The Whiteley by Maxalto unveils Europe’s first Maxalto-furnished apartment, blending Italian design with London’s historic clock tower for unmatched luxury living.
The Whiteley has been transformed into one of London’s most talked-about residential addresses. Behind its Grade II-listed Queensway façade, Europe’s first Maxalto-furnished apartment now occupies the building’s old clock tower. This four-bedroom home brings together classic British architecture and Italian design in a way you don’t often see.
Maxalto marks its 50th year with this project, and Antonio Citterio’s influence is clear in every piece of furniture. The apartment sits under the newly refashioned 1911 glass dome by Foster + Partners, and a private winter garden floods the 4,349-square-foot space with light. That garden flows straight into the main living, dining and kitchen areas, making the home feel open without losing its sense of history.
Drama in the Clock Tower Room
One of the apartment’s most memorable spots is the clock tower room itself. With six-metre ceilings and panoramic views across London, it feels more like a private gallery than a living room. A custom bookcase climbs floor to ceiling, lined with leather-trimmed shelves and reached by a slim library ladder. Overhead, a cluster of Notambule pendant lights from Flos adds exactly the right kind of glow.
“It is a space that exemplifies quiet luxury and architectural integrity,” says Alex Michelin, CEO of Valouran. “We are proud to debut Europe’s first residence exclusively featuring the Maxalto collection by Antonio Citterio within The Whiteley’s historic clock tower.”
Materials, Comfort and Quiet Details
Step into the main living area and you’ll see how texture and tone have been carefully balanced. A Corteccia stone fireplace anchors one wall, flanked by custom boiserie panelling from B&B Italia. A natural wenge dining table sits beneath Flos Skygarden pendants, and the Lilium sofa, with its gentle curves, invites you to sink in.
The kitchen island is lined with leather-upholstered stools in a warm tobacco hue, and Bianca Eclipsia quartzite tops give the Arclinea cabinetry an almost sculptural feel. Small details, like a glossy Sahara Noir marble coffee table, stand out without shouting for attention.
Private Suites and Quiet Corners
Each bedroom feels like its own retreat. The principal suite has a Kasia leather headboard with built-in brass reading lights and a spacious walk-in dressing room fitted with Backstage collection wardrobes. Period features sit comfortably alongside modern finishes, and in the study, black oak Biblia bookcases frame a Calacatta marble-topped Pathos desk.
Demetrio Apolloni, CEO of B&B Italia Group, adds: “The collaboration with The Whiteley on the clock tower show apartment brings together our team’s detailed knowledge of this landmark and the timeless contemporary soul of Maxalto collections.”
Terrace, Amenities and Investment Edge
Outside, a 952-square-foot terrace offers room for dining, sunbeds in natural linen and an Ayana seating area. Downstairs, residents share 60,000 square feet of facilities, from a 20-metre pool and gym to a padel court, children’s playrooms, library and spa, all rivalled only by the best luxury hotels.
With a price tag of around £24 million, this apartment sits at the top end of London’s market. It’s not just the design that makes it special, but also the scale of the Queensway revival, a £3 billion investment, and the building’s own story. As London’s luxury sector moves on, this collaboration shows how heritage and modern living can work hand in hand.
