Zero Zilch Zip & The Ivy Collection: Premier Non-Alcoholic Wine Pairing

In a groundbreaking collaboration, Zero Zilch Zip, the esteemed importer and distributor of the world’s finest non-alcoholic wines, recently announced its partnership with The Ivy Collection.

This innovative venture, spearheaded by Zero Zilch Zip founder Tim Pethick, is set to redefine the fine dining experience by introducing the UK’s first comprehensive non-alcoholic wine list at six prominent restaurants within The Ivy Collection.

Crafting a Culinary Symphony: The Ivy Collection’s Non-Alcoholic Wine List Unveiled

Working closely with The Ivy’s Sommeliers and menu development team, Tim Pethick has curated a selection of 10 premium non-alcoholic wines for trial at The Ivy Soho, The Ivy Chelsea Garden, The Ivy in the Park: Canary Wharf, The Ivy City Garden, The Ivy Kensington Brasserie, and The Ivy Cobham Garden.

Diners at these establishments now have the exciting opportunity to explore and pair premium non-alcoholic wines with dishes carefully selected from The Ivy Collection’s seasonal menus.

Zero Zilch Zip & The Ivy Collection: Premier Non-Alcoholic Wine Pairing

The diverse non-alcoholic wine list includes red, white, rosé, and sparkling offerings from renowned producers such as Hand on Heart, B1654, Casa Emma Zeero, V.No, and Kolonne Null.

This collaboration signifies a strategic move by The Ivy Collection to embrace the unstoppable momentum within the non-alcoholic category and cater to the evolving preferences of its discerning clientele.

Tim Pethick’s Vision: Elevating the Non-Alcoholic Dining Experience

Founder Tim Pethick expresses his enthusiasm for The Ivy Collection’s foray into the non-alcoholic realm, stating, “There is unstoppable momentum in the non-alcoholic category, and I applaud The Ivy Collection’s move to support and embrace it.” Pethick emphasizes the exceptional quality of non-alcoholic wines sourced from leading artisan producers in the USA, Australia, Germany, and Italy. Facilitated by Majestic Wines, this collaboration showcases The Ivy Collection’s leadership and innovation in the sector, marking only the beginning of a trend that is poised to sweep across fine-dining establishments in the UK.

David Ray, Director of Bars at The Ivy Collection, echoes the excitement, stating, “We are thrilled to be able to expand our non-alcoholic range of wines with Zero Zilch Zip in the trial restaurants.” The decision to broaden the non-alcoholic offerings aligns with the dynamic landscape of the beverage industry. The Ivy Collection aims to provide a wider selection of non-alcoholic beverages, catering to the diverse preferences of its guests. Pairing wines selected by Zero Zilch Zip with dishes from their menus is seen as a strategic move to appeal to a broad array of customers.

Catering to a Growing Trend: The Rise of Non-Drinkers in the UK

As per recent statistics, more than 25% of 18-25-year-olds in the UK identify as non-drinkers, with nearly 20 million adults moderating their alcohol intake by switching between alcoholic and non-alcoholic options.

Zero Zilch Zip & The Ivy Collection: Premier Non-Alcoholic Wine Pairing

Despite this significant shift in consumer behaviour, finding a non-alcoholic wine on a traditional wine list remains challenging. The collaboration between Zero Zilch Zip and The Ivy Collection addresses this gap by providing a diverse and premium selection of non-alcoholic wines.

Pethick anticipates a promising future for non-alcoholic wines, stating, “Globally winemakers are waking up to the exciting possibilities of creating premium non-alcoholic wines.” He highlights the remarkable growth and development in the quality of non-alcoholic wines and alternative options in recent years.

The collaboration between Zero Zilch Zip and The Ivy Collection is a testament to the evolving landscape of the beverage industry, where non-alcoholic choices are gaining recognition and importance.

Bringing the Experience Home: Availability of Featured Wines

All the non-alcoholic wines featured on The Ivy Collection’s curated list are available for enthusiasts to enjoy in the comfort of their homes. These exclusive offerings can be purchased directly from Zero Zilch Zip, allowing patrons to extend their premium non-alcoholic wine experience beyond the restaurant setting.

Zero Zilch Zip & The Ivy Collection: Premier Non-Alcoholic Wine Pairing

Among the featured wines are the Hand on Heart Sauvignon Blanc 2022 and Cabernet Sauvignon 2020 from California, USA, along with the B1654 Chardonnay 2021 and Shiraz 2021 from Barossa Valley, Australia. Casa Emma Zeero contributes the Sangiovese Extra Day and White Blend Extra Dry from Tuscany, Italy, while V.No offers the Blanc de Blancs from South Australia, Australia. The selection concludes with the Kolonne Null Cuvée No.1 Sparkling from Baden, Germany.

As The Ivy Collection pioneers this culinary revolution, the partnership with Zero Zilch Zip sets a new standard in the fine dining experience, catering to the diverse preferences of today’s patrons.

With an eye on the future, this collaboration aims to inspire other fine-dining establishments across the UK to embrace the non-alcoholic trend, providing choice and quality to diners seeking a sophisticated and alcohol-free alternative.

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