Revolutionary what3words Partnership with Aston Martin

In a groundbreaking announcement, what3words recently unveiled a pioneering collaboration with Aston Martin, introducing their innovative location technology to the world’s first super tourer, the DB12.

Synonymous with cutting-edge technology, exceptional craftsmanship, and timeless design, Aston Martin is renowned for crafting luxury automobiles.

The debut of this cutting-edge technology within the new DB12 is set to redefine the very essence of Aston Martin’s infotainment system.

Setting a New Standard in Performance

Aston Martin, once again, is reinventing the category with the DB12, elevating it to an unprecedented level of performance. Infused with state-of-the-art technology, the DB12 places the driver in the seat of perfection.

The new infotainment system in the DB12 represents Aston Martin’s most intelligent offering to date, placing online connectivity at its core for the very first time.

Revolutionary what3words Partnership with Aston Martin

What3words is on a mission to revolutionize the way the world communicates location. They’ve accomplished this by dividing the globe into a grid of 3m x 3m squares, each assigned a unique combination of three words, creating a what3words address.

For instance, a driver can simply enter ///sleep.flips.daffodils to navigate to the precise entrance of the iconic Silverstone race track in Towcester, Northamptonshire. Notably, this system operates entirely offline and is being seamlessly integrated into in-vehicle navigation systems by automakers worldwide.

A Solution that Transforms the Driver Experience

Satellite navigation users worldwide have long grappled with issues related to location accuracy, cumbersome interfaces, and speech recognition. Traditional street addresses often lack precision, spanning vast areas, making it challenging for drivers to pinpoint specific locations such as building entrances, new developments without assigned addresses, or secluded residences. Even stadiums and large venues, while assigned a single address, often host multiple entrances and hidden VIP gates. Exclusive pop-up venues may not even possess a street address, further complicating navigation.

Enter what3words, a solution that effectively eliminates these persistent navigation dilemmas, dramatically enhancing the overall driver experience. Aston Martin’s adoption of what3words technology serves as a testament to its unwavering commitment to innovation, creativity, and advanced engineering. With just three simple words, Aston Martin drivers can effortlessly navigate to incredibly precise locations, irrespective of their global coordinates. Both the DB12’s navigation system and the newly introduced Aston Martin connected app will incorporate the what3words destination input feature.

Global Adoption and Accessibility

Chris Sheldrick, co-founder and CEO of what3words, expressed his enthusiasm for this landmark partnership, stating, “Every facet of every Aston Martin car has been meticulously curated and designed for opulence, and the incorporation of what3words is no exception. We take immense pride in our partnership with this iconic British brand, aiming to elevate the navigation experience for Aston Martin drivers worldwide.”

Revolutionary what3words Partnership with Aston Martin

Notably, what3words’ technology has already found resonance among global automotive giants, including Mercedes-Benz, Lamborghini, Jaguar Land Rover, Subaru, Mahindra, VinFast, Lotus, Lynk & Co, and Mitsubishi. The what3words app, exemplifying accessibility, is available for free download on both iOS and Android platforms, further underlining the universal appeal of this groundbreaking location technology, which now spans over 50 languages.

What3words‘ revolutionary grid system, providing each 3×3 meter square on Earth with a unique three-word address, is reshaping the way we think about location. By integrating this technology into Aston Martin’s infotainment system, a new era of navigation convenience dawns, ensuring that drivers can effortlessly access precise destinations worldwide.

Beyond luxury and performance, this collaboration represents a broader narrative of progress, connectivity, and a commitment to improving the global driving experience. The impact of what3words and Aston Martin extends far beyond the road, promising a world where location communication is simplified, accessible, and, ultimately, a source of delight for all.

In closing, the strategic alliance between what3words and Aston Martin marks a defining moment in the evolution of luxury automotive and navigation. Aston Martin’s legacy of craftsmanship and innovation is now elevated to new heights with the incorporation of what3words’ pioneering location technology in the DB12. This partnership underscores the shared commitment of both brands to precision and enhancement of the driver’s journey.

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