Lamborghini Launches New Logo

In a move signalling a significant evolution, Automobili Lamborghini has introduced a fresh interpretation of its iconic emblem after over twenty years since its last revision.

This emblematic transformation is not merely cosmetic; it is underpinned by a strategic repositioning aimed at aligning the brand’s visual identity with its core values of courage, unpredictability, and authenticity.

Strategic Renovation in Line with Direzione Cor Tauri Initiative

The decision to overhaul the logo is part of a broader strategic initiative known as Direzione Cor Tauri, symbolizing Lamborghini’s commitment to sustainability and decarbonization.

This initiative represents a profound shift towards a future-oriented approach, fostering a symbiotic relationship with forthcoming generations by championing innovation and sustainable progress.

Lamborghini Unveils Revamped Logo to Reflect Brave and Authentic Values

This strategic renovation extends beyond visual aesthetics; it embodies a fundamental shift in Lamborghini’s corporate ethos, signalling a departure from convention towards a more progressive stance.

By embracing sustainability and decarbonization, Lamborghini is not only responding to evolving consumer expectations but also positioning itself as a leader in responsible luxury.

Embracing a Futuristic Vision

The redesigned logo, which made its debut across all official channels, reflects Lamborghini’s forward-looking ethos. Characterized by a refined Lamborghini typeface and a minimalist yet striking colour palette dominated by black and white, the new emblem reinforces the brand’s distinct identity. The inclusion of yellow and gold accents adds a touch of vibrancy, underscoring Lamborghini’s commitment to standing out in the automotive landscape.

This futuristic vision is not confined to the logo alone; it permeates every aspect of Lamborghini’s operations, from design and engineering to manufacturing and beyond. By embracing cutting-edge technologies and sustainable practices, Lamborghini is poised to shape the future of mobility while staying true to its heritage of performance and luxury.

A Symbolic Bull for Unprecedented Prominence

Central to the emblem’s redesign is the iconic bull, which has been reimagined to command greater attention. Departing from tradition, the bull now stands alone in digital representations, detached from its customary shield, amplifying its visual impact.

Lamborghini Unveils Revamped Logo to Reflect Brave and Authentic Values

The bull, a symbol of strength, power, and resilience, has long been synonymous with the Lamborghini brand. By giving it a more prominent position in the logo, Lamborghini underscores its commitment to pushing boundaries and defying conventions.

This bold move not only enhances brand recognition but also reinforces Lamborghini’s reputation as a trailblazer in the automotive industry.

Comprehensive Brand Overhaul

Beyond the logo, Lamborghini has introduced an exclusive typeface inspired by the marque’s sleek design language, providing a cohesive visual identity across all communication channels.

Additionally, a new suite of icons, meticulously crafted in collaboration with Lamborghini Centro Stile, ensures uniformity across digital platforms, further enhancing brand recognition.

This comprehensive brand overhaul reflects Lamborghini’s dedication to excellence and attention to detail. Every element, from the typeface to the icons, has been carefully curated to evoke the spirit of Lamborghini – bold, innovative, and unmistakable.

By harmonizing these visual elements, Lamborghini aims to create a seamless brand experience that resonates with customers worldwide.

Pioneering Change in a Dynamic Landscape

In an era characterized by rapid transformation, Lamborghini’s logo revision underscores its commitment to innovation and tenacity. This strategic realignment not only reflects the ethos of the Direzione Cor Tauri initiative but also heralds a new era for the marque, positioning it at the vanguard of automotive excellence.

Lamborghini Unveils Revamped Logo to Reflect Brave and Authentic Values

As the automotive industry undergoes unprecedented change, Lamborghini is poised to lead the way with its unwavering commitment to innovation and sustainability.

By embracing change and pushing boundaries, Lamborghini continues to inspire awe and admiration among enthusiasts worldwide, ensuring its legacy as a symbol of automotive excellence for generations to come.


The unveiling of Automobili Lamborghini’s reimagined logo marks a pivotal moment in the brand’s illustrious history.

Rooted in a strategic vision aimed at embracing sustainability and innovation, this emblematic transformation signifies more than just a cosmetic update—it embodies Lamborghini’s unwavering commitment to pushing boundaries and shaping the future of mobility.

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