If you wish to make a successful marketing campaign, you’ll need to work with the right influencers. Engaging individuals who understand your marketing goals can help boost and grow your image. Using an influencer app complements the campaign, helping you reach even a bigger audience with less hassle.
However, getting the best hands can often be an intimidating and overwhelming process. To give you a hand, this article explores five criteria you should have in mind while searching for influencers for your next campaign. That way, you will make the best marketing choices for your brand.
Before You Pick The Person
You shouldn’t jump right into the selection process. Instead, you need to outline your marketing goals clearly. These can range from brand awareness to app downloads, so spell that out correctly. It’ll be easier to talk to an influencer about collaborating if you know what you want to achieve with the campaign.
Now, to the criteria themselves.
Audience Relevance
Regardless of the influencer app, you want to choose someone with an audience that impacts your brand the most. You can specify your target audience by using demographic features like age, gender, and target location. That way, you will get an opportunity to share your products and services with the right audience.
Rate Of Engagement
Your influencer should appeal to the audience, which should be clear from the likes, comments, and shares they receive. A high number shows that people care about them, which should be good news for your brand.
To get the rate of engagement, check a minimum of 10 posts of the influencer on any influencer app. Then, add the total number of likes, comments, and shares in all those posts and divide by 10. Finally, divide the result by the number of followers and multiply by 100. Anything above 75% means your influencer has the potential to do an excellent job with your brand.
Quality Of Content
Before jumping into the influencer’s inbox, scroll through their timeline on any influencer app. Check if their content is creative, precise, well-composed, and optimized for that particular app. If you like what you see, that could be the influencer to take your brand to the next level.
Publishing Consistency And Nature Of Posts
Any brand that wants to remain active for longer needs an influencer who posts frequently. If they don’t, you may end up with a person who is fairly accepted by their community, which won’t sit well with your business marketing needs. Ideally, you should find someone who uploads content every 1 to 3 days on their influencer app.
Moreover, check if the posts are regular or sponsored content. You wouldn’t want an influencer who only posts ads, mostly since followers find it repulsive. Instead, go for someone with a perfect balance of ads and personalized content.
Experience, Reliability, And Professionalism
Going for budding influencers will get you cheap services, but it could be the beginning of the end for your brand. Pick experienced influencers who have a proven track record on any influencer app.
Influencers also need to be informed, and as the FTC advises, they should know the language of sponsorship, advertising, and disclosure. Your brand needs an influencer who knows their craft and won’t get you into trouble with the state or federal government.
Conclusion
The above checklist makes it easy to pick the right influencer for your brand. If they check all the boxes, you can contact them and start a marketing campaign to put your image out there. However, if the task seems a little too overwhelming, consider reaching out to marketing platforms like Valued Voice.
This platform has served multiple brands like Verizon and will take the stress off your shoulders. If you’re an influencer, the people at Valued Voice will help you collaborate with awesome brands and grow your earnings. It is worth trying out.