Lancer Square – Kensington Palace Conservation Area Living

Lancer Square is an exquisite new development located just a stone’s throw away from Kensington High Street, one of London’s most popular shopping destinations.

This development, which is managed by London-based CIT and delivered by Bellworth Developments, a wholly-owned property development arm of the Malaysian conglomerate LGB Group, is an elegant addition to the Kensington Palace conservation area.

Lancer Square - Kensington Palace Conservation Area Living

With prices starting at £12,180,000, Lancer Square comprises 36 beautifully crafted residences, six retail units, and premium office space.

The development is also home to LVMH Beauty’s UK HQ and artisanal delicatessen Bayley & Sage. Additionally, a new restaurant is set to be announced.

Award-Winning Design and Architecture

The development team, led by multi-award-winning British architecture and design practice Squire & Partners, designed the master plan and interiors for Lancer Square.

The team drew inspiration from the formal courtyards of Kensington Palace, incorporating bespoke branded elements that identify the new timeless courtyard garden.

These elements are woven into the fabric of the buildings, including the external façade, feature screens, ironmongery, and door handles.

Nature plays a significant role in the design of residential and office buildings, from material choices such as marble with lively veining that mimics the flow of nature to the sunken garden courtyard at the heart of the scheme.

Lancer Square - Kensington Palace Conservation Area Living

Luxury Amenities

Lancer Square boasts 7,000 sq ft of world-class amenities, making it one of the few new-builds in the area.

All residents have direct access to a range of exclusive on-site amenities, including a 20m swimming pool, steam room and sauna, vitality pool, fully equipped gym with Technogym equipment, spa lounge, changing rooms, private treatment rooms, underground car parking, and 24-hour lifestyle concierge services.

Lancer Square - Kensington Palace Conservation Area Living

The spa, in particular, draws nature deep into its design. Squire & Partners worked with Based Upon to create a feature wall artwork using Tramazite, a resin material infused with metals and pigments, which is hand-worked through multiple layers, a contemporary interpretation of ancient lacquering techniques.

The spa also features a Dornbracht ‘Sensory Sky ATT,’ a unique luxury shower with bespoke ‘scene’ settings where light, mist, water, and aroma work together to create unique sensory experiences.

Lancer Square - Kensington Palace Conservation Area Living

Art Installations and Sculptures

Squire & Partners worked closely with Based Upon, a collective of artists and creators who designed several bespoke pieces for Lancer Square, including three courtyard sculptures inspired by children’s story tales of Alice in Wonderland and Peter Pan set within Kensington gardens.

Luxurious Residences

Lancer Square - Kensington Palace Conservation Area Living

The entrance experience of the apartments was a crucial element of the layout design, with feature entrances flooded with daylight.

Squire & Partners introduced an opulent palette of luxurious finishes for the residences, including walnut timber veneer and oak floors.

To enhance the development’s level of luxury, bespoke ironmongery in champagne gold complements Calacatto Oro marble in the master bathrooms and silk georgette in the secondary bedrooms.

Bespoke kitchens have been created with contrasting dark bronze slim panels for doors and Calacatto Oro splashbacks. Views out of the apartments are expanded upon with loggias that offer discreet but generous inside-outside living.

The development’s show apartment was designed by award-winning interior design studio 1508 London.

Lancer Square - Kensington Palace Conservation Area Living

The studio takes the discerning client on a journey, heightening their senses through impressive design detail. The scheme has been imagined to complement the well-travelled and cultured owner, with collected and curated artefacts thoughtfully placed.


In conclusion, Lancer Square is a luxurious development that offers unparalleled living, work, and entertainment space in the heart of Kensington

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance. The magazine's content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine's diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé's commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting. With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it's the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.