The Lamborghini Urus SE Premieres In Beijing

The Lamborghini Urus SE took the automotive world by storm with its grand debut at the Auto China Beijing 2024 motor show, following its initial unveiling at the Volkswagen Group Media Night on 24 April.

This groundbreaking vehicle represents the epitome of innovation, merging cutting-edge technology with unparalleled performance to redefine the standards of luxury super SUVs.

Unveiling the Urus SE at Auto China Beijing 2024

The world witnessed the public premiere of the Lamborghini Urus SE at the prestigious Auto China Beijing 2024 motor show, setting a new benchmark in the automotive industry.

The Lamborghini Urus SE: A Game-Changer in Luxury Super SUVs

As the first PHEV (Plug-in Hybrid Electric Vehicle) luxury super SUV, the Urus SE introduces a plethora of groundbreaking features that elevate the driving experience to unprecedented heights.

From its striking design to its hybrid powertrain boasting an impressive output of 800 CV, Lamborghini has once again demonstrated its commitment to pushing the boundaries of automotive excellence.

The Vision Behind the Urus SE

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his excitement about presenting the latest innovations from the brand at such a significant event. Reflecting on Lamborghini’s journey, Winkelmann remarked, “Twelve years ago, also here in Beijing, I was proud to present the Urus concept car to the world, which created a whole new segment of a super sports car in the body of an SUV.”

He highlighted the Urus’ remarkable success since its inception, positioning it as a cornerstone within Lamborghini’s lineup and a testament to the company’s visionary approach.

The Lamborghini Urus SE: A Game-Changer in Luxury Super SUVs

With the Urus SE, Lamborghini continues to lead the charge in electrification, furthering its ambitious plan ‘Direzione Cor Tauri’ and ushering in a new era of automotive excellence.

Setting New Standards with the Urus SE

The Lamborghini Urus SE raises the bar for luxury super SUVs with its unparalleled performance and state-of-the-art features. Equipped with a re-engineered twin-turbo 4.0 V8 engine and a groundbreaking hybrid powertrain, the Urus SE delivers a staggering 800 CV of power and 950 Nm of torque.

The integration of an innovative electric torque vectoring system enhances the vehicle’s agility, providing drivers with unparalleled control and precision on the road.

Furthermore, the Urus SE boasts best-in-segment torque and power values while significantly reducing emissions, underscoring Lamborghini’s commitment to sustainability without compromising performance.

Redefined Design Language

The Lamborghini Urus SE captivates onlookers with its bold and dynamic design language, setting it apart as a true icon of luxury and performance. From its matrix LED headlight clusters to its distinctive bumper and front grill, every aspect of the Urus SE exudes sophistication and elegance.

The Lamborghini Urus SE: A Game-Changer in Luxury Super SUVs

The interior is meticulously crafted to embody the “Feel Like a Pilot” concept, featuring a state-of-the-art 12.3-inch central touchscreen and an intuitive Human Machine Interface (HMI) for seamless interaction between the driver and the vehicle’s digital systems.

With its innovative design elements and unparalleled craftsmanship, the Urus SE offers a truly immersive driving experience.

Personalization Redefined

In addition to its exceptional performance and design, the Lamborghini Urus SE offers unparalleled personalization options through the Ad Personam program. With over 100 bodywork colour options, 47 interior colour combinations, and four types of embroidery, customers have the freedom to create bespoke vehicles that reflect their individual tastes and preferences.

From subtle accents to bold statements, the Urus SE allows drivers to express themselves in ways never before possible, further cementing its status as the pinnacle of luxury and exclusivity.

The Revuelto: Redefining Supercar Performance

Accompanying the Urus SE is the Revuelto, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Boasting an innovative powertrain architecture and exceptional performance, the Revuelto pushes the boundaries of supercar design and engineering.

With its naturally aspirated V12 engine combined with three electric motors, the Revuelto delivers a staggering 1,015 CV of power and accelerates from 0-100 km/h in just 2.5 seconds, setting a new standard for performance and agility.

The Huracán Tecnica: Where Design Meets Engineering

Taking centre stage in the Ad Personam room is the Huracán Tecnica, a masterpiece of design and engineering that excels on both the road and track. Powered by a naturally aspirated V10 engine, the Huracán Tecnica delivers 640 CV of power and accelerates from 0 to 100 km/h in just 3.2 seconds.

The Lamborghini Urus SE: A Game-Changer in Luxury Super SUVs

With its striking design and exceptional performance, the Huracán Tecnica exemplifies Lamborghini’s unwavering commitment to pushing the boundaries of automotive innovation.


In conclusion, the Lamborghini Urus SE represents a paradigm shift in the world of luxury super SUVs, combining groundbreaking technology with unparalleled performance and design.

With its innovative features, personalized options, and uncompromising performance, the Urus SE sets a new standard for excellence in the automotive industry, reaffirming Lamborghini’s position as a pioneer of automotive innovation.

Salon Privé

Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance. The magazine's content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine's diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé's commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting. With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it's the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.