Bentley Motors to work alongside Dezeen to inspire and support the next generation of design talent.
Bentley Motors recently announced a three-year sponsorship of Dezeen Awards, the leading global awards programme for architecture, interiors and design. Bentley will work alongside Dezeen to inspire, support and champion design excellence in the pursuit of sustainable solutions.
Now in its sixth year, Dezeen Awards is one of the most-entered awards programmes in its sector internationally, attracting more than 5,000 entries from 90 countries in 2022. Participants can enter 39 categories across architecture, interiors, design and sustainability. The awards align with Bentley’s passion for design and innovation, expressed in its luxury cars but also through its Bentley Home and Bentley Residences creations, which are expanding globally.
Steven De Ploey, Bentley Global Head of Marketing said: “Never has the future of design and architecture been more exciting and we are delighted to be at the forefront of that revolution working with Dezeen to support global creatives who strive to deliver transformational experiences that will inspire generations to come. Bentley’s design, craftsmanship and innovation spans categories and generations.
Our renowned styling and material skills are rooted in 104 years of automotive legacy and are now also demonstrated in our ultra-luxury home furnishing range and an architecture portfolio that continues to grow, following our announcement of the new Bentley Residence Miami last year.”
Sustainability is a core focus for Dezeen Awards 2023, and all entrants will be asked to provide information about the impact of their project on the environment. Dezeen Awards has also increased the number of awards within its sustainability category from three to six awards to include new awards for material innovation, sustainable renovation and sustainable building products.
Claire Barrett, Head of Dezeen Awards, commented: “We are thrilled to be working with Bentley across Dezeen Awards and the wider Dezeen brand. Both brands are firmly underpinned by a commitment to innovation and believe in the power of design to help tackle the era-defining issues of our age. Dezeen Awards enables us to shine a spotlight on the design community and reward those that are leading the field and pushing for true breakthroughs.”
Six nomination-only Designers of the Year awards are also new for 2023. These will celebrate the leading emerging and established names across architecture, interiors and design.
Also launching in 2023 is The Bentley Lighthouse Award. This new award recognises an individual or organisation whose work must have made an overwhelmingly positive impact within social and environmental sustainability, inclusivity and/or community empowerment such as game-changing innovation or an initiative that has demonstrably reduced impact on the planet.
Dezeen Awards is judged by the biggest names in the business, with former judges including architect Lord Norman Foster, designer Thomas Heatherwick and artist and stage designer Es Devlin.
Bentley’s Design Director Tobias Sühlmann will join this year’s judging panel. Sühlmann’s more than twenty years of experience working in luxury automotive design will be instrumental in enabling Bentley Motors to achieve its future ambitions as the leader in sustainable luxury mobility.
All entries to Dezeen Awards will be judged against three core criteria: is the entry beautiful, innovative and beneficial. These principles naturally align with Bentley, whose unique combination of design, craftsmanship and real-world innovation sits alongside its ground-breaking Beyond100 strategy, which targets sustainable luxury mobility leadership, by reinventing every aspect of the business.
With this ambitious plan, Bentley is creating a future driven by new technologies, materials and skills, in the pursuit of a progressive new world: one in which the highest levels of luxury and performance are achieved in harmony with the environment we all can thrive in.
Entries for the Dezeen Awards 2023 opened on 15 February 2023 at dezeen.com/awards.