Alice Pizza, a renowned leader in crafting Roman teglia pizza, has gained widespread recognition, earning a coveted spot among Italy’s Top Pizzerias in 2023, as designated by the esteemed Gambero Rosso rating platform.
This culinary trailblazer is now set to grace the vibrant streets of Hong Kong, making its debut in early September on the bustling Queen’s Road East in Wan Chai. Alice Pizza’s arrival heralds a delectable offering of rectangular, pan-baked masterpieces that pay homage to Rome’s culinary heritage.
A Heritage of Delight: The Roman Teglia Pizza Legacy
Rome’s culinary landscape is steeped in tradition, and Alice Pizza masterfully encapsulates this heritage through its iconic Roman pan (teglia) pizza. This gastronomic marvel takes shape within spacious rectangular baking tins, expertly placed in ovens, and emerges, fully transformed, in just 10 minutes.
Served ‘al taglio’, the pizza is sliced into delectable portions, ready to be savoured. This culinary delight is a culmination of culinary excellence, with the brand’s inception dating back to 1989. Since its humble beginnings, Alice Pizza has celebrated the remarkable achievement of selling a staggering 7 million kg of pizza, ultimately ascending to become Italy’s premier pizza chain.
A Culinary Symphony: The Essence of ‘Al Taglio’
Historically, ‘al taglio’ style pizza was conceived as a quick and convenient street food option, perfectly suited for the busy lives of workers on the move. Originating in the vibrant streets of Rome, this culinary marvel has now proliferated across Italy.
At the heart of ‘al taglio’ lies a simple yet captivating concept – freshly baked pizzas are lovingly crafted and cut to cater to individual preferences. Whether you’re a solo adventurer on a culinary quest or sharing with loved ones, this tradition invites you to embark on a multifaceted pizza journey, indulging in an array of flavours all in one sitting.
A Slice of Comfort: The Hong Kong Experience
The all-new Alice Pizza branch in Hong Kong beckons pizza aficionados and food enthusiasts alike to experience its enchanting ambience. With space for up to 28 guests, the inviting tables along the front window wall offer a perfect setting to immerse oneself in the culinary delights of Roman teglia pizza.
For those on the go, the branch also extends takeaway and delivery options, ensuring that the tantalising taste of Alice Pizza is accessible whenever and wherever you desire. Nestled within a mere 10 minutes walk from the MTR station and the lively nightlife district, this prime location stands as an ideal choice for a light lunch, a relaxed dinner, or delightful snacking throughout the day.
A Symphony of Flavours: A Culinary Repertoire Like No Other
Alice Pizza’s dedication to culinary excellence shines through its meticulously crafted menu. A symphony of almost two dozen toppings graces the daily offerings, each meticulously selected to cater to a diverse palate.
The expansive pizza menu boasts classic favourites, vegetarian and vegan selections, as well as over 10 innovative creations, poised to captivate the discerning tastes of pizza connoisseurs and enthusiasts. These delectable masterpieces are meticulously prepared in an Italian-made multi-chambered electric oven, akin to the time-honoured techniques employed by Alice Pizza’s sister establishments worldwide.
An Origin of Excellence: The Journey of Alice Pizza
Founded by the visionary Domenico Giovannini, Alice Pizza’s origins trace back to Via delle Grazie, nestled at the periphery of Vatican City in central Rome. At the heart of its award-winning creations lies a timeless recipe, meticulously crafted with premium Italian flour, extra-virgin olive oil, and a dash of brewer’s yeast.
This unchanging formula, nurtured over three decades, continues to be a hallmark of Alice Pizza’s culinary prowess. Honouring tradition while embracing evolution, the brand’s commitment to crafting Roman-style dough has led to a reduction in yeast content by one-tenth, resulting in a modern and health-conscious culinary masterpiece.
Crafting Excellence: The Artisans Behind Alice Pizza
Alice Pizza’s ascent to culinary acclaim can be attributed to its unwavering commitment to excellence. A testament to this dedication is the Alice Pizza Academy, established in 2013. This institution stands as a testament to the brand’s commitment to nurturing and elevating the craftsmanship of its pizza artisans.
The academy serves as a breeding ground for culinary virtuosos, ensuring that each branch that joins the Alice Pizza family adheres to the brand’s exacting standards. The Hong Kong pizzaioli, having imbibed their skills from the Alice Academy, are poised to dazzle and delight patrons with their culinary prowess.
A Cultural Odyssey: Embracing Tradition in Hong Kong
The culmination of a visionary dream is manifested as Alice Pizza sets foot in Hong Kong, thanks to a dynamic collaboration with the Bluebell Group. Domenico Giovannini, the founder of Alice Pizza, expresses his elation at the brand’s expansion into Asia, proclaiming, “Our artisanal preparation, rooted in three decades of tradition and crafted with quality Italian ingredients, has found a new home in Hong Kong.” This sentiment echoes the heart and soul of Alice Pizza, where patrons can now partake in the authentic allure of Roman pizza – a culinary journey that promises the same satisfaction cherished by Italian connoisseurs.
A Visual Feast: The Aesthetics of Alice Pizza
The Hong Kong branch of Alice Pizza offers a feast for the senses, with its contemporary 800 sq. ft interior adorned with white brick walls and stylish black metal frames suspended from the lofty ceiling. Radiant lights bathe the space, infusing it with an inviting aura.
Alice Pizza’s signature colour palette of green, white, and red neon hues adds vibrancy, accentuating the space’s visual appeal. As patrons savour the sumptuous offerings, the kitchen’s inner workings are on full display, offering a tantalising glimpse of the culinary magic at play. A captivating white marble-topped counter, adorned with light-toned wood, showcases the day’s array of vibrant flavours, inviting patrons to embark on a gastronomic exploration of Roman teglia pizza.
In the heart of Wan Chai, a culinary odyssey awaits as Alice Pizza brings the rich heritage of Roman teglia pizza to Hong Kong’s doorstep. With a legacy steeped in tradition, culinary excellence, and a commitment to crafting authentic flavours, Alice Pizza invites all to experience a culinary symphony that echoes the soul of Rome itself.