Lancer Square is an exquisite new development located just a stone’s throw away from Kensington High Street, one of London’s most popular shopping destinations.
This development, which is managed by London-based CIT and delivered by Bellworth Developments, a wholly-owned property development arm of the Malaysian conglomerate LGB Group, is an elegant addition to the Kensington Palace conservation area.
With prices starting at £12,180,000, Lancer Square comprises 36 beautifully crafted residences, six retail units, and premium office space.
The development is also home to LVMH Beauty’s UK HQ and artisanal delicatessen Bayley & Sage. Additionally, a new restaurant is set to be announced.
Award-Winning Design and Architecture
The development team, led by multi-award-winning British architecture and design practice Squire & Partners, designed the master plan and interiors for Lancer Square.
The team drew inspiration from the formal courtyards of Kensington Palace, incorporating bespoke branded elements that identify the new timeless courtyard garden.
These elements are woven into the fabric of the buildings, including the external façade, feature screens, ironmongery, and door handles.
Nature plays a significant role in the design of residential and office buildings, from material choices such as marble with lively veining that mimics the flow of nature to the sunken garden courtyard at the heart of the scheme.
Lancer Square boasts 7,000 sq ft of world-class amenities, making it one of the few new-builds in the area.
All residents have direct access to a range of exclusive on-site amenities, including a 20m swimming pool, steam room and sauna, vitality pool, fully equipped gym with Technogym equipment, spa lounge, changing rooms, private treatment rooms, underground car parking, and 24-hour lifestyle concierge services.
The spa, in particular, draws nature deep into its design. Squire & Partners worked with Based Upon to create a feature wall artwork using Tramazite, a resin material infused with metals and pigments, which is hand-worked through multiple layers, a contemporary interpretation of ancient lacquering techniques.
The spa also features a Dornbracht ‘Sensory Sky ATT,’ a unique luxury shower with bespoke ‘scene’ settings where light, mist, water, and aroma work together to create unique sensory experiences.
Art Installations and Sculptures
Squire & Partners worked closely with Based Upon, a collective of artists and creators who designed several bespoke pieces for Lancer Square, including three courtyard sculptures inspired by children’s story tales of Alice in Wonderland and Peter Pan set within Kensington gardens.
The entrance experience of the apartments was a crucial element of the layout design, with feature entrances flooded with daylight.
Squire & Partners introduced an opulent palette of luxurious finishes for the residences, including walnut timber veneer and oak floors.
To enhance the development’s level of luxury, bespoke ironmongery in champagne gold complements Calacatto Oro marble in the master bathrooms and silk georgette in the secondary bedrooms.
Bespoke kitchens have been created with contrasting dark bronze slim panels for doors and Calacatto Oro splashbacks. Views out of the apartments are expanded upon with loggias that offer discreet but generous inside-outside living.
The development’s show apartment was designed by award-winning interior design studio 1508 London.
The studio takes the discerning client on a journey, heightening their senses through impressive design detail. The scheme has been imagined to complement the well-travelled and cultured owner, with collected and curated artefacts thoughtfully placed.
In conclusion, Lancer Square is a luxurious development that offers unparalleled living, work, and entertainment space in the heart of Kensington