In a grand inauguration attended by the Lamborghini board and 600 distinguished guests, Automobili Lamborghini unveiled its new and more expansive dealership in Rome.
The move to this larger and more prominent location signifies the brand’s commitment to accommodating its expanding range and catering to the growing demands of its esteemed clientele. This article delves into the details of Lamborghini’s new Rome dealership and its strategic significance.
A Bigger, Bolder Home for Lamborghini in Rome
The House of Sant’Agata Bolognese, known for its iconic supercars, has experienced tremendous success in Rome, often referred to as the “Eternal City.” To better serve its discerning customers, Lamborghini has relocated its dealership to 1100 Via Tiburtina, offering a comprehensive facility spanning over 1000 square meters. This newly revamped space encompasses a showroom, a state-of-the-art workshop, and an exclusive section dedicated to pre-owned Lamborghini vehicles.
Rome holds a special place in Automobili Lamborghini’s heart. As both the capital of Italy and the birthplace of the Lamborghini legacy, the city has a profound historical connection with the brand. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his delight, stating, “Italy is a key country for Lamborghini, and initiatives like this show how tangible our bond with the territory is.”
A Testament to Italian Luxury
Lamborghini’s strategic move to expand its presence in Rome aligns with the thriving extra-luxury segment in Italy. Fulvio Nobile and Rolando Cellitti, the owners of Lamborghini Rome, expressed their honour at being chosen by Lamborghini. They are committed to providing impeccable customer service to Lamborghini enthusiasts as they explore the brand’s expanding product range.
Within the new dealership, Lamborghini offers a special section dedicated to Ad Personam. Here, customers can embark on a journey of customization, tailoring their Lamborghini to their unique preferences. The Ad Personam program provides a plethora of options, including a wide range of paint choices, interior variants, special stitching, carbon fibre elements, and other exclusive features. For the ultimate customization experience, customers can visit the Ad Personam Studio in Sant’Agata Bolognese and work closely with an Ad Personam specialist.
A Glimpse of Lamborghini’s Illustrious History
The grand inauguration evening featured an impressive display of Lamborghini’s iconic models, including the Miura, Murciélago, Countach 25th, 400 GT Superleggera, Diablo, and the Aventador S. The spotlight, however, was on the Lamborghini Revuelto, the brand’s pioneering High-Performance Electrified Vehicle (HPEV) plug-in hybrid V12 super sports car, which has garnered a staggering two and a half years’ worth of production orders. Additionally, the Huracán range, comprising the Tecnica, STO, Sterrato, and the Urus Performante Super SUV, graced the event with their presence.
The official inauguration of Lamborghini Rome left an indelible mark on Rome’s automotive landscape. The atmosphere at the dealership exuded refinement and elegance, enhanced by captivating performances by dancers and musicians.
A unique work of art by Simon Berger, created in celebration of Lamborghini’s 60th anniversary, was also showcased. This remarkable glass painting, featuring the brand’s emblem, the bull, was meticulously crafted using Berger’s innovative technique known as “morphogenesis,” resulting in a captivating cracked effect.
Apart from Rome, Automobili Lamborghini boasts five other dealerships in Italy, including Bari, Bergamo, Bologna, Milan, and Verona. Globally, the brand’s reach extends to 79 dealerships in the EMEA region and an impressive 182 dealerships worldwide.
The grand inauguration of Lamborghini’s expanded dealership in Rome stands as a testament to the brand’s enduring commitment to its Italian roots and the luxury automotive market. With a new and expansive home in the heart of Rome, Lamborghini continues to provide its customers with unparalleled excellence and customization options. This move reaffirms Lamborghini’s position as a leading player in the world of high-performance luxury automobiles.