choice for those seeking healthier options without compromising on taste or quality.
The Delevingne sisters collaborate closely with a fourth-generation French winemaking family in Beziers, France. This partnership ensures that Della Vite Zero is crafted with precision and care.
Using Grenache grapes, the wine undergoes a meticulous de-alcoholisation process that retains its complex flavour and enhances its freshness. Della Vite Zero is a category-defining non-alcoholic sparkling rosé designed to challenge preconceptions and appeal to a broad audience, including wine connoisseurs and gourmands.
Commitment to Taste and Quality
Numa Heathcote, CEO of Della Vite, emphasises the importance of taste in non-alcoholic options. He notes, “From our research, 70% of existing and potential customers say that ‘taste’ is the biggest driving factor when choosing non-alcoholic options, yet 57% are dissatisfied with current offerings on the market. These findings demonstrate how so many people aren’t satisfied or inspired by the category, which is why we created Zero. Creating a delicious non-alcoholic option allows us to speak to an existing community as well as invite a new and wider audience; emphasising how everyone can celebrate any occasion without compromising on flavour, whether you drink alcohol, or not.”
Della Vite Zero caters to the flexi-drinker, sober-curious, or teetotaler, offering uncompromising quality and spontaneity. It is the ultimate companion or perfect gift for a well-rounded and healthy lifestyle, ensuring that wine enthusiasts remain at the centre of the party, with or without alcohol.
Cara Delevingne expresses her pride in introducing a delicious new non-alcoholic product to the market. “Zero is for everyone, packed with flavour rather than sugar! Through my own journey and experience, I realised there was something missing in the market. It became important for us to develop a product that satisfies what so many want right now without sacrificing the great flavour or sophistication that we have worked hard to build at Della Vite. With this, we will continue to cheers around our family dinner table with Della Vite as our beverage of choice!”
Health and Wellness Trends
With an increasing number of consumers prioritising health and wellness, Della Vite Zero aligns perfectly with these trends. The Delevingne sisters have recognised the growing demand for beverages that cater to a health-conscious lifestyle.
By offering a product with low sugar and calorie content, Della Vite Zero addresses the needs of those seeking to make healthier choices without compromising on the enjoyment of a premium sparkling rosé.
Della Vite Zero not only focuses on individual health but also champions inclusivity and social impact. The brand aims to create a community where everyone feels welcome, regardless of their drinking preferences. By providing a high-quality non-alcoholic option, Della Vite Zero encourages social gatherings where everyone can participate and celebrate together.
The non-alcoholic beverage market is poised for significant growth, with consumers increasingly seeking alternatives that offer both flavour and health benefits. Della Vite Zero is at the forefront of this movement, setting new standards for non-alcoholic sparkling wines.
As the market evolves, the brand is committed to continuous innovation, ensuring that its offerings remain relevant and appealing to a diverse audience.
Conclusion
Della Vite Zero is more than just a non-alcoholic sparkling rosé; it is a symbol of innovation, inclusivity, and mindful consumption. The Delevingne sisters have crafted a product that not only meets the highest standards of taste and quality but also aligns with the values of today’s health-conscious consumers.
With Della Vite Zero, the sisters have successfully bridged the gap between premium non-alcoholic beverages and the growing demand for healthier lifestyle choices.
Whether you are a wine connoisseur or simply someone seeking a delightful non-alcoholic option, Della Vite Zero promises to deliver an exceptional experience that celebrates life’s moments without compromise.
